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What I think of information addicts

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I’ve spent a lot of time thinking about giving away free material vs. charging for it. Here’s a recent 1-hour interview where I talk about free vs. paid material, including how I went from charging $4.95 for my first ebook to $12,000 for my most recent course.

I also did another interview on the psychology of monetization, too, where I cover more academic psychological and marketing theory. This is for the true psychology/marketing nerds, so I reveal some gems that only they would appreciate. Based on the kinds of emails I get, I assume about 80% of you are huge huge nerds.

So, let’s talk about monetization and information addicts. Whenever people say “all information should be free,” I laugh. Nonsense. I feel absolutely comfortable charging premium prices for my most valuable courses because they deliver quantifiable results, and I give away so much free material — free material that I aim to make better than anyone else’s paid stuff.

Sometimes, though, I offer something in between. I’ll give away something I could charge hundreds of dollars for for free, like a 4,355-word email. But I always ask for something from you — because if I invest in you, I expect you to invest in yourself by taking action. Sometimes it’s leaving a comment. Sometimes it’s sharing with a friend. Or sometimes it’s joining my email list.

I ask you to take action because I’m not simply giving away information. Anyone can give away information. (Just google Top 10 [anything].) In fact, there’s something far more powerful than information alone.

For example, when I released my interview with Stanford psychologist and persuasion expert BJ Fogg, which took me 16 hours to prepare for, I told my readers that I could charge $1,000 for the material in the interview. (It has easily been worth 1000x that to me.) But I gave it away for free. Instead of charging, I told my readers to treat it like a $1,000 purchase, and to implement the strategies we outlined, in order to effect true behavioral change from it.

And that’s the real goal: behavioral change. It is far more challenging and rewarding to change behavior than to write some crappy pageview-generating post with “information” alone.

All of this is designed to sift the true action-takers from the information addicts — the people who wake up every morning, load their RSS reader/Twitter, and look for that new information to flow over them. “AHHHH! I NEED IT!! GIMME THAT BLOGGY GOODNESS!!!” they cry. I kick their asses to the curb.

I have no interest in information addicts. They use phrases like, “This site jumped the shark! Why don’t you write about investing any more?” When I calmly reply, “Have you read my book?” they say, “No…I should definitely do that….”

When I hear morons like this, I retreat to my happy place, a dream-like state where I am sitting on a behavioral-change throne, dismissively waving off losers and whiners with one hand, while holding a gold scepter in the other. Naturally, I am being fanned with bald-eagle-feathered wands waved by bikini-clad women.

Of course, I have to earn my way into your life. Why would you invest your time unless my material actually produces results? To judge for yourself, here’s some of the free material I’ve released this month on finding your Dream Job:

I invite you to compare my free material to anyone else’s paid material to see how it stacks up. I don’t say this to be arrogant, but because I invest years in studying this material so I can offer you the best — and I respect you enough not to pander to the lowest common denominator.

So, for the final week of the Dream Job Boot Camp — starting today — this blog will be quiet. I’m releasing new material only to the people who sign up for my Dream Job launch list. Here’s what you’ll get in the next 7 days:

  • The Dream Job Guide to Finding Your Passion (never before released)
  • How to get paid what you’re worth
  • Specific psychological insights on regret
  • A BONUS live webinar about…well, you have to be on the list to find out.

I’ll also be releasing my new Find Your Dream Job course only to people on my launch list. (Interesting behind-the-scenes note: When I first released Earn1K, I told people I might raise the price down the road. And in fact, just as I promised and based on student feedback, I doubled the price immediately afterwards. IWT readers who didn’t join the first time had to pay 2x what my pioneer students paid.)

Live Webcast Tonight: Master-Level Interviewing

And I intend to make it worth your time — like the 100,000+ others who have joined and gotten material that the public will never see.

If you’ve ever wondered how the masters interview, tonight I’ll show you — down to the exact words and psychological strategies used.

