What is flinch pricing?
6 Comments- Get free updates of new posts here
I was having lunch with my friend Chris Yeh the other day, and he mentioned this phrase I hadn’t heard before. I don’t know why, but it struck me as pretty funny.
“Flinch pricing: Attempting to find the highest possible price the customer will bear. If you’re trying to sell a software product, you might say the following to your customer:
“The price is $1,000…per application…per CPU…per month…for the ongoing maintenance…etc.”
You stop when the customer visibly flinches from the pain, and then negotiate down from there.”
Once in a while, somebody decides to plagiarize my material and pass it off as his own writing. I have ...Read More
Instead of sending you another 5,000-word email on living a Rich Life and how to start an online business, ...Read More