Comments on: Walgreens gets it wrong when marketing to me http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/ Personal finance blog for college students, recent graduates and everyone else -- including entrepreneurship -- for getting rich. Featured in the Wall Street Journal and New York Times. Sat, 20 Mar 2010 22:43:50 -0700 http://wordpress.org/?v=abc hourly 1 By: DR http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-89782 DR Fri, 20 Feb 2009 20:09:05 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-89782 Your story is sad but unrealistic the letter you have is a fake number and you made up the letter. Managers do not have time or even care about seeing you and its against company policy to do that. Your story is sad but unrealistic the letter you have is a fake number and you made up the letter. Managers do not have time or even care about seeing you and its against company policy to do that.

]]> By: Ted Stryker http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-61709 Ted Stryker Tue, 13 May 2008 20:29:30 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-61709 Wow - some people can whine about anything. Ramit - stick it! Wow – some people can whine about anything. Ramit – stick it!

]]> By: Arun N http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-61218 Arun N Wed, 07 May 2008 15:40:29 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-61218 I agree the Walgreen's idea wasn't the best, but your idea does nothing to me. On the contrary, it appears Cheesy. Boomeranged, eh? I agree the Walgreen’s idea wasn’t the best, but your idea does nothing to me. On the contrary, it appears Cheesy.
Boomeranged, eh?

]]> By: photoJoe http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-53054 photoJoe Mon, 18 Feb 2008 03:55:24 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-53054 You should consider doing some research. I'm a Head photo specialist for a Walgreens photo lab. a. Walgreens photo labs make u a very high % of the front end sales. b. If you would have started using walgreens.com, u would have saved roughly 4 cents a print. c. Sweetest Day was just the luck of the draw on advertisements you got, it will vary from Free Family Value ack, to Halloween to Cutest Baby Seach, the list goes on. and lastly your photo lab sees very little of a store manager. They have Head hoto Lab Specialists who are backed by an Asst. Manager who together are in charge of the lab. Walgreens photo employees are the nicest and most helful hoto labs youll ever come across. So if you have ideas for ways to make there services better stop in and talk to them. They are always lookin for ideas. Signed-photoJoe You should consider doing some research. I’m a Head photo specialist for a Walgreens photo lab. a. Walgreens photo labs make u a very high % of the front end sales. b. If you would have started using walgreens.com, u would have saved roughly 4 cents a print. c. Sweetest Day was just the luck of the draw on advertisements you got, it will vary from Free Family Value ack, to Halloween to Cutest Baby Seach, the list goes on. and lastly your photo lab sees very little of a store manager. They have Head hoto Lab Specialists who are backed by an Asst. Manager who together are in charge of the lab. Walgreens photo employees are the nicest and most helful hoto labs youll ever come across. So if you have ideas for ways to make there services better stop in and talk to them. They are always lookin for ideas.

Signed-photoJoe

]]> By: Michelle http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-46815 Michelle Tue, 08 Jan 2008 05:52:49 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-46815 I actually work for walgreens, in the photo finishing department. In response to the above comment, the photo department is actually our highest gross department in the entire store, including pharmacy. You would fall out of your chair if you knew what kind of profit was behind your memories ;) I actually work for walgreens, in the photo finishing department. In response to the above comment, the photo department is actually our highest gross department in the entire store, including pharmacy. You would fall out of your chair if you knew what kind of profit was behind your memories ;)

]]> By: Sri http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-39152 Sri Wed, 31 Oct 2007 02:34:41 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-39152 Sorry Ramit, you are all wrong on this one. Personalized letter for walgreens is definately not worth their time and effort. The photo business is not a big income earner for them. They make more money selling pop and pringles at double the price of walmart. Sorry Ramit, you are all wrong on this one. Personalized letter for walgreens is definately not worth their time and effort. The photo business is not a big income earner for them.
They make more money selling pop and pringles at double the price of walmart.

