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Look how men’s and women’s magazines write about money

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I read Oprah’s magazine once in a while. Yes, I said it. And my jaw drops when I see an article like the recent, “25 things you don’t have to worry about.” What? Why do I need a magazine to tell me what I don’t need to worry about?

But I’m not the target audience. It turns out men and women’s magazines are very different in the way they present money. Whether that’s good or bad is the subject of a guest post by Nina Smith from Queercents. I love how she’s used excerpts to point out the differences in how men’s and women’s magazines write about money.

-Ramit

* * *

Investment advice comes in all shapes and sizes. Grab a few back issues of Esquire and a quick scan of its “investing” columns reveals “investing” advice. For example, they give opinions on buying Wal-Mart, selling Apple, and buying the Baby Bells vs. Cable Companies.

But do the same with O, the Oprah Magazine and this is what the editors categorize as “investing”:Oprah on Investing

  • How to buy life insurance
  • The basics of financial planning and investing
  • Home finance basics everyone should know
  • Know how much home you can afford
  • How to play rollover with your 401(k)

So here’s my Aha! moment: why do men get “investing” advice in their magazines and we get financial basics in ours?

Women get touchy-feely encouragement
Suze Orman is an O Magazine columnist and typically I like her advice. She’s spot on when it comes to buying a used car and term life insurance. But when speaking to women, is she talking down to us?

Case in point: look at what she says about establishing a rainy day fund in this O article. She writes, “Ideally, you will have eight months of living expenses stashed in a savings account. I know that sounds daunting, but make it a goal. Start putting away a little each month. Every penny you save is a step toward building your own personal insurance plan.”

Ahem… “I know that sounds daunting but make it a goal.”

Would a male personal finance expert ever instruct a man this way?

Men get hard-hitting advice
Ken Kurson, the columnist at Esquire and author of The Green Magazine Guide to Personal Finance: A No B.S. Money Book for Your Twenties and Thirties writes, “You’re keeping your emergency cash in a money market fund. In other words, don’t fund the expansion of your portfolio into stocks and bonds with the money you’re keeping on reserve, but feel free to consider that money part of your portfolio.”

See the difference? First let’s consider the demographics of O Magazine: The median age is 45, readership is predictably female (91%), married (66%), and a median household income of $88,000. Their readers aren’t exactly females fresh out of college.

So Orman is encouraging forty year old women to make sure they have an emergency fund and Kurson assumes twentysomething guys already have a stash in reserve. Perhaps this is why CNBC gets Jim Cramer and The Today Show has Jean Chatzky.

A commenter at BloggingStocks had this analysis of Orman’s writings by saying, “When someone is talking to me about money, I want math. I bought one of Suze’s books and when she started talking about how I ‘felt’ about my money, I put the book down in disgust. Behavior patterns as applied to money fall under psychology; everything else is quantifiable. I don’t need to have a good relationship with my money; I need to understand how the stock market, the housing market and my 401K work.”

Gender-specific behaviors with money
But do female money experts talk down to us or are we inviting the tone by behavior? After all, according to Manisha Thakor and Sharon Kedar, authors of On My Own Two Feet, the average woman between ages 24 and 35 has only $500 in savings.

Woman’s Day acts like their readers only have $500 in savings as well and I don’t know any women under fifty subscribing to that magazine. Mary Hunt is their columnist and a quick glance at her 2007 columns reveal topics like “Big Online Bargains” and “Slash Your Food Bills”.

Kay Bell, the blogger at Don’t Mess with Taxes, gives her perception on the male vs. female financial behaviors. She writes, “Even today, some gender-specific societal expectations manage to persist… That is, a lot of women take a more ‘supportive’ fiscal approach, focusing on money maintenance, holding on to what they have, instead of taking steps to advance it.”

“We need to get over that right now and get more aggressive when it comes to money – making it, saving it, investing it. The go-for-it approach seems to be more typical of male financial bloggers. Men, at least in my anecdotal observations, are more apt to be risk takers with their money. They embrace the idea that to make more money you sometimes have to take some financial risks with what you’ve got.”

