Look how Wired gets subscription renewals

No Comments- Get free updates of new posts here

0 0 0

A bullshit tactic by an otherwise decent magazine:

In May, McMillan received a letter from North Shore Agency, a leading debt-collection firm. The letter, headed “Please Respond,” said he owed $12 for his Wired subscription.

“Our objective is to clear your bill quickly and fairly,” it said. “Your payment will reinstate your subscription.”

(…)

Said another: “Talk about a low way to get subscribers. This is bottom- feeding. Magazines used to offer you incentives. Now they threaten to louse up your credit rating if you don’t re-up, and NOW.”

More: Wired subscriber gets a jolt.

Boy. Think risk and reward here–in order to collect just $12, what kind of damage are they doing to their brand?

Update: Wired’s editor-in-chief, Chris Anderson, writes a response.

0 0 0

Related Articles

I’m giving away a vacation cruise for 10 people

Things you can do on a cruise: Scuba dive, snorkel, and tour awesome places you’ve never been to Eat ...

Read More

How to stay laser-focused -- Noah Kagan interview

Yesterday, I shared Noah Kagan's insight about how some of our biggest periods of growth can come from the most ...

Read More
0 0 0
 

Comments are closed.