Damn, I thought I was good, but I was wrong.
You guys should see this awesome system my assistant and I set up for when I travel. She arranges everything via a 40-page document of my preferences, down to my favorite seat # on my favorite airline, favorite hotels, and favorite drinks. I go downstairs, a driver picks me up, and I get through security in about 10 minutes.
Am I a diva? I WISH, because I just realized my demands aren’t shit compared to the big dogs.
I read this article about Hillary Clinton’s procedure when she gets booked to speak.
- At a recent speech, UCLA booked her for $300,000. Then they asked if she could give them a special reduced University price. Her team’s response: “$300,000 is the ‘special university rate.’” KABLAAM
- Her representatives — flown in 5 days before the event — granted UCLA the opportunity for a precise number of photos: 100 individuals or 50 couples. “We get a total of 50 clicks,” one University official explained. OH SHIT
- What’s more, the photos had to be “prestaged,” “with participants assembled and ready to take the photographs before Clinton arrived “so the Secretary isn’t waiting for these folks to get their act together.” They added, “She doesn’t like to stand around waiting for people.” I LOVE YOU
The article is written as a total hit piece to slam Clinton’s “extravagant” demands, but the only thing I could think when I read this was…
…WHAT A BALLER!!!
We are getting a backstage pass to how the top people in the world conduct business.
Do you understand how busy Hillary Clinton is? From 2009-2012, she traveled 956,733 miles as Secretary of State!!!!! Last year, in one month alone, she had 17 speaking gigs. THAT’S MORE THAN ONE SPEECH EVERY TWO DAYS.
Remember yesterday, I mentioned 2015 is The Year of More. We get the rare chance to openly talk about what MORE means to you and me (and see how celebrities do it).
I thought I had an extensive process for traveling and speaking. But here, seeing someone at the absolute top of their game, I realize how much farther there is to go.
Btw, I LOVE watching the reactions to Hillary Clinton’s demands. Some people I know responded with, “Ugh, what a diva! If I were her, I would answer every question in the auditorium and stay all day to sign autographs.”
This is delusional. The people who say this have no idea what it takes to be at the top of their game. The numbers just seem too large to be realistic. “$300,000? RIDICULOUS! I’d do it for a silver dollar and a bag of popcorn!”
It’s not just about the money. Big bands send out “riders,” or lists of how they want their green rooms stocked, not just to be divas, but because after traveling to hundreds of different cities, it’s just more efficient to make a list of precisely what their expectations are.
And the higher and higher you go, the more you want to control every aspect of it. IT JUST MAKES SENSE.
We all do the same thing! When you were younger, you might not have cared about the type of spatula you use, or your purse, or the type of TV you had. Now you do.
What this is really about is demanding MORE.
Now, remember, I was as robotic and UN-luxurious a kid as you can imagine. I had PLASTIC GLASSES until I was about 14. Why? My dad said, “Horn rims will break in your eye and make you blind.” Not good for attracting the ladies, I’ll tell you that.
As I got older, I actually started to learn more about the bizarre world of MORE, including things like luxury goods. Clothes, apartments, all kinds of stuff that 20-year-old Ramit would have thought was COMPLETELY weird.
The crazy thing is, nobody really talks about this stuff because it’s totally politically incorrect. But I’ve seen how crazy it is from the outside and the inside, and I wish someone had told me how it actually works. It would have saved me 20+ years of Invisible Scripts.
For example, as I got older, I realized there are higher-end brands that I’d only heard of in fashion magazines. Like Zegna, Tom Ford, and Burberry. Why would anyone spend 20x on a sweater?
And as I got even older, I had custom suits, overcoats, and shirts made for me. Why?
At the high end, the suit designer comes to your apartment or office, because why should you have to go to him?
Now let’s play a little game.
Take a look at this list of 7 luxuries I put together for you.
- An assistant that comes once a day for whatever you need (cooking, cleaning, laundry, anything you want)
- The Four Seasons Around the World Tour ($119,000 — for ONE VACATION)
- Designer shoes that cost $800 — Louboutin, Tom Ford, your choice
- A guide that takes you directly to the front of the line at a theme park (costing nearly $200/hr)
- A one-of-a-kind custom-made piece of jewelry
- A celebrity to play music at your kids’ birthday party
- A fitness concierge that wakes you up for the gym, coffee in hand, and even rides next to you at spin class
Which of these would you get…and which would you NEVER get? Why not?
Let me know in the comments below. We’ll dig in more tomorrow.
P.S. Luxury is just one small part of this year of MORE, but I want to spend time on it. By the end of 2015, I want you to have the option of buying almost any luxury you want. I’ll show you how.
Btw, tomorrow I’ll talk about luxuries that cost me over $50,000/year — and why I spend on them.