April 29th, 2016
I found a woman who writes research papers for people on Fiverr.
For $5, she’ll take your assignment, dig through mountains of research, compile her own notes, and write a quality, cited piece for you.
Can you believe it? I cringe when I think about how much she earns for an hour of work. It’s not ...
April 22nd, 2016
Most copywriting advice is bullshit.
Copy gurus swear by blinking buttons, scarcity tricks, and bold, red headlines like this:
Ugh. Who wants to read this?
And worst of all, they promise you the moon, the stars and every celestial object in-between.
“JUST spend an hour writing a piping hot sales page, and you’ll make enough money to retire ...
April 15th, 2016
There’s nothing worse than staring at a blank page not knowing what to write.
What happened to all those ideas you had in the shower this morning? Or that post you thought of at the gym?
You’ve finally cleared your calendar, you open up your word processor...And stare at this for three hours:
Every minute you waste ...
April 8th, 2016
You’re quietly sitting at a table full of strangers. The kind of strangers you might like to impress -- industry leaders, potential clients, or even your new in-laws. But it seems like nobody has anything to say. You can almost hear the Jeopardy theme song play softly somewhere in the background. This is the stuff nightmares are made of.
April 5th, 2016
Here’s an interesting thing I learned when I used to consult for venture capital firms. If all goes according to plan…
Out of a ton of potential deals, a VC firm will invest in 10 companies.
5 of those will go bankrupt. They know this and expect it.
3 of them will “trade sideways,” meaning they’ll basically putter ...
April 4th, 2016
When I went on my book tour in 2009, the economy was in the toilet. I went to 13 cities – places like LA, San Francisco, Denver (AKA “Menver,” as I was bitterly told by the guys there), and Salt Lake City.
No matter which city I was in, the local news directors all had a curious pattern: They all wanted ...