I love hot sauce
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I seriously love spicy food and will challenge anyone to eat with me. And please don’t say, “Have you tried Dave’s Insanity Sauce??” Yes, I have, and it sucks. I’m talking about hot sauces that are really hot but also taste good.
Anyway, last year, I had the idea of starting a business around hot sauces: I was going to write a blog on hot sauces, review them, get a bunch of fanatical people who love them together (surprisingly, there are a lot, but we don’t like sunlight too much), and then launch a hot-sauce-of-the-month and pen-of-the-month club!
It sounds weird, but there are lots of “wine of the month” clubs. I researched the prices and found they were making a lot on markup. In other words, people pay to get products selected by someone they trust.
Oh, one more thing: I was debating between doing this business around hot sauces or pens. A lot of weird people like great pens, too.
Ideas are cheap (see The Myth of the Great Idea) and a year later, my idea is worth exactly 0. But I am totally and completely humbled by this HotSauceBlog guy and how far he’s taken it.
Personal branding is one of those buzz phrases like “clarifying your vision” and “aligning your mission.” They sound nice, but ...Read More