I decided to host a 500-person conference in Manhattan. Here’s how it went down.
This was the first time I’ve ever held an event this big. So we had a lot to learn.
We started investigating different options to make this amazing.
The first thing I decided was I didn’t want to do a typical boring conference with 50 speakers droning on.
Next, I decided revenue was not the primary goal. We already have a great business and we’re not throwing a conference to make a profit.
(This gave us lots of flexibility for crafting an amazing experience.)
I wanted an event where we could meet other people like us — people who were motivated, who wanted more from life — and make amazing friendships over a weekend.
Also, we knew we didn’t want to just make it about business. We didn’t even want to talk about a Rich Life. We wanted to SHOW the possibilities of a Rich Life, including surrounding yourself with amazing, ambitious people just like you.
So we called it Forefront — for people who are unapologetically living at the Forefront.
We had people attend from Australia, Singapore, all over Europe, and even New Jersey.
Friday night, we had a cocktail party with a 500-person game of Rock Paper Scissors.
I gave a keynote where I shared my own personal realizations about living a Rich Life, including things I learned about peer pressure, productivity, money, and crafting a meaningful life.
Then we sent 500 people into NYC for Rich Life Experiences, like…
A seafood and wine tasting…
Private personal training sessions and Ninja classes…
And a backstage tour of The Lion King with Simba himself…
Saturday night, we took everyone on a massive yacht and sailed around NYC.
Early Sunday morning, we welcomed a surprisingly full room of people to hear an amazing speech by FUBU founder & Shark Tank star DAYMOND JOHN. It was one of the best speeches I’ve ever heard.
Then we went deeper — breaking into small groups, doing Q&A, breaking down mental barriers and studying the psychology of success.
And we wrapped it up with a huge 500-person photo!
Next year, we’re going even bigger and better. I hope to see you next year at Forefront 2017!