I seriously love spicy food and will challenge anyone to eat with me. And please don’t say, “Have you tried Dave’s Insanity Sauce??” Yes, I have, and it sucks. I’m talking about hot sauces that are really hot but also taste good.
Anyway, last year, I had the idea of starting a business around hot sauces: I was going to write a blog on hot sauces, review them, get a bunch of fanatical people who love them together (surprisingly, there are a lot, but we don’t like sunlight too much), and then launch a hot-sauce-of-the-month and pen-of-the-month club!
It sounds weird, but there are lots of “wine of the month” clubs. I researched the prices and found they were making a lot on markup. In other words, people pay to get products selected by someone they trust.
Oh, one more thing: I was debating between doing this business around hot sauces or pens. A lot of weird people like great pens, too.
Ideas are cheap (see The Myth of the Great Idea) and a year later, my idea is worth exactly 0. But I am totally and completely humbled by this HotSauceBlog guy and how far he’s taken it.