You know when you go to the gym for 3 months straight, then miss a day (“I’ll go tomorrow…”) …then you end up skipping the next 3 weeks?
Why do we stop doing things we actually want to do?
Jerry Seinfeld knew why — and he knew the secret of momentum:
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.
He said for each day that I do my task of writing, I get to put a big red X over that day. “After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain.”
“Don’t break the chain,” he said again for emphasis.
One of the most valuable things I ever learned was how to keep building MOMENTUM — in business, in relationships, and in our personal areas like health and learning.
This came from one of my mentors, BJ Fogg, who runs the Persuasive Technology Lab at Stanford.
He taught me to always run two projects in parallel. “That way, if one gets stalled, you can always switch to the other one.”
But this was just one of the many things he taught me. And recently, I invited BJ back to interview him about his best advice.
In particular, we talked about human behavior — how it works, how to change it, and how to get un-stuck. Think about it: If you master your own behavior, could you earn more money? Be more productive? Have more energy every morning?
And we go deep into the tactics, including the actual words to use in emails…the phrases we use to persuade ourselves to do something (even if we don’t want to)…and more.
In this interview, BJ Fogg and I dig deep into behavior change strategies we’ve never covered before.
- The “pre-persuasion” elements you can embed in your environment to persuade yourself to stay focused
- Why we’re lazy — and how to work around our inherent laziness
- Your “self-persuasion toolbox”: When to use baby steps vs. systems vs. willpower
- Why saying “It can’t hurt” is actually wrong — and how failures have an invisible cost
- How to break apart the successes of other people and find winning tactics you can use in your own life
Want to know what every single top performer I’ve interviewed in Brain Trust (including CEOs, athletes, and best-selling authors) ALL have in common? Simple. It’s habits. Successful people don’t just catch a lucky break and coast — they systematically identify and integrate winning habits into their lives, day in and day out, for years.
Ramit’s Brain Trust is now closed indefinitely. But before we closed the program, we extracted all the juiciest success habits from our guests and packaged them into a 7-part Ultimate Guide to Habits that you can read anytime, anywhere — absolutely free.
Includes HD videos, action plans, and lessons from the world’s leading experts on behavioral change.
Imagine 30 days from today, jumping out of bed early with tons of energy. You actually LOOK FORWARD to the day — no more feeling frazzled — because of the new “peak performance” tools you’re using now.
Maybe you want to start eating healthier, or cook a meal once a week. Maybe you want to start a business, or even just read one book a month.
No problem. Start small. Pick 1 or 2 things to use these powerful techniques on, and watch what happens.
Just sign up below and I’ll send you a free copy of the Ultimate Guide to Habits right away.