Yesterday, I sent out an extremely detailed 4,355-word email to one of my email lists that has the internet buzzing.
The email took me over 6 hours to write and included:
- Extremely specific techniques and mindsets on how to get into your dream job/organization (I described how I got into Stanford)
- How to spread your ideas and have the voice of 10,000 (for example, how I grew my blog to 300,000+ readers/month)
- How I got a highly paid job with 1 phone call — the back story and techniques I used to make hiring me a no-brainer (at any price)
Here were some of the reactions within about an hour of sending the email.
@ramit No bs. That was the single best email you have ever sent. Nobody can say Ramit doesn’t add value.
So where can you get this email?
A lot of people have asked about how I’m growing my business so I thought I’d take this opportunity to share why some of my email subscribers got the email, but you didn’t see it on this blog.
I sent the above 4,355-word email to my Earn1k email list — not just my paying members, but also the free users who are just interested in learning more about my premium course on earning more money. These are people who’ve trusted me with their email address, their inbox, and in some cases a significant amount of money if they bought my course.
I spent 6 hours writing the email and it is a truly premium piece of content. You cannot find the tips in that email anywhere else.
Yet I gave it away free…to a select group: people who trust me enough to allow me in their inbox and took the initiative of signing up for my email list. Will the email end up on this blog one day? Maybe. Maybe not. For the last 6 years, I’ve been writing tons of free content — literally millions of words — all for free. I LOVE doing it. I’m going to keep doing it. But I also believe in building my business and sharing my best content with people who’ve taken some action to get it.
“Taking action” could be joining one of my premium courses. Or it could simply be trusting me with your email address. Either way, people who take action are worth more to me (in every way — not just financially) than someone who simply consumes material. I’m not in this game for people to simply read my stuff, think to themselves “That was good!!” and then go on chewing their bagel.
I want behavioral change — and people who take some kind of action are qualitatively and quantitatively more likely to take action to live a richer life.
This is different than most authors and bloggers. When some people say, “all information should be free,” I laugh. Nonsense. I feel totally comfortable sharing different material with different audiences, just like a fair give-and-take, depending on how engaged they are with me. For example, I spend $300/month for a marketing subscription I recently bought. In exchange, the guy who runs it shares insider information that the public never sees. That makes sense — I’m paying him a lot of money each month.
With my Earn1k course, I spent over $100,000 of my own money and almost a year developing it, testing it, and improving it. Of course I’m going to charge for it. (When I released it, I also wrote 21 days of never-before-seen material on earning more and released it — completely free.) But for the full course’s video lessons, scripts, case studies, and tools, I charge an absurdly high price because it’s the best, it works better than anything else out there, and I back it up with a 100% guarantee since I’m that confident (cocky?) about it.
In my business, I’ve gone the educational route by providing free material, knowing that 99% of my users will never buy — a classic freemium strategy. For people who simply sign up for my email list to learn more about my course, I send out emails every few days with content that can’t be found anywhere else (even on this blog).
A typical email might be insider techniques on identifying a profitable idea, tips on raising your rates, or maybe a case study of how a student traded out low-value clients for high-value clients who pay more. Each email takes me hours to write. I have 0 problem limiting it to people who allow me access to send them trusted emails every so often.
If they don’t like it, they can unsubscribe with a couple clicks. For those who stay on, a small percentage of these people will decide to buy something from me. And that’s how I run my business.
In other words, if you trust me and value my stuff enough to sign up for my free email list, I will reward you with incredibly good stuff that you cannot find anywhere else.
So that’s my deal. And that’s why this email isn’t on the blog.
If you’re interested in signing up for my Earn1k email list and getting emails like the one that took me 6 hours to write, you can do so (free). Will I try to sell you on my course? OF COURSE! And I’ll be happy to because it is the best course on earning money. But if you decide not to buy, you can still get content that I never release here…simply because you took action.
Here’s the link to sign up, free, to get material I never release publicly.
P.S. Anyone who signs up by this Friday will get a copy of the 4,355-word email