I remember being totally unsure about what direction to take with my career. I was at a crossroads with two choices — and I had no idea what to do.
Senior year of college, I had a great job offer. It would have impressed my friends and parents, I would have made a lot of money — but there was something in the back of my head saying no.
My other option was to stay in school for a fifth year, get a graduate degree, and soak up what college still had to offer me.
I tried all the things you would think of, like writing down a list of Pros and Cons, and sketching out a “5-year plan” (ugh, who the hell knows where I’ll be in 5 years?).
But I kept coming back to this idea that I “should” take this because it was the right thing to do. And just as I went to call and accept the job offer, I stopped short. I couldn’t shake the nagging feeling, so I sent an email to one of my mentors.
“I have no idea what to do,” I wrote. “How would you think about this?”
We met for coffee and I spilled the beans. Like a great coach, he didn’t tell me the answer. He showed me a new framework, a way to think about the problem. After I talked it through out loud, I actually made my decision on the spot: I’d stay in school and enjoy my last year.
Smiling, he finally revealed what he’d thought: “You were going to leave Stanford so…what? You could get a one-year head start on being an employee…which you’ll be for the rest of your life?”
More than 10 years later, I still remember that one sentence. But even more, I still remember the framework he taught me for making a wise decision…one that, in the end, turned out to be the 100% correct one.
Remember the final scene in Indiana Jones and the Last Crusade, where Indy has to choose the Holy Grail? He could choose the shiniest cup, but (spoiler alert) because he has an intellectual framework, a “map,” of what the Holy Grail looks like…he chooses correctly: the old, rusted cup that would have properly been owned by a carpenter. That single decision saves the life of his father.
What would you give to have someone share these frameworks with you? For someone to help give you clarity over the big decisions? The ones where, if you make the wrong decision, you can get stuck in a decade-long rut that becomes increasingly hard to climb out of…or if you make the right one, your career can soar and leapfrog others who didn’t have the prescience to choose correctly?
Let me share one of these frameworks with you right now.
Framework #1: Reverse Engineering
One technique you can use is to “reverse-engineer” the careers of people you admire. You can do 50% of this online, simply by studying their career history (use LinkedIn) and analyze how they ended up where they did.
What was their first job out of college? How did they switch industries? Oh, they got laid off when their third employer shut down? How did they transition then?
But there’s a twist.
Most people take that knowledge and stop. Then they copy the exact same career moves. I call this Moronic Modeling. “Ah, got it! So I should start working at a magazine…then switch to TV…then finally write a book and become famous!” No, dumbass, you’re copying the tactics without understanding why it worked.
It’s like an aspiring chef going to a restaurant, eating the food, then thinking that knowing the ingredients alone will let them make the exact same dish. Wrong!
There’s another part: Understanding the context. This means understanding WHY the person made those decisions, not just WHAT those decisions were.
- When should you take a job with a 40% pay cut?
- Under what circumstances should you move to a small city vs. a big one?
- How do you know when to leave your company?
- Should you aim for more money or work/life balance?
- What do you do if you hate your boss?
If you understand the WHY — the frameworks to make the right decisions for you — you can adapt them to almost every possible situation you’ll encounter.
If you’re curious how to discover these frameworks, I’ll show you in this post. Read on…
Instead, most of us get so stressed about these choices that we procrastinate and do nothing. We let other people make the decision for us. We spend our time wondering “what if…?” What if I did things differently?
People spend their ENTIRE LIVES stuck in this cycle (mostly starting around 30)…wondering why our careers aren’t going the direction or the velocity we want them to.
And when we do come across an opportunity, we freeze, uncertain how to proceed, terrified of making the wrong mistake.
Or we sit at our desk in a job we never should have taken, wondering where we went wrong and if it’s too late to change? Or if we’ll know how to make the right decision the next time we get our shot?
Not ONE of us ever graduated from college saying, “Yes! I want to be a replaceable cog in the machine! I want to spend all day doing Excel and listen to my boss tell me how I ‘should be lucky to have this job’ and how ‘the economy just won’t let me give you a raise this year.’”
So how do top performers seize impressive, rewarding, lucrative careers…while average performers wind up as cogs in the machine, waiting for someone to recognize their hard work and finally reward them? (A reward which almost never comes.)
It’s not an accident.
Top performers DO have strategies and tactics they use, which average performers don’t.
One of the people who’s taught me the most about these strategies is Ben Casnocha. Ben is one of the most sophisticated thinkers on careers today — he’s been an entrepreneur, author, and right-hand man to one of Silicon Valley’s godfathers, Reid Hoffman.
How does someone so young make these career moves?
I wanted to know — and I wanted to reveal these frameworks for you. That’s why I invited Ben into my studio to pick his brain about how anyone can make the most of these defining career choices and opportunities.
Check out this excerpt from the video:
In this probing video, you’ll learn:
- What frameworks you can apply to the pivotal moments in your life — like Indiana Jones had his
- How to increase the serendipity in your life…and open up killer career opportunities you didn’t know existed.
- The best — and usually overlooked — way to use your network
- How to ask questions in an informational interview that elicit USEFUL answers
- How to pivot common “small talk” into deeper, open-ended questions that create a real relationship
- The #1 mistake most people make when developing their personal brand (and how to avoid it)
- What you can learn about managing your career from tech entrepreneurs
- The three critical components of career differentiation (and why you need all three to optimize your results)
- The one thing ANY inexperienced person can offer a VIP
This interview is part of my “Brain Trust” program, where each month I unveil a new interview with my personal mentors, advisors, and confidants each month. Each month, you get access to these private interviews, plus a community of hundreds of ambitious people to hold you accountable every day.
If you want to worrying “what if…?” and take full control of your life, I invite you to join my Brain Trust program.