What will you look back at yourself and say?
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In a recent interview, Seth Godin talks about about recruiting and marketing in a beautiful way. Try substituting your job for his examples and see how this applies to you:
“Do you want to invest your personal brand, your personal time, in recruiting that’s not getting you anywhere? Or are you actively trying to change it or leave?”
And what I say to marketers who are stuck selling third-rate widgets in shrinking markets is that they should leave. Because when 10 years from now you’re no longer at the company, no one’s going to want your explanation that the stuff you marketed for all those years wasn’t worth marketing. And when you’re a recruiter 10 years from now looking for a great job as a recruiter, the fact that you stayed doing three or five or 10 years filling seats in a factory doing dead-end work that paid the least amount and had lots of regulations, it’s going to be really hard to say that it was a worthwhile way to spend your time.
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