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How to get the attention of your favorite expert (new detailed post)

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I know this woman who runs an online business. I like her a lot — she has a great product, she’s been covered in some great press, and when I’ve met her, she’s really fun to hang out with.

But her business is struggling. She doesn’t charge enough and she doesn’t know how to grow her business. On two occasions, I’ve heard her mention cashflow problems.

Here’s the interesting part: Looking at her business, I know how she could easily quadruple it in 2 months. (I know because I did exactly the same thing with mine.) And I would love to help her, free, as a friend.

It would be presumptuous for me to call her and tell her what to do. But if she reached out, I would be HAPPY to help. In fact, I wish she would ask!

Why don’t we ask for help?

For a lot of us, we’re worried about “annoying” the busy person.

Sometimes, we hate feeling obligated.

But no matter what, we’re shooting ourselves in the foot. The worst someone can say is “No.” But what if connecting to a busy person could give us ONE answer — just 1 — that could change the trajectory of our lives?

There is a better way.

To show you how, today I’ve invited my friend Selena Soo to share her strategies for connecting with busy VIPs. Sometimes, they might give you a 1-line email response. Other times, they’ll take you under their wing for life.

Selena has done a masterful job connecting with journalists, entrepreneurs, and authors. Not like a sleazy person handing out business cards at a bar, but in a totally authentic way. For example, when I wasn’t sure where to host an event in NYC, she knew the exact place to do it. When I needed to hire someone to help with a business challenge, she pointed me to the right person.

Today, she’ll show you how to connect with busy people and tap into their networks and expertise.

Take it away, Selena.

*     *     *

How do you get a CEO, TV producer, or potential mentor to write back to your email, and say yes to your request?

The most powerful people, who can open up doors for you, are also the busiest people. Before even having their morning coffee, they open their email to see dozens — if not hundreds — of requests that have already started pouring in.

Even if you don’t get 1,000 emails per day like Ramit, I imagine you’re also struggling with the flood of information and to-do’s that land in our inboxes daily. In fact, the average corporate employee receives and sends 105 emails per day.

Now what does this mean for you?

It’s harder to stand out and make an impression. It’s so easy for your message to get overlooked or ignored in all of the noise.

However, what if the simple act of sending one email could lead to a big job opportunity, a high-paying client, or an influential new friend? It could save you weeks, months, or years of knocking on doors (or just hoping and praying for a lucky break).

If you know how to get busy, powerful people to respond, you’ll have a HUGE competitive advantage over everyone else.

Unfortunately, most people go about emailing influential people all wrong. They end up ruining potential relationships before they’ve even started.

Today, I’m going to show you how to start a relationship with a specific type of influencer — VIP experts, bloggers, and authors — the right way: through generously adding value. And I’ll be breaking down real emails on the right and wrong way to do this.

REACHING OUT TO EXPERTS

These big experts often seem impenetrable. They have 10s, or even 100s, of thousands of people on their list. But the truth is that they DO want to get emails. They would LOVE to get hundreds of emails a day from their readers — if they were the RIGHT emails.

What if you could be that person that your favorite blogger, author, or expert loves hearing from? How can you get them to light up when they see your email in their inbox?

What is it that makes an expert respond or not respond to an email? How do you get this person to care about you? How do make sure you aren’t annoying them or taking up their valuable time, but rather giving them great value in your email?

I want you to know how to craft a message that will begin a relationship and leave a lasting impression.

Below, I’m sharing examples of three types of emails I received after I hosted a webinar that over 700 people signed up for. Let’s dissect what worked and didn’t work about them.

EMAIL 1: The Generic Email

On the surface, this seems like a good email. “J” is enthusiastic and complimentary. She also makes an offer to help.

But let me tell you what’s missing from this email.

This type of email doesn’t make much of an impression. It’s not memorable, because it’s generic and non-specific. Furthermore, while I would respond and say “thank you,” I would never take the person up on her offer to help.

Why?

  1. I don’t who she is or what she does. I can’t figure out how she would help me.
  2. Even if I did know what she does, how do I know she is actually good at it? And how do I know that I will like her work?
  3. As a busy entrepreneur, I’m protective of my time. The entire process of reaching out to her, scheduling a time to get on the phone and explore this, and receiving her help could take several hours. This email gives me no way of knowing whether or not it would be worth it.

Another thing to keep in mind — if you are looking to develop a relationship with an expert, author, coach, or information product creator, they tend to have two primary goals — to generate leads or sales. The ways you can help them are fairly obvious.

So as Ramit often says, “Don’t make the busy person do the work.” Don’t ask the expert to spend time figuring out how you can help them. Instead, be the person who proactively comes up with valuable ways to help.

For example, if you can promote them (their website, blog, service, product, book, or events), offer a case study about the impact of their work, or refer customers to them, you’ll for sure stand out as someone valuable to them.

EMAIL 2: The 7-Paragraph Email

Have you ever gotten emails that are 1,000 words long?

I received a few of those after the webinar.