And it’s not just Oprah
I couldn’t find any money advice in InStyle magazine, but they offer plenty of ideas on how to spend it. Glamour claims to have a money expert, but the only thing I could find was an online debt quiz. Take it and see how you stack up with their readers. If you’re a regular follower of personal finance blogs then it’s likely you’re way of ahead of these well-heeled and in style consumers.

Just to be fair and balanced, I reviewed some other men’s magazines and money was either missing or sexualized and presented by young, attractive female writers. Check out the article by Anya Kamenetz in Men’s Health called, 7 Financial Habits of Highly Laid Men. Enough said – otherwise this might segue into a different discussion.

But maybe money is missing from general interest magazines because men go to the source for their financial advice by subscribing to the money periodicals. As an example here is the male / female readership break down for Fortune and Money:

Money: Male/Female (64% / 36%)
Fortune: Male/Female (79% / 21%)

And guess who is reading The Wall Street Journal and Financial Times?

Money spends the same whether it’s carried in a purse or wallet
So does tone and depth of the advice really matter? In the end, money is money and basic truths are better than nothing at all. But if empowerment and financial independence are what Suze Orman wants for the ladies, then maybe it’s time to butch up the advice. Don’t sugarcoat or wrap it in a soft, pretty package. We’re ready to take it like a man! That’s how you turn women savers into women investors!

Finally, for the sake of starting a conversation below, do you agree that women get fed the softer side of money from women’s magazines? Or will some of you accuse me of gender-generalizing? If you agree, then what should we do about it? Write to Oprah? Or just subscribe to Fortune and Money like the big boys?

—————
Nina blogs about money at Queercents.

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Chief Family Officer
8 years 11 months ago

Having read way too many women’s magazines in my time, I certainly can’t disagree with anything you’ve said about what they say about money. I haven’t read enough men’s magazines to know if what they say is different, but I’ll take your word for it.

I want to learn more about investing (I would say I have a good grasp of the basics but that’s it). However, I find that my eyes gloss over when I pick up Forbes, Fortune, etc. That said, my husband reads them but not for the investing advice but rather for the profiles and features.

Chris
8 years 11 months ago
To play devil’s advocate here, they are just writing for their core demographic. Their studies/research/feedback tell them that to write a financial article geared to women, it should be done in such a way. This may seem demeaning to women who are educated in finance (or who just crave the hard facts), but for the majority of readers I bet it is just perfect. My wife, for example, would enjoy the article in the O Magazine than one with hard hitting facts. And let’s face it, these magazines are primarily written for entertainment. My wife reminded me of this when… Read more »
Laura
8 years 11 months ago
I am a regular reader of O Magazine. For some context, I am a 27 year old woman, I cohabitate with my fiance, I am employed full time and we have a household income above the average quoted for the typical O Magazine reader. I am a lot younger than her typical readers, but otherwise have quite a bit in common with them. I don’t read men’s magazines, so I can’t really say whether or not financial advice is presented differently to men or women. But I do think it is presented in a somewhat touchy-feely manner to women. And… Read more »
Casual observer
Casual observer
8 years 11 months ago

“We’re ready to take it like a man” – coming from a women who I’m guessing is a lesbian, is this any surprise?

John M.
John M.
8 years 11 months ago

We talk down to women about money for the same reason we give our daughters names like “Tiffany” and “Amber” whilie naming our sons things like “Robert” and “David”. Our expectation is that they will be homemakers or trophies and nothing else. How many physicians have you known named “Amber”? Mine is named Mary.

