Look how Wired gets subscription renewals

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A bullshit tactic by an otherwise decent magazine:

In May, McMillan received a letter from North Shore Agency, a leading debt-collection firm. The letter, headed “Please Respond,” said he owed $12 for his Wired subscription.

“Our objective is to clear your bill quickly and fairly,” it said. “Your payment will reinstate your subscription.”

(…)

Said another: “Talk about a low way to get subscribers. This is bottom- feeding. Magazines used to offer you incentives. Now they threaten to louse up your credit rating if you don’t re-up, and NOW.”

More: Wired subscriber gets a jolt.

Boy. Think risk and reward here–in order to collect just $12, what kind of damage are they doing to their brand?

Update: Wired’s editor-in-chief, Chris Anderson, writes a response.

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