At first, I was excited to see that someone was so passionate about my content. I was committed to responding and writing back to everyone who took the time to email me.

However, these super long emails ended up feeling burdensome.

Why?

  1. As a very busy entrepreneur (or just a very busy human!), reading a 7-paragraph email felt overwhelming. It took me a lot of time to read, digest, and respond to the many questions embedded within the email.
  2. When someone writes you their life story in 7 paragraphs, you feel bad responding with two or three sentences. I had to spend more time than I normally would to craft a thoughtful, appropriate response.

The time of the experts you admire is valuable. Many of the experts I know charge between $100/hour to up to $3,000/hour. So while experts, bloggers, and authors enjoy hearing from their readers, be mindful of what you ask of them.

With that in mind, most long emails are not a form of giving (even though the email recipient may have put thought and care into writing the message). They are actually a form of taking.

When a well-meaning person emails you their life story, a laundry list of questions, or a request to jump on the phone with you, they are actually taking your most valuable asset — your time.

And the best way to build a relationship with an expert you admire is through giving generously and respecting the value of their time.

Recently I heard author Michael Ellsberg share in an interview that when someone becomes a sought-after expert, they are no longer able to help many people 1-on-1. That’s why they create a newsletter, write books, and give talks. They want to share their work with the masses. So when you are requesting 1-on-1 meetings to get extra advice, especially when you don’t have a strong relationship with them, you are likely disrespecting the way they want to help people.

EMAIL 3: The Email with a Specific Offer  

I responded to this email right away, and I got on the phone with Pam the very next day.

Why?

  1. She established credibility (she’d been mentored by famous executive coaches Marshall Goldsmith and Tom Peters, and had lectured at Dartmouth).
  2. She had taken the time to listen to my live webinar and showed enthusiasm for what I taught.
  3. She made a specific offer that was relevant to me, which I could simply say “yes” or “no” to.

Pam stood out from the hundreds of people listening to my webinar by leading with generosity, and she got my most precious resource: my time and attention.

When we spoke on the phone, she also invited me to do an interview for her radio show (which I said yes to), which will keep us in touch and further develop our relationship.

She did all of this in the spirit of giving, without asking me to do anything for her in return.

(Note: Pam’s name shared with permission.)

So how can YOU stand out to experts by being a GIVER?

Tim Ferriss and Ramit Sethi have become well-known experts and authors because they are regularly producing powerful, life-changing content. They are passionate about sharing their knowledge and want to know that it’s making an impact.

The way to start your relationship with these influencers is to consume their material and actively implement what they are teaching, and then let them know how it has helped you.

There are several ways for you to do that.

Here is a specific example. A real estate investor watched one of LinkedIn expert Lewis Howes’ interviews and then wrote him a personalized, thoughtful note.

His note is very specific. He tells Lewis that his interview was the best he’s ever seen (out of over 100). He followed up by buying his LinkedIn book, showing he wanted to learn even more from Lewis. And he wrote all of this in a personalized LinkedIn message to add Lewis to his network (a very fitting way to connect with a LinkedIn expert!).

The result? Andrew made an impression on Lewis, and Lewis ended up sharing his note on his Facebook page.

3 Ways to Get on the Radar Of A Busy, Influential Expert

Here are some more examples of how you can get the attention of your favorite expert, blogger, or author. Can you see yourself doing any of these things?

  • Attend a webinar and ask an insightful question. Afterwards, follow up. Come prepared to the webinar to take notes and ask a thoughtful question relating to the topic. Follow up with a thank you email to the expert for answering your question, and share how you’re going to implement that piece of advice. Then, after you implement it, follow up with another email sharing your results.

  • Write a testimonial or case study for their product or program. Have you bought an information product from any of your favorite experts? And did you complete it? If you say to them, “I bought your product and I finished it and I got XYZ results,” they’ll think: “Wow, this person is serious and committed.” So, complete the program. Then, offer to write a testimonial or case study.

    This is valuable because in order for experts to sell their products, they need proof that it works. By doing that, you become an ambassador for their sales and promotions. With experts, that’s how they make money. When you help sell and promote their products, you stand out from the thousands of fans and become a valuable person in helping them grow their business.

  • Comment regularly on their blog. (Bonus: Share results you’ve gotten through using their material.) For example, at Ramit’s BehaviorCon event, marketing and lifestyle expert Marie Forleo shared with the audience that she’s proud of the passionate community she’s built online. The viewer comments for her MarieTV episodes are rich and intelligent, and people are supporting one another with the weekly community challenges. This is something that experts take great pride in.

    Getting thoughtful blog comments makes these experts feel like their hard work is appreciated and making a difference. And when you comment regularly, you will be noticed. Some experts may have active readers, but very few consistent blog commenters. In that case, you’ll especially stand out by leaving comments, so take advantage of these opportunities.

    The key is to be consistent about it, and to know that a relationship is built over time.

Here is an example of a blog comment that got marketing expert Derek Halpern’s attention:

As you can see, Derek cares about his readers and their results.