Katie
Katie
8 years 11 months ago

Women’s magazines are made to provide a touchy feeling, with anything they write about. I like them for exactly this, just a lazy afternoon and a comforting talk. They are not meant to be educational.
If I want facts, I’ll get them somewhere else. Usually, this would be a decent book that covers the basics properly and shows where to get more knowledge on special topics afterwards.
And just a word on the ‘hard’ investing advice in men’s magazines. I don’t consider ‘sell apple and buy … (you choose)’ as such.

freecia
8 years 11 months ago
I just watched yesterday’s Oprah where Suze Orman and two families in deep debt were on. I did observe that she spoke more like a motivational speaker and only gave two or three good tips to each family. With the kind of debt they were in, they need more than a general “get a job and sell your house” or “your car is not your baby, the baby is the baby” advice. She did address that people keep on buying things to define themselves and that ignorance is not an excuse. That’s good advice, especially when you look at what’s… Read more »
plonkee
8 years 11 months ago

I agree that women get the softer side of finance and I think its more of that supportive, nurturing stuff that I’m not such a big fan of. Its interesting that I don’t know any of the female personal finance bloggers who put forward that sort of tone.

I think we should stop getting our financial advice from second-rate sources and start using better sources – someone will market something better to us if we create a demand.

Mrs. Micah
8 years 11 months ago

Suze seems to take a certain tone in her books as well, not unlike the one in O. You’re right that it feels a bit patronizing. But I think her books are intended for both genders and not trying to be sexist.

That said, I’ve never read anything really financially useful in a womens’ magazine. Some basic stuff, but that’s it. Female PF bloggers rock, though, even if the guys are still on top.

catherine
catherine
8 years 11 months ago

Women’s magazines in general have decided that I am a shallow idiot. They are not funny or clever, they offer advice on how to please my man, but not on how to be pleased, and they are constantly trying to convince me that I am ugly and need their beauty tips. Because of this, I started subscribing to men’s general interest magazines.

Meg
8 years 11 months ago
I agree that women shouldn’t be coddled–and we certainly need to be more aggressive about earning and investing money. There’s no reason to avoid investing jargon and a little bit of math when writing to a female audience. HOWEVER, if you want to talk stereotypes, I think men get the short end of the financial stick. Men are conditioned to care only about “sexy” financial matters like day trading, flipping houses, entrepreneurship, hedge funds, and investing in commodities. Most men need to worry less about today’s hot stock and worry more about so-called “womanly” financial issues: how to cut food… Read more »
Kelly
Kelly
8 years 11 months ago
I found this article to be quite thought provoking. Sure I would generally agree that women are talked to differently about money. I would also agree that women want a more relatable and interesting read, otherwise they would read the numbers. What I wonder is if the type of advice comes from elsewhere. What I mean by this, is the assupmtion that women let the men in their lives control their joint finances (not the case with my partner and me). Also not wanting to go into that whole gender gap discussion but women are reported to have more to… Read more »
david
david
8 years 11 months ago
“Household money was theirs but they had no idea what to do with $1 million and what investment risk meant. I replied that was also the last generation that people believed politicians had their best interests in mind.” Wow. That’s kinda harsh. The reason she married her husband is because she loved and trusted him…you can’t have that type of skepticism with your husband like you do with politicians…crikey. Shoot, I think it’d be great to be a house dad. Not have to worry about money, listening to the boss, ladeda…go on little lunch dates and have the day to… Read more »
JP
JP
8 years 11 months ago
blah blah blah. Thats all I got from the above article. If there was a point to be made it was lost in the first paragraph. Was it: are men and woman presented money differently? or maybe, Why are men and woman presented personal finance differently? In either case, I must say, are you kidding?? Sorry to be harsh but what you are saying isn’t anything resembling an original thought; the prime reason I visit this site. So let’s take what you wrote about. O magazine takes it easy on females while Esquire doesn’t. Is that about it? Wow, we… Read more »
Sra
Sra
8 years 11 months ago
I’m a feminist in that I believe in equality between men and women. But I don’t believe that equality must be delivered in the same package. Men and women are different, and things that appeal to men don’t always appeal to women, and vice versa. Many women above have expressed that they are pleased with the status quo of financial advice geared toward women, and that their eyes glaze over when they read financial advice geared toward men. Why should men and women try to be the same when they aren’t? We will always be different, but that doesn’t mean… Read more »
Imelda
8 years 11 months ago
Not that I took most of your comment seriously, JP, but I do want to point out one thing to you– Your personal experience counseling all of 30 coworkers about their finances (talk about in-depth research, btw) taught you that women aren’t interested in finance. I don’t suppose you ever considered that the women were unsure? That because women are NOT exposed to as much financial information as men, and that because women are simply different, that they were looking for some advice? Women tend to do that, y’know. It doesn’t mean we’re lazy. I have to wonder, also, if… Read more »
Cady
8 years 11 months ago
I checked out that Online Debt Quiz from Glamour and found some of the questions to be especially telling. Under “how do you pay your credit card bills?”, the last answer is “I don’t have any credit cards.” But the very next question is about the average interest rate your cards give you, and there’s no way to opt out and say you have no cards there. Oh – but you CAN say you don’t know. I’ve noticed that the more patronizing financial advice is, the more firmly it assumes that the reader has credit cards and is in debt… Read more »
Pete
Pete
8 years 11 months ago
It’s no big secret that generalist entertainment sources like (wo)men’s magazines and MSN aren’t the best place to get accurate, reliable financial advice (10 hot gifts this holiday season!), but what consistently amazes me is that this phenomenon also holds true for ‘respectable’ publications like the Wall Street Journal and Financial Times. They’re constantly pushing the idea that financial success comes through sexy trading strategies, ownership of the hottest hedge funds, and sophisticated tax management (think Cayman Islands). It’s just another case of telling your target demographic what they want to hear (in this case the wannabe-Masters of the Universe… Read more »
Minimum Wage
Minimum Wage
8 years 11 months ago

