Look how Wired gets subscription renewals

No Comments- Get free updates of new posts here

0 0

A bullshit tactic by an otherwise decent magazine:

In May, McMillan received a letter from North Shore Agency, a leading debt-collection firm. The letter, headed “Please Respond,” said he owed $12 for his Wired subscription.

“Our objective is to clear your bill quickly and fairly,” it said. “Your payment will reinstate your subscription.”


Said another: “Talk about a low way to get subscribers. This is bottom- feeding. Magazines used to offer you incentives. Now they threaten to louse up your credit rating if you don’t re-up, and NOW.”

More: Wired subscriber gets a jolt.

Boy. Think risk and reward here–in order to collect just $12, what kind of damage are they doing to their brand?

Update: Wired’s editor-in-chief, Chris Anderson, writes a response.

0 0

Related Articles

I paid out big time this year

Everyone deserves to live a Rich Life. To have the freedom, flexibility, and financial resources they need to do work ...

Read More

The perfect follow-up email to send after your interview

Depending on how your interview went, you could be one follow-up email away from landing your dream job.  But what ...

Read More
0 0