How to strategically evoke cognitive dissonance
If you complain about Wall Street’s fat-cat greed, can you tell me what fees you’re paying on your investment funds?
If you complain about taxes, which tax-advantaged accounts do you use?
If you think that other people “waste” money on $200 jeans, $400 shoes, or $600 phones, what would you say if I told you that with a 10-minute review of your spending and a 20-minute phone call, I could show you how 20% of your discretionary spending is “wasting” money”?
Food for thought.
What’s the best $20 you’ve ever spent? I partnered with my friends at AARP’s new website, Lifetuner, to launch a contest about this very question: “What’s the best $20 you’ve ever spent?” The winner gets an iPad. I’m the judge, so make it good. Here’s the link (ends November 3rd): What’s the best $20 you’ve ever spent?
I send millions of emails a month. I also publish blog posts. Why do people read them? Today, a counterintuitive ...Read More