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Minutiae and toothpaste

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Spend all day deciding which toothpaste to get?

Or…just brush twice a day and floss?


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  1. Is this an investment analogy? As John Bogle has shown, most people are best off putting their assets into no-load index funds and focusing instead on building wealth through their work or cutting their expenses.

    Chasing excess returns is like believing you have a system to beat the slot machines.

  2. Chris, obsessing over the toothpaste brand is an example of minutiae. Check out the original essay: We Love to Debate Minutiae

  3. The cheapest ADA approved one usually winds up in my cart, unless I can find one with a free soft-bristled tooth brush at a good price.

    Label-whoring toothpaste is pitiful. If they sold it in a white box with a blue stripe (a la Repo Man) I’d be all over that.