Probably the most interesting part about this post, in which I asked you what you wanted to read on iwillteachyoutoberich, was the answers I received. Out of 154 comments, about 80% of the responses fell into the categories I pre-suggested.
Think about that for a second. Imagine what kind of disparate (and useless) answers you’d get if you went into a meeting and asked, “What should we do?”
What if, instead, you said, “Here are 3 choices I’ve thought through. Which do you like best, and why?”
Taking 5 minutes to frame your question matters. As David Kelly, CEO of IDEO, notes, “One of my buddies always says never go to a meeting without a prototype, and he always wins.” Seth Godin has also written on this topic.