Let me ask a tangential question which might be of interest to a queer writer or reader:

What message(s) do these men’s magazines send poor men? I don’t subscribe to any, but I read a lot since I work in a convenience store and get to take mags home to read. I constantly get the message that if I don’t have a hefty portfolio and the latest tech gadgets, I’m a big zero.

p.s. I’d be thrilled to have an emergency fund with $500.

Kyle
Kyle
8 years 11 months ago
I think that the noted advice sent through the O mag channel is relatively sound for your average North American: How to buy life insurance The basics of financial planning and investing Home finance basics everyone should know Know how much home you can afford How to play rollover with your 401(k) Most people who work full time jobs outside the financial industry, have a spouse or significant other, and have children do not really have time to do the necessary work to decide whether or not the current price of a stock = the future value. I agree that… Read more »
Queercents
8 years 11 months ago
On further reflection, this post might have been a better analysis if I compared the advice found in women’s magazine to what is written in money magazines with a predominantly male readership. This in turn would change the call to action and question why more women don’t subscribe to magazines offering investment advice instead of just catching the basics found in women’s magazines. With that in mind, here are a few thoughts in response to some of the comments: Chris: I like your example about how the parenting magazines talk down to men when they try to write father-specific content.… Read more »
Kurt
Kurt
8 years 11 months ago

Men and Women are different but money is always money.

Hopefully most people read Esquire, Men’s Health, Cosmo and Glamor for entertainment and NOT sound financial guidance. Extrapolating that the financial advice in those mags is geared toward their gender specific demographic is not brain surgery, it’s obvious. Esquire is for wanna-be stylish, gadget lusting, young men – at least in my opinion. I’d never read it for financial advice.

Aren’t there gender neutral financial magazines? What about Kiplinger’s?

Credit Repair Forum
8 years 11 months ago

Some good points, but I don’t think most of the magazines you mentioned are really read for financial advice.

saleem
8 years 11 months ago

A nice follow-up to this piece might be to try contacting some of the writers mentioned and asking them why they write that way.

They might be willing to take a few minutes to answer. You can usually get columnist e-mails in a magazines’s masthead, or maybe try calling a magazine’s PR department and explaining you’d like to interview one of their writers.

Could work, and would be interesting to hear different magazine writers talk about why they write about finance in a particular way.

I’d read it.

