What is flinch pricing?
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I was having lunch with my friend Chris Yeh the other day, and he mentioned this phrase I hadn’t heard before. I don’t know why, but it struck me as pretty funny.
“Flinch pricing: Attempting to find the highest possible price the customer will bear. If you’re trying to sell a software product, you might say the following to your customer:
“The price is $1,000…per application…per CPU…per month…for the ongoing maintenance…etc.”
You stop when the customer visibly flinches from the pain, and then negotiate down from there.”
If you follow along with my work, you've probably heard me mention the mysterious things that go on behind the ...Read More