OK, tell me what you think of this.
There’s a salad place near my house that I order delivery from once in awhile. No matter how many times you ask, they won’t deliver with the salad dressing mixed in.
THIS DRIVES ME NUTS!!!
But when I finally got frustrated enough to ask why, they said,
“We don’t want our salad to arrive soggy.”
Interesting. They have a vision of their salad, and they won’t let anything corrupt that vision — even if customers want it.
What do you think?
I’ve asked a lot of people this. Most of the time, people get super pissed off: “I’m a customer and they should listen to me.” / “If they don’t give me what I want, I’ll go somewhere else.” / etc.
A few people — usually artists, engineers, and restaurateurs — completely agree with the salad place.
What do you think? Let me know (leave your thoughts in the comments).
I’ll share my thoughts tomorrow, but here’s a hint — this isn’t just about a salad shop. This is about psychology, marketing, and trust.