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How to be a successful copywriter: from a man who’s written million dollar emails

Most copywriting advice is bullshit. Copy gurus swear by blinking buttons, scarcity tricks, and bold, red headlines like this:   Ugh. Who wants to read this? And worst of all, they promise you the moon, the stars and every celestial object in-between. “JUST spend an hour writing a piping hot sales page, and you’ll make enough money to retire ...

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