I’m doing a live webcast TONIGHT — Monday, 1/23 — at 9pm EST. You will learn the subtle psychological and verbal strategies used in high-level interviews. No, I will not make recordings. No, not even if you live in Spain and it’s 3am there. Last time, 3,000+ people from around the globe attended, live, and said it was one of the best things I’d ever done.

I hope to see you tonight, and I hope to see you on the launch list. I’m about to release some of my best material ever, and I genuinely hope to see you there.

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  1. Can’t wait! No not for the week of silent Ramit, for action-packed week! Thanks for all this awesome material!

    • Yes I give you credit for the content you put out for free..

      the blog posts where you have a lot of text and a video doesn’t take just 5 minutes to create and its great..

  2. So, chicken or egg question:

    Have I had some amazing results the past few weeks because I’ve been in a mental/emotional place to actually HEAR Ramit’s advice … or is hearing the advice putting me in a better place to accept moving forward and GOING TO GET those results?

    It’s a bit of both. You can’t force folks to do what’s good for them, or to hear another perspective, especially if they’re comfortable in their discomfort. I don’t know if my efforts the past few weeks will pan out, but it’s been great to shock myself out of the “norm” and experience a bit of the Uneasy/Uncertain.

    Today’s result: a contact/mentor I reached out to after the “natural networking” post met with me for a little over two hours … and it turns out that she is thrilled to give me a reference since my working there will allow HER to strengthen her connections with the company. Hmm, who woulda thunk it.

    And she’s not just waiting to get a call from them checking up with my references. She said she prefers to call the Pres/CEO directly tomorrow and recommend that he call me in for the interview (I haven’t even turned in my resume)! So she asked that I send her a reminder email in the morning, since she sometimes “gets so busy that I just forget things, but I don’t want to forget this.”

    Thanks you to the chicken, the egg, and Ramit.

  3. Hey Ramit,

    I emailed 10 people this morning for informal interviews, already two positive answers! I also tested 2 different angles to see which works better, and keep improving later. It’s the start of my network right here.

    Also, I’m trying to get around actually testing stuff. But I could use more practical examples. I’m struggling with getting back to work when I do a break. I’m going to read the book recommandations of BJ Fogg in the meantime.

    Thanks for the dream job course!

    Francois B.

  4. getting up at 4am was really worth it the last time, so i’m looking forward to the next livestream.

    I it really awesome to get this new perspective.

  5. Thanks again, Ramit for coming on the show. Loved our discussion and I know we could have gone on for about another 10 hours!

  6. I am so glad I signed up for the very first Earn1K class. Now, I’m still in my career and earning a few extra “Ks” per month. Don’t delay, sign up!

  7. Umm… I’m actually apart of that e-mail list and I didn’t get that e-mail. I’ve been using the advice to help get better freelance projects. Was I “kicked to the curb?”

  8. Ramit,
    Please!!!! I will be in the middle of a microbiology lab during your web cast (which is a requirement for my dream job). This is a legit excuse for why I can’t attend. I was able to attend the last one and I must agree it was fantastic. A gained a lot of insight on why my resume, even though it was tweaked by a career specialist, has rarely resulted in an interview. I need this to be recorded. Please, please, please (to the tune of James Brown)!
    BTW, I gave your book as a high school graduation gift to my nephew and cousin, and my nephew is following your advice with good results. So, please!

  9. I literally just sent a request at Barns & Noble to hold a copy of your book for me- I didn’t want to wait 3-5 business days for Amazon to deliver the goods.

    See you tonight!

  10. I agree about your view on pricing. I agree on your view on getting of your lazy ass to actually get some results, and by not doing exactly the same as everyone else is doing because that’s what’s everyone else is doing.

    But, and this might be cultural, I have trouble reading through your posts because of all your self-promotional text (probably the same thing the lifehackers reacted on). In a third of the text your could give the same message without me getting distracted half way through. I put up with it because I do feel the underlying message is valueble.

    I wonder if this type of writing is also in the paid content? I’d consider buying it just to get rid of all the commercials. Anyone that can give a non-commercial answer to this?