I love leverage
15 Comments- Get free updates of new posts here
I really do. Yesterday I was listening to the radio and NPR was running its pledge drive to raise money. I love NPR, but I have to admit that I was about to change the station because, well, that’s what’s easy. But then they mentioned that some company was doubling every pledge made that hour.
Bam! That’s all it took, and I picked up the phone and made my pledge. It wasn’t too big, but it felt GREAT knowing it was being doubled. Same with my previous post about the dollar-for-dollar match for Hurricane Katrina.
Usually we only hear about leverage in real-estate terms, but some of you work at places that double your donations and match your 401(k) contributions. That’s leverage. Use it. It’s really powerful, often with no additional work from you.
PS–Can you think of any other real-life examples of leverage?
Personal branding is one of those buzz phrases like “clarifying your vision” and “aligning your mission.” They sound nice, but ...Read More