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Volkswagen targets stupid people, tries to rip them off

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Well, VW certainly knows its target market: stupid people and poor people. I can only conclude that after my friend showed me a mailing he received a couple weeks ago, which helpfully asks, “Why Not Skip a Payment This Holiday Season?”

“The holidays…time to give thanks, spread joy and shop for the best sales. Now, here’s the perfect “gift” to help you stretch your holiday dollar. Volkswagen Credit is offering you the opportunity to ‘skip’ your December 2006 payment on your current account listed above.

[…]

Upon receipt of your extension agreement, we will assess your account a $25.00 extension fee, payable on your next due invoice. There is no need to send money at this time.

[…]

Happy Holidays!”

In other words, skip this “holiday” payment because you don’t have enough money to pay it and buy your Christmas gifts. That’s fine! Just go buy those gifts that you explicitly can’t afford. Also, we’llchargeyou$25laterbutdon’tworryaboutthatrightnowit’sChristmasafterallhappyholidays!!!

Two things:

First, click the images to read the full text. It’s unreal. “Why Not Skip a Payment This Holiday Season?” How about Why Not Stop Being Predatory Jackasses and Stop Mailing This Kind of Thing to People, of Whom I’m Willing to Bet Predominantly Lower-Income People Will Reply? See, I can use caps too. Some marketer is feeling very proud of himself, but I’m just full of pity and derision. Also, guys, take some responsibility for yourself. If you get offers like these, throw them away. (Unfortunately, the people who actually did this “deal” are probably not reading personal-finance blogs.) Better yet, send them to me so I can make an example of them.

The front (click for a larger version):
jetta1

The back:
jetta2

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51 Comments on "Volkswagen targets stupid people, tries to rip them off"

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Huh
Huh
9 years 8 months ago

“Why Not Skip a Payment This Holiday Season?” How about Why Not Stop Being Predatory Jackasses and Stop Mailing This Kind of Thing to People, of Whom I’m Willing to Bet Predominantly Lower-Income People Will Reply?

So, your contention is that poor people are stupid?

Dimes
9 years 8 months ago

That’s amazing. I doubt folks will even stop to consider the effect a month’s worth of unpaid interest could have on the balance as well.

PS: You might want to bleep out that account number on the coupon portion of the form.

Jenn
Jenn
9 years 8 months ago
Huh: Oh yes, I’m sure that’s exactly the point being made. A gold star for logic to you! Anyway, this situation reminds me of my MBNA card (now BofA). MBNA has been listing my “minimum payment” as $15.00 for probably over a year now. Sometimes if I hunted really hard I could find what the normal minimum payment should have been (somewhere around $400). Right now on the new BofA site there’s a link above the $15.00 figure saying “Learn more about reduced payment.” but when you click on the link, you’re taken to a broken help page where I… Read more »
don
9 years 8 months ago

I’ve seen this type of thing before with both credit cards and car payments but they usually don’t charge a fee. VW has taken it a step further by trying can screw you over twice by continuing to accrue interest for the month of the “skipped” payment and by charging you for it! I also find it disturbing that they use the word “skip” when they should really say something like postpone or delay.

David
David
9 years 8 months ago

At least they mention the $25 fee in the letter, I’d expect intrest to accrue, but not an additional fee. Hopefully most of the people that receive this will be turned off by the obvious fee.

Andy
Andy
9 years 8 months ago

Then again anyone reading a personal finance blog probably doesn’t finance a new car.

kkonmymind
9 years 8 months ago

Chase Auto Finance sent me a similar letter when I had my auto loan with them. I have heard about other lenders also following suit. Unfortunately, I think this is fairly standard practice.

Michael Langford
9 years 8 months ago
I’ve been trying to do some analysis where the person had a really high car payment, a low rate on their auto loan, and a really high rate on a considerable credit cards debt. Even in that scenario, the $25 is way more than the interest differential between a penalty rate card and a great car rate. For instance, even if the person has a 30% CC rate, and a 6% car rate (making the interest spread 24%), their montly car payment would have to be greater than $1250 to break even. Does VW sell that expensive of a car?… Read more »
MyNameIsMatt
MyNameIsMatt
9 years 8 months ago

I think the $25 “fee” really twists the knife in the back. Like it’s a privilege that they’re offering this, and if they didn’t charge you then they’d be losing money when really they’re gonna get increased interest payments from the extended period anyway. With that they’ve already hit their goal of making some more money off their auto loans while disguising it as being nice to customers who are in a financial crunch at this time of year. Bravo.

Bran
9 years 8 months ago

Check out condition #2. Your contract is going to be extended for a month, but if I’ve done my calculations correctly, at the end of the contract, you’ll be paying interest on the skipped payment from the skipped month to the end of the contract. At the start of a 5 year contract that could be a fair amount of dough you’ll have to pay at the end of the contract.

Rhiannon
Rhiannon
9 years 8 months ago
I think you are being a little bit too cynical. I would wager that December is the month that most car payments are not made. People with money management problems will often choose poorly between paying their obligations and buying new stuff. Most lending companies have a loan extension program where you can pay a fee to have this month’s payment moved to the end of your loan. Often the fee for this is less than the late fee for missing a payment without notice. This program is just not well advertised. What it looks like VW is doing here… Read more »
Jeff O'Hara
9 years 8 months ago

I have seen this tactic used by many financing companies. I would assume it is used by the majority of fianciers out there, so it is kind of unfair to single out volkswagon on this.

Ted
Ted
9 years 8 months ago

I don’t know which is dumber the letter or your friend who decided to finance instead of pay cash.

j
j
9 years 8 months ago

This gives new meaning to the phrase “it’s not a deal, it’s a steal!”

Lazy Man and Money
9 years 8 months ago
I would think that some people can’t pay cash. And if the financing is low enough (below 5% say), it’s worth it to finance it. This letter really is amazing. I’m sorry Rhiannon, but “just not well advertised” doesn’t begin to cover it. It doesn’t say, “Remember, you can always POSTPONE a payment for a $25 fee.” Instead it says “Why not skip a payment (implying that you’d never have to pay it back) this holiday season?” I guess I’ll be adding VW to my boycott list. That list includes Lexus for their commercials implying “Why not give a car… Read more »
Chris
Chris
9 years 8 months ago

I agree that it’s weak, but that they are “targeting stupid people and trying to rip them off”…you could say that about a ton of advertisements and sales pitches. I think there are better examples.

Some people have larger car payments so it’s less of a % of the payment to accrue while you are trying to get through the holidays.

As was said earlier the REALLY smart people (allowing for some cases where it’s not possible of course) would pay cash in the first place.

ricemutt
9 years 8 months ago

Not sure how common this kind of tactic is, but it’s the first time I’ve ever heard of it. Thanks for posting the scans of the letter, too.

@LazyMan: have you seen that TV commercial of a deli at lunchtime where people suddenly get jammed up when someone pays cash instead of with a debit card? I think it’s for Visa and the slogan goes “Because money shouldn’t slow you down”. That’s a kind of an insidious message, if you think about it. 🙂

Fictional Sam
Fictional Sam
9 years 8 months ago

Boycotting VW cars because their finance company did this is rather dumb.

Maybe you should boycott their finance company and finance your car through your bank or credit union.

billy2213
billy2213
9 years 8 months ago

I agree this is a very shady thing for VW to make extra money. Although some people who are not financially wise will take this and see it as something smart to do. I mean is giving gifts really this important, or couldnt you find a cheaper alternative for gifts.

What would you guys do if you were VW CEO? is this bad business??

Jonathan
9 years 8 months ago

Another reason to stick with Toyota! LOL — just playing around (although it’s true I don’t like VW cars). But seriously, this is a bad offer.

Lazy Man, you boycott Lexus? Ah, but Lexus is so awesome!

sapphirecat
9 years 8 months ago

VW does indeed make amazingly crappy cars. Silly me for buying what I ‘wanted’ without doing any research!

Carlin
Carlin
9 years 8 months ago
I worked for a large bank (one of the top 5 largest by assests held) as a bill collector when I was in college. This was an extremely common practice and sometimes there would be no fee, or there could be up to a $50 fee. It depended on what kind of offer they got. But, the greatest thing was that a person could defer 2 months in a row, and do this once a year, up to 6 total times during a loan. So you would get people that would defer 2 payments like clockwork every year until they… Read more »
ideasenator
9 years 8 months ago

anything too good to be true is usually too good to be true…it is only too good for them if you subscribe to IT!

cmontero
cmontero
9 years 8 months ago

The thing I really like about the letter is how they put double quotes around the word “gift”. I mean, it’s more of a gift to them than to the customer…

And why only single quotes around the word ‘skip’? It’s only a half lie?

Max
9 years 8 months ago

Hey, I wrote an article about this last year! 🙂 I received a similar offer in the mail and it just ticked me off. I immediately sat down at my computer and wrote the article. I think this is part of what you might call “predatory lending”!

I linked my username below to the article on my website if you want to take a peek. 🙂

Jason
Jason
9 years 8 months ago

That’s very similar to letters I’ve received in the past. I have an auto loan through Fifth Third and they have sent letters like the VW offer to me.
The offer is bs in my opinion…we value you so much, we’ll allow you to skip a payment. Oh by the way, we’ll charge you a $35 fee and still accrue your interest. Nice!

Blair
Blair
9 years 8 months ago
Unfortunately, I would have probably fallen for this myself. I do not consider myself stupid or of poor income, I just often fail to read the fine print. I also have poor money habits (things are looking up now that I read this site… for example I have a Roth IRA now at age 25). I think a lot of people are like me in this way and it is sad (but smart business) that marketers pick this time of year to pull some shafty moves like this when people are at their most distracted and in need of money.… Read more »
Enrique
Enrique
9 years 8 months ago
Ramit great post. Yeap, You can see it on most credit cards given my major banks like Citiigroup,Bank of America, or Chase Mahanttan. If you miss a payment, your interest rate goes from 12% to 18% and if then to 24% plus you are tag with late fees and over the limit fees too. I called them THUGS WITH MBA’S. The ones writing the programs and marketing probalby went to an Ivy League School. This practice reminds me of servitude indenture in the 1400’s in Europe. The peasants work for survival in the Lord’s land and they could never pay… Read more »
TF
TF
9 years 8 months ago

While I agree that this is a terrible deal, I think you are blaming the wrong party. The consumer is being marketed to and has a responsibility to read the offer.

The letters I have seen spell out what a terrible deal it is and all you have to do is read.

I think if VW wrote “Dear Dumbass” I would like to screw you by taking $25 to allow you the privilege of skipping a payment,” many people would still take the bait. People need to have some personal responsibility for their actions.

J.A.
J.A.
9 years 7 months ago
for me, financing my car was one of the smartest decisions i have ever made. i had the money to pay cash, but instead opted for 1.9% financing – i mean, inflation is 3%, so automatically i’m winning by paying back the loan with cheaper dollars. also, i was able to invest the money into a good mutual fund and make several times that 1.9% return. i’ve also boosted my FICO/auto FICO score by showing that i can make payments on a debt over a long period of time (5 years). it’s all situational i guess, but i think that… Read more »
investinator
investinator
9 years 7 months ago
While I agree that this is not the best deal and is indeed a ripoff you have to look at it from the consumer’s point of view. In my line of work I have given advice to ignore those offers for the very reasons stated in the other posts. However, most of the individuals that actually took the offers were dealing with cash flow issues. They completely understood that they would eventually be paying more for the term of their loan but they didn’t care because they were more concerned about their cash flow at the time the offer was… Read more »
T
T
9 years 7 months ago
Transcendental Success
9 years 7 months ago
VW is going low with this. I hate VW so much and this is another tactic by their finance arm to go with their thieving service and sales organization. You probably aren’t going to see reputable and honest companies doing this, just sleazy ones. Anyway, if you want to see my experiences with VW check out http://www.unofficial-guide.net/index.php?keywords=volkswagen On the finance side I’m surprised by how many people judge what they can afford by judging if they can carry the payments. Those exact same people are the ones who see this offer and think they became richer because they have one… Read more »
David
David
9 years 7 months ago

I got one, but my fee said it would be $100 – for a $390 payment

cgm
cgm
9 years 7 months ago

Didn’t get one in my statement this month. It must be a targeted mailing. Then again I pay a little more then the minimum every month.

Get a life
Get a life
9 years 7 months ago
So make your car payment, ignore the offer and be on your merry way. Or, if for some reason, you could use the extra car payment in your pocket during the holiday season take the offer. Yes there’s a fee, yes you will accrue interest…but at least you had the option. Businesses are only successful if they make money and retain customers. This program helps to accomplish both. Of course it’s going to make the business additional revenue, but it’s also something that MOST customers will find as, at the very least, a nice gesture even if there is a… Read more »
Transcendental Success
9 years 7 months ago
To Get A Life: This is not a “business” idea. This provides practically no value at huge cost. The convenience charge is really an interest fee, which on a $400 payment would be 75% APR on top of what you already pay. I know you think $25 might be worth it for someone to be able to keep $400 in their pockets for 1 month, but it’s loansharking. Some people are dumb enough or desperate enough to use it, but it isn’t a reasonable service. It’s just evil. They’ve already loaned the $400 at a much lower rate, why do… Read more »
icup
icup
9 years 7 months ago
@Transcendental Success: I would tend to say that if somebody has a car payment large enough that this program would make much of a difference in their monthly budget (as in they *need* $300-$400 for xmas), they might as well take advantage of it because they are already living beyond their means. Also, $25 might be 75% apr on $400 using the simplest-case logic, but you are failing to take into account that this might be *preventing* someone from charging $400 on their credit card @ 20% interest. This can be further compounded if this $400 they would have charged… Read more »
debt-free
9 years 7 months ago

well, I see we now have reason #4923 why having a car payment is stupid. I love my paid for cars.

Skeptic
Skeptic
9 years 7 months ago

What should the fee be for skipping a payment?

Is there any fee that isn’t “evil”?

What if VW didn’t make this offer? What if I offered to make the payment instead? Would you pay me a fee? Am I evil if I even ask?

Inquiring minds want to know,

Don Moore
9 years 7 months ago

No need to go the route of “your calling poor people stupid,” but I will guarantee you that there are a lot of hand-to-mouth middle class people out there that took the bait on this also.

I am right with you on the anger at greedy corporations ripping people off. My heart pounds most ferociously at how credit card companies put the screws to everyone.

Good article!

Financial Success
Financial Success
9 years 7 months ago
I actually work for Bank of America and every year this holiday season, we get a flood of phone calls in our auto loan department about “taking advantage” of payment deferments for auto loans. This is not something we offer for the “holiday” season or approve of, but because customers have been used to their other auto loan companies, they expect us to do so. Now, let’s have a little lesson about how interest in an auto loan is calculated (which is why I don’t like them). A lot of people seem to think that interest is based on your… Read more »
Carlin
Carlin
9 years 7 months ago
#42 – I used to work in collections for a bank and they taught us the same thing. We should use it as a collection tactic that you are incurring $4.35 a day if you don’t pay. It’s not lying because it is in fact true, you are incurring that much, but it is misleading. You will incur almost as much interest even if you make your payment, because the amount applied to principal isn’t enough to drastically drop the interest per day. The bulk of that interest would be incurred even if they made their payments on time. For… Read more »
anacoluthia
anacoluthia
9 years 7 months ago

It is very common. I recieved one of these a few years ago, when I was younger and poorer and had to finance my used car. Except the fee was $40 and my payment was only $165… I found it insulting

Jeff Hudson
Jeff Hudson
9 years 7 months ago
The interest examples above are not correct. You are only paying additional interest on the additional principal balance not paid by skipping the payment, not the whole loan balance. As an example, say the the payment is $217 and the interest rate was 6%. If you paid the $217 payment, some would go to principal and most would go to interest. To make an easier illustration, let’s assume you paid additional interest on the WHOLE payment of $217. The monthly interest on $217 @ 6% APR is $1.09 (6% annually is .5% monthly). Therefore, if you skipped this payment, you… Read more »
stupid volkswagen
stupid volkswagen
9 years 16 days ago

There was one black volkswagen driving fast and I just passed that stupid car with my Audi. On a signal light, we stopped. As soon as the light turns green, that stupid car just tried to ran off. Of course, I yielded. That car is not worth to race. I then got behind him and just passed so easily. That car tried to follow me, but he couldn’t. Of course. Your car is volkswagen. Not Audi. Stupid. Ha Ha Ha.

Trey
Trey
8 years 6 months ago

For those who think paying cash for a car/house is a good idea…
7% APR car loan or 5.5% APR home mortgage
8% APY brokerage account
$30,000.00 car
If you can make payments and keep your capital you are still making money (not much). Unless your brokerage APY drops below the loans APR.

Puneet Saini
Puneet Saini
8 years 6 months ago

This article is an eye-opener. It’s funny how naive some firms think their customers are.

Dan
Dan
7 years 11 months ago

Let’s not forget that when it comes to car loans, any extra interest you accrue takes into account the original loan amount (the principal) when calculating how much extra interest they tack on, regardless of if you’ve only got a few months left on that loan.

Thank you VW for my good credit.
Thank you VW for my good credit.
7 years 9 months ago
Skip a payment should be done to save your credit. A few months of things being difficult shouldn’t be turned into 7 YEARS of credit problems. What a bunch of narrow sighted morons; those who say the skip a payment program is no good as a blanket one size fits all statement. I have a loan with VW. After 16 months with them they have never mailed me an offer to skip a payment. I have a 36 month 0% loan (yes 0%). Payment is $800+. If my payment was $400 and 5% this letter would be no different. After… Read more »
Mel
Mel
7 years 21 days ago

Well, I’d probably take the option to save some money long term (ie, bank that monthly payment less the $25 fee into my savings account) – but then, I’m not paying any interest (go 0% financing!) for the whole life of the loan, so my reasoning’s a little different!

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