]]> By: Ryan http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-38565 Ryan Thu, 25 Oct 2007 05:39:20 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-38565 I have to agree with one of the above comments. That manager would definitely not be the one sending out letters and I am SURE that he has much more essential profit driving tasks to complete than to speak to every customer who gets one of those letters. Which would be a lot of people if they actually expect to draw a reasonable number of people into the store. If they were going for a personal direct marketing approach they would send people door to door or have someone greeting customers asking if they are aware of their photo printing service or passing out coupons at the door or photo counter. I think Walgreens may have gotten it wrong with you, but it is offering a direct marketing campaign to the masses and if you look at it on that scale I would be willing to bet that many people who are ordering prints online and picking them up through walgreens might be interested in using walgreens service. Marketing is all about getting a percentage of those who see the medium to act on it. To be more effective with what they DID do they could have attached a first time user coupon which would offer incentive for someone using... say snapfish, to try their services. I have to agree with one of the above comments. That manager would definitely not be the one sending out letters and I am SURE that he has much more essential profit driving tasks to complete than to speak to every customer who gets one of those letters. Which would be a lot of people if they actually expect to draw a reasonable number of people into the store. If they were going for a personal direct marketing approach they would send people door to door or have someone greeting customers asking if they are aware of their photo printing service or passing out coupons at the door or photo counter. I think Walgreens may have gotten it wrong with you, but it is offering a direct marketing campaign to the masses and if you look at it on that scale I would be willing to bet that many people who are ordering prints online and picking them up through walgreens might be interested in using walgreens service. Marketing is all about getting a percentage of those who see the medium to act on it. To be more effective with what they DID do they could have attached a first time user coupon which would offer incentive for someone using… say snapfish, to try their services.

]]> By: ChessMan http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-38022 ChessMan Sat, 20 Oct 2007 01:51:12 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-38022 I believe Walgreen doesn't have a proprietary online photo service. It's still Snapfish dressed up to look like a Walgreen website. I could be wrong, but my wife works for a competitor of Snapfish's, so I'll run it by her and let you know if I find out anything more. I believe Walgreen doesn’t have a proprietary online photo service. It’s still Snapfish dressed up to look like a Walgreen website. I could be wrong, but my wife works for a competitor of Snapfish’s, so I’ll run it by her and let you know if I find out anything more.

]]> By: Danny Howard http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-36231 Danny Howard Mon, 08 Oct 2007 23:06:37 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-36231 Hello, Walgreens is a low-cost convenience store. They put 2 and 2 together and figured out that if you like to pick up photos at their location you could use their service to order online. Maybe just maybe they are trying to respect your privacy as to whether you use Snapfish or whatever: their job is not to pry into your personal life but to furnish prints, and they thought they would spend near-zero effort to let you know there is another method for you to do that. Personally, if I got an impersonal "personalized" form letter e-mail from a Walgreens manager who has been prying into my consumer habits, I am going to feel a wee bit violated and creeped out. Walgreens does what it does fairly well without confusing the picture with insincere marketing. I'm also pretty dang confident that if Snapfish want your business they can give you the $5 and then partner with Walgreens to pick up your photos. The Walgreens manager can spend his time making sure the photo printing service and other essential retail operations are working alright. -danny Hello,

Walgreens is a low-cost convenience store. They put 2 and 2 together and figured out that if you like to pick up photos at their location you could use their service to order online. Maybe just maybe they are trying to respect your privacy as to whether you use Snapfish or whatever: their job is not to pry into your personal life but to furnish prints, and they thought they would spend near-zero effort to let you know there is another method for you to do that.

Personally, if I got an impersonal “personalized” form letter e-mail from a Walgreens manager who has been prying into my consumer habits, I am going to feel a wee bit violated and creeped out.

Walgreens does what it does fairly well without confusing the picture with insincere marketing. I’m also pretty dang confident that if Snapfish want your business they can give you the $5 and then partner with Walgreens to pick up your photos. The Walgreens manager can spend his time making sure the photo printing service and other essential retail operations are working alright.

-danny

]]> By: Jessica Austin http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me/comment-page-1/#comment-36187 Jessica Austin Mon, 08 Oct 2007 17:51:49 +0000 http://www.iwillteachyoutoberich.com/blog/walgreens-gets-it-wrong-when-marketing-to-me#comment-36187 Very true...I am curious if you have any thoughts regarding Pez dispensers in the Walmart checkout aisles....good marketing or last ditch effort to sell candy that tastes like chalk? Have you written anything on this? THIS IS MY PASSION...no one has been able to unlock it yet.... Very true…I am curious if you have any thoughts regarding Pez dispensers in the Walmart checkout aisles….good marketing or last ditch effort to sell candy that tastes like chalk? Have you written anything on this? THIS IS MY PASSION…no one has been able to unlock it yet….

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