Jerri
Jerri
8 years 11 months ago
I am female and have always been very interested in finance. Some girls get trips to Cancun or a new car for their 18th birthday, I got “The Richest Man in Babylon,” some Suze Orman books, $1000 and a financial advisor. Maybe women don’t go to O or money to get advice on finance, but women are talkers and knowing my friends we talk about our investments. Of course, we never talk amounts but the other day a friend of mine asked me, “I know you used to own shares in Wild Oats and now that Whole Foods bought them… Read more »
Garrett
Garrett
8 years 11 months ago
“On further reflection, this post might have been a better analysis if I compared the advice found in women’s magazine to what is written in money magazines with a predominantly male readership” – Comparing womens to mens magazines is fair, although if you have read many men’s magazines you should realize that in my opinion Suzie Orman’s advice is probably more practical then Ivonka Trump’s (stuff magazine) – Comparing entertainment magazines with finical magazines is however not a fair comparison. This would be like me comparing men’s entertainment magazines take on travel to a travel magazine – The bottom line… Read more »
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[…] Click to continue reading. Oct 22 2007 Investing, Wealth Building […]

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[…] Look How Men’s and Women’s Magazines Write About Money For the most part, magazines write as though you have an infinite budget to spend on stuff – I wrote about this a while back. (@ i will teach you to be rich) […]

vh
vh
8 years 11 months ago
Interesting how this topic brings out some people’s fundamental hostility to women. And sad. As a moderately savvy but math-challenged woman, I never have been able to stomach Suze Orman’s saccharine, touchy-feely advice that is full of commonplaces and says little or nothing that anyone who is awake shouldn’t already know. When PBS’s cameras pan over her audiences, you can see that many of the entranced folks gazing slack-jawed and nodding as they lap up her pearls of wisdom are men, and so I assume it’s not just women she speaks to and not just women whose level of financial… Read more »
Nicole (Dollars & Sense Education)

I am a female personal finance blogger that talks about the “hard stuff” and doesn’t have much of a female following. I wonder if this stuff is hardwired! It frustrates me to no end:(

finance girl
8 years 11 months ago
I am a female PF blogger and do agree with you. Most of the advice for women is “how to save money at the grocery store” crap and alot of the advice for men is “the top 5 hot stocks right now!”. I volunteer as a financial counselor and do find that many women are lazy when it comes to finances. They don’t take the initiative to learn this very essential life skill and many are still thinking “it’ll all work out somehow”. sigh. Oh, can’t stand O Magazine (or Oprah, for that matter). There was a Finance issue she… Read more »
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[…] with futurologist Ray Hammond The Primerica Paradox: The Conclusion Part 2 The Perfect Incentive Look how men’s and women’s magazines write about money Deteriorating lending standards The Anatomy of Crazy Bosses Software Programming and the Economics […]

Not Fooled
Not Fooled
8 years 11 months ago

Men and women are different – plain and simple, and this it’s reflected in the different writing styles typical of men and women magazines. But a lesbian may have a diffcult time understanding this, not surprisingly.

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[…] at I Will Teach You to Be Rich, Ramit has a guest post from Nina at Queercents. She takes a look at how men’s and women’s magazines write about money. “Women get touchy-feely encouragement,” writes Nina. “Men get hard-hitting […]

SR
SR
8 years 11 months ago
JP: You have got to be kidding. You are a complete moron if you think your “statistics” based on advising *30* people is anywhere near an accurate sampling of women. If you do, it just proves you’re a narrow-minded, sexist neanderthal. As someone else pointed out, think about how girls and boys are educated about money. My girlfriends and I discuss stocks and investing, *and we actually invest.* Imagine! By your own admission, you missed the point of the article. Yes, men and women have different approaches to money. But have you considered that one of the reasons more men… Read more »
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[…] from what I’ve read, it might be worth sticking around for.  I know the Suze Orman folks (TeachToRich, Queercents, Flexo, Select Quote) folks will tell me always recommends term life insurance and […]

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[…] from what I’ve read, it might be worth sticking around for.  I know the Suze Orman folks (TeachToRich, Queercents, Flexo, Select Quote) folks will tell me always recommends term life insurance and […]