And when you come back to an expert’s blog to share the results you’ve gotten, you’ll distinguish yourself from everyone else.

Here’s another example of a comment that stood out. An IWT reader told Ramit that he’d had success with his famous Closing The Loop technique.

To sum it all up, here are 4 guidelines for your comments or emails to influencers:

  1. Make it short, so it’s easy to digest.
  2. Share something specific that you liked about their product/blog post, etc. (i.e., an entertaining story or a deceptively simple tactic they offered).
  3. Share how you have taken action or will be taking action.
  4. Express your gratitude.

Here is a challenge for you:

Write an email, or a comment on your favorite expert’s blog, using what you’ve learned today. And to practice, feel free to leave me a comment, as I would love to hear from you and connect with you!

###

Selena Soo is a business strategist + publicity coach for entrepreneurs, experts, and authors. Get her exclusive 4-step guide: “How to Get Important People to Notice You (And Take You Under Their Wing)” — free for IWT readers.

 

Join Ramit’s free email list to master your psychology, learning, career, and more.

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261 Comments on "How to get the attention of your favorite expert (new detailed post)"

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Mike N.
Mike N.
2 years 10 months ago
Selena (and Ramit), As someone still in “dues paying mode” and early in my career, I simply do not have credentials like Pam has to drop in an email, but I need a mentor or the ear of a VIP just as badly as she does. Fortunately the examples of Andrew and others added depth to what could have otherwise been a flat blog post and has given me actionable steps to follow. I’m in the process of looking for a marketing mentor and I’ll be sure to put the tactics you’ve shared here to work and report back later… Read more »
Barrett Brooks
2 years 9 months ago
Mike, Been there man, so I completely get where you’re coming from. It’s really hard as you get started in your career to build up the experience that allows you to send an email like that in the best example here. Here’s what I would do if I were you (feel free to use what makes sense to you and leave what doesn’t). First, I would get super focused on what you want to be the best in the world at. How can you define the world, the value you’re providing, and the skills needed to make it happen in… Read more »
Laurie de Fleuriot
7 months 10 days ago
Hey Mike, Like you, I’m still early in my career (my new career anyway, as I’m in the middle of a transition). I very recently had a ‘win’ in this area by taking a slightly different approach. I’d signed up as a member for a new subscription service. As part of the new-member welcome sequence for this product, the start-up founder sent personal emails asking for member feedback. I jumped on the opportunity to ‘offer my thoughts’ on ways that the company could improve their email marketing. Although at the time I was not looking to solicit the guy for… Read more »
Selena Soo
2 years 10 months ago

Hi Mike, thanks for reading! Happy to know the example of Andrew was helpful.

Best of luck finding a marketing mentor. Do keep me posted on how it goes! =)

Meg Sylvia
2 years 10 months ago
Hi Selena! Thanks so much for providing such specific tactics. I think that beginning relationships like this, even with people who aren’t necessarily at the very top of the industry, is the most valuable thing you can do to get the word out about a company or blog, and so this is something I really love learning about! I’ve been sticking to Ramit’s guidelines of keeping emails short and providing as much value as possible for the other person. I’d really like to also try your idea on offering to write a testimonial after using a product or service. Sounds… Read more »
Selena Soo
2 years 10 months ago

Hi Meg, yes! Offering to write a testimonial is a very powerful way to add value. Great point about this being a way to get your name in front of their audience.

Nicole
2 years 10 months ago

Selena (and Ramit), Thank you so much for this! I’ve been thinking a lot the past few days about how connect with “influencers”. The Universe answered! You gave such specific and easily implementable ideas, I feel confident that I can reach out and connect.

Selena Soo
2 years 10 months ago

Thank you Nicole! Glad to know this arrived at the right time. =)

Jovanka
2 years 10 months ago

Great tips and insights. Commenting on expert’s blogs is something that’s always in my radar but I rarely actually do. This is a great reminder as to why this is important. Attending a webinar and following up with an insightful question is an amazing tip as well. Never actually done it but will try it this week and will let you know the results. Thanks for the great article Selena!

Selena Soo
2 years 10 months ago

Hi Jovanka, glad you enjoyed it! Yes, let me know your results!

Laura Yamin
2 years 10 months ago

Hi Selena!
I love your step by step to the point on how to build these relationships. Personally I have found when it comes to building blogger relationships it’s all about leaving thoughtful comments, and connecting via social media. Allowing the relationship to develop to hopefully become friends in real life!

A big one for me has been checking in what is my intention before emailing the big shots. This means leaving the desperation or looking for validation. Being willing to give back what they generously shared whether is through a blog post, webinar, program.

Selena Soo
2 years 10 months ago

Hi Laura, yes! the more thoughtful the comments the better.

And I like what you said about the intention. Desperation is never good when trying to build a relationship!

Rubina Cohen
2 years 10 months ago

Selena, you are certainly THE expert in this arena! This article is fantastic because you give some great examples that can easