In the spirit of my post on experimentation yesterday, I’m running a 3-month test of advertising on iwillteachyoutoberich (www/RSS/newsletter). I’m not sure whether it will work or not, but it’s worth a test.
Here are the metrics that I’m using to measure success/failure:
1. Lack of distraction to me / my writing
2. User feedback
I’ve run this site for three years without ever running ads, so this is new for me. If you have any feedback, good or bad, please let me know. I take it really seriously and will reply to every single email. In trying this, my only data points are some other PF bloggers’ feedback and a study I ran in May of 2005, which showed that 82% of iwillteach readers wouldn’t mind unobtrusive ads. As Vanessa Williams eloquently put it, “Oh how the years go by.”
Anyway, this is one of the small, rapid tests I’m running. If you’re curious about what short-term experiments you could do, see yesterday’s post on experimentation and another article I wrote, Think in Weeks, Not Years.