Harri
Harri
8 years 11 months ago
SR: it’s funny how you slam JP’s use of anecdotal personal evidence, yet rely on it in a later paragraph. The first rule of writing is to know your audience. Oprah didn’t build her empire by ignoring who her audience is – quite the contrary. I bet the editor and writers of her magazine spend inordinate amount of time and money figuring out what the fears and dreams of their readers are, and write to exploit those fears and dreams. Just because there is a minority group of women who know or would like to know about the hard financial… Read more »
Sara
Sara
8 years 11 months ago
I don’t with the assessment of Suze Orman. I know she can be kind of annoying and definitely talks about relationships with money in a way that sounds kind of girly, but she is definitely all about female empowerment when it comes to finances. She is not afraid to tell a female caller on her show to leave a boyfriend who is causing her financial problems, or to sign a pre-nup to protect what’s hers, to not lend money to friends, etc. She also talks about why it’s hard because of social pressures to do these things sometimes even when… Read more »
lizriz
8 years 11 months ago

Seriously, gender-specific magazines are all crap.

Lei
8 years 11 months ago
Ok, I am seeing a lot of posting about what is NOT a good source for financial advice, so here’s my question. I know nothing about finances, except how to spend money really well! I am attempting for the first time in my life (I am 27) to get control of my finances. I have a sneaking suspicion that those “O” magazine articles are geared toward my dumb @ss. So I ask you, good readers, where do I go?? I don’t want touchy feely junk, I need sound advice. I have a child, I’d like to continue to feed and… Read more »
mark0157
mark0157
8 years 11 months ago
As a women in her late twenties who has been investing for 10+ years and has well over $500 in emergency savings, my reply is that I do not look for financial advice in Glamour, Cosmo, Self or any other “female” magazine. I read Kiplinger’s, Money or another finance oriented magazibe when I want to read about finances, just as I read T+L or Budget Travel when I want to read about travel. If you want to read about financial stuff, read a different magazine…you will not find what you are looking for in O!! (And yes, the financial industry… Read more »
Harri
Harri
8 years 11 months ago
Lei: amazon.com. There are hundreds of great books on personal finance and investing, which are much better at giving a thorough and well-rounded understanding of money management than any blog could. Reading websites or blogs is good for filling gaps or keeping up with the times, but not a substitute to books. Amazon has excellent lists by readers on any subject – pick a list which caters to your interests, read a lot of reviews, and order a few books. It sounds like you would most benefit from books on “simple living” or “voluntary simplicity.” While many of the books… Read more »
Kelly
Kelly
8 years 11 months ago
Lei, If you’re just starting out on your financial journey, I would recommend Smart Women Finish Rich by David Bach. (Yes Ramit he has the Latte Factor in there.) What I, a 26 year-old female (25 when I first read the book), found to be helpful in this book is it did change my relationship with the world around me, in terms of money, goals etc. Prior to reading the book I knew I wanted a house someday and I picked 2 years as a good measure of time to get a house. I read the book (somewhere in it,… Read more »
Swim Upstream to Wealth
8 years 11 months ago
I don’t think anyone should bash women’s magazines for getting touchy-feely. I don’t think that having more quantitative articles like those found in men’s magazines results in bigger nest eggs. In fact, I have seen studies showing how women outperform men with investments primarily because they follow a more basic path. Rather than picking stocks, women tend to create more diversified portfolios. They trade less so they incur fewer transaction fees and pay less in capital gains. All of this adds up to more money. I will have to find the study, but I know it exists because it stuck… Read more »
Making Cents
8 years 11 months ago
This has been an area of great frustration for me since I was in high school. I agree that gender issues continue to be a problem and a difference between men and women. I got a deal for a free subscription to Smart Money which of course came with a solicitation to subscribe to another magazine. My choices were Esquire and Motor Week. It was assumed that I am a man because I subscribed to Smart Money instead of Cosmo. When I tried to find a mentor to help me learn more about investing, I was met with either women… Read more »
Sri
Sri
8 years 11 months ago

I believe that for a person who’s still trying to figure out things, finance magazines have a way of intimidating you with information and jargon I have no clue about. It’s the same if I try to watch a finance TV channel like CNBC. So I guess I prefer a mix of down-to-brass-tacks stuff like that on oprah.com and blogs like yours where the advice though not sugar-coated isn’t really whizzing way above my head.

vh
vh
8 years 11 months ago
From Lei: “So I ask you, good readers, where do I go?? I don’t want touchy feely junk, I need sound advice.” I first became aware of money matters by reading Consumer Reports. It not only has consumer reviews and advice, it also occasionally provides easy-to-understand financial advice. Money Magazine is also pretty easy to follow and seems to have good information. Is Kiplinger’s still out there? I used to read that now & again and found it interesting. If you listen to NPR or go to the NPR website, The Motley Fool is pretty good. Also, my financial adviser… Read more »
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[…] Will Teach You to Be Rich wrote an interesting post called “Look How Men’s and Women’s Magazines Write About Money.” Definitely worth a […]

Tonya
Tonya
8 years 10 months ago

I agree that women are fed the softer side. What we can do about it is teach our young girls to manage their money just like the big boys do.

Also, we can go after what we want by reading our boyfriend, brother, or husband’s magazines for financial guidance.

cahoots14
cahoots14
8 years 10 months ago
People seem to think of an average women as a “financially dumb” person. We can argue about whether thats true or not. Its not relevant. I am sure Oprah magazine does enough surveys to make sure their magazine sells well, so there are definitely a lot of females who like some parts of that magazine. The relevant fact is there are MANY females who want bare facts and not some BS about touchy feely finance topics. I for one am not impressed by Suze (and the likes), she doesn’t tell me something I don’t know already. I do read WSJ/Fortune/Money/blogs… Read more »
Sean
Sean
8 years 10 months ago
A hidden premise in this discussion is that writing aimed at men is somehow the standard. The truth may be that the style of writing to men has its codes and modes. It seems to go a bit like this: It says: “Take your 7/16″ crescent wrench ….” It means: “You are supposed to have a 7/16” crescent wrench, dumbass. We won’t overtly insult you in public by telling you this, but we’re content if you are ashamed that you don’t have one. Kurson may not actually assume twentysomething guys have cash in reserve (I’ll bet they don’t) – he… Read more »
Sarah
Sarah
8 years 10 months ago
As a woman, I can relate to this article. I hate it when I read articles on money when the audience is women. I feel as if I’m talked down to, and that I have to be “emotional” about my money. Give me the financial info straight up without the fluffy bs. I read articles in men’s magazines, and yes, I do read the wall street journal, in order to get the latest info on what’s happening on the street. I want to be informed the same as men, not made to feel that just because I’m a woman, everything… Read more »
Shirley M. Mueller
8 years 10 months ago

One reason women give for not taking control of their investing future is that they lack confidence. Evidence suggests that this is unfounded. For those women who want to build up their confidence, the following article and podcast can help. The article gives the scientific reasons women are good investors. The podcast gives information about the neurobiology behind the skill. This knowledge helps women go forward with their investing futures, which is so important today when women control more and more investable dollars.

ARTICLE http://mymoneymd.com/Newsletter07312007.pdf

PODCAST http://www.pmdlive.com/feed.cfm?feed=http://www.pmdlive.com/podcast/ExpertInsight.xml

Yasmin
Yasmin
8 years 10 months ago
Men and women are different, yes, but saying that women aren’t smart enough to pick up a men-geared magazine and she is not be able to understand it is just as bad as saying women are scared of finances anyway. While traditional men vs. women roles are still in flux – women these days are super-women, sexy, feminine, sensitive, yet strong, financially savvy and independent, as opposed to dependent and submissive. Some women still want to carry on the predecessors roles and read “O Magazine” that’s fine for them, but women who are breaking the mold are smart enough to… Read more »
Michelle
Michelle
8 years 10 months ago

I couldn’t agree with this more!!!! I use beauty/fashion mags for the beauty/fashion and financial/money mags for just that – financial/money!

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[…] men get popular financial advice, there’s a complete change of language. They don’t get “saving” advice, they’re told how to “invest.” Most […]

jana
8 years 9 months ago

at least we (women bored of womens mags) have the internet where there are so many ways people of both genders write about money.

Gayle
Gayle
8 years 9 months ago
For Lei, start with your local library and read everything they have in the finance/investing section. And I do mean everything. The reason is because the more you read the more discerning you will become and be able to differentiate good advice from BS. Just start. Read some of the financial magazines too, maybe subscribe to one or two that appeal to you. Watch financial shows on TV. It is like learning a new language, you learn it a lot faster if you immerse yourself in it. For now, just set some savings goals, and start setting aside something, as… Read more »
Drew
Drew
8 years 7 months ago

Excellent (and thoughtful) choice for a source!

Neley
Neley
8 years 7 months ago

I really enjoyed reading Suze Orman’s books and enjoy her show as well because it gave me a general overview of personal fianance and the courage to go out and buy Money and Fortune magazine. I also enjoy Jim Cramer’s Mad Money and his books and recently purchased my first stocks which I feel very proud about. A woman has to begin somewhere and Orman’s style helped give me the kick in the ass I needed to begin my journey. We all have to start somewhere.

Katt
Katt
8 years 5 months ago

I am a forty plus female, I have never read “O” magazine and do not feel inclined to do so. I like just the facts when it comes to money and investing. Leave off the sugar coating, I can do without it. I read The Wall Street Journal because I enjoy it, and The New Yorker also. Who cares where the advice comes from so long as you get the right information? I’ve read Money and Fortune because I’m interested in what they have to say (again) about money and investing.

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[…] and we can partly blame the media. Look no further than the magazines lined up at the newsstand. Women get touchy-feely encouragement and men get hard-hitting […]

Penelope
Penelope
7 years 10 months ago
I would have to agree that a lot of gender-specific magazines give pretty vague advice but they ARE just magazines, and mostly general interest magazines, after all. No one should expect in-depth advice from O or any other non-financial magazine. If it gets women (or men, for that matter) thinking about their finances, that’s all I’d expect. If you want solid, in-depth advice, take a hard look at your finances with a trusted, educated financial counsellor. (Personally, I hate all things Oprah, Martha Stewart, etc.) Suze Orman always leaves me with mixed feelings. She is a great advocate for women… Read more »
Chrissie
Chrissie
7 years 6 months ago
Women are actually hard-wired to be better investors than men. Think of it from an evolutionary standpoint: men are built to run around distributing sperm (hence greater tendency to take risks) and women are meant to be the acquirers and managers of resources in order to care for children (both younger and older women). Thus, men may take bigger risks, but women have the right mix of rational thinking, risk balance, and appreciation of life needs to make better investment decisions. According to the data, women make more money in the stock market than men, make fewer investment errors and… Read more »
Steve
Steve
7 years 5 months ago

Why does she assume that Suze Orman is writing to a female audience? Of course “O” is full of wishy-washy advice, but Orman’s blog and books probably just reflect the way she writes.

Nadine
7 years 4 months ago
Interesting stats on how few women read publications dedicated to finance, especially if you believe the other, older stat of women being responsible for 80% of household spending decisions. If that’s the case, then are husbands/boyfriends assigned an investment budget by their ladies, who then typically let them invest it however they want? Maybe. And I know this is totally contrary to the spirit of Ramit’s blog, but women’s more “protective” attitude towards money (and I am totally generalizing here) may end up resulting in fewer investment gains in the long run, but less family money squandered by idiot husbands/boyfriends… Read more »
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[…] Notice how my content has been translated for a female audience. Same material, but it’s completely different than the way I write. It reminds me of some of my previous articles on prior guest post on women and money, specifically an article on how women’s magazines and men’s magazines write about money. […]

DerekF
10 months 15 days ago

Impressive post, I agree with most comments here: men and women are different , end of story, and it can easily be seen by what is written in men’s and women’s magazine.

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