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How to not hate live events

Ramit Sethi

I recently spoke at a conference in the Bay Area where the speaker introduced me as saying, “AND WE GOT RAMIT SETHI!!” I don’t think they meant it as a compliment.

It’s just that I’m an utter recluse when it comes to going to events, so whenever I get invited, I just say no. I’d rather spend time with the IWT team building our company. I like routine.

But over the last few months, I’ve gone to a few events and I’ve been taking notes on what I noticed. When I talked to my coworkers and friends, a surprising number of them told me they absolutely hate going to events.

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As a guy who hates going to the movies alone (or eating alone, or traveling alone, or doing anything alone)…I get it.

But as we get older, you and I are going to go to more events — professional conferences, weddings, cocktail parties. How do you stand out? How do you connect with people instead of being the forgettable person in the corner checking your phone?

I want to share some great ways you can stand out at events and even enjoy them.

There’s a new guide out by Selena Soo, one of our first Zero to Launch students, who’s used our material to grow her business from nothing to $700,000 a year.

As a business strategy and publicity coach in NYC, Selena didn’t waste time on random tactics. Instead, she developed a systematic, repeatable approach for turning strangers into friends, clients, and high-leverage connections. (She actually got me featured in Oprah Magazine.)

So it’s my pleasure to share her new Ultimate Guide to Meeting People at Events with you today.

If you’re attending a live event in the next few months, Selena’s guide will dramatically increase your chances of meeting your next client, business partner, or lifelong friend.

Most business owners dream of landing coverage in Oprah magazine, Forbes, CBS, or the Huffington Post.

But have you ever wondered what it takes to actually get a journalist to write about your business? Is it all about knowing the right people? Is it just luck?

To answer that question, we brought Selena into our studio for a full interview. You can see an 11-minute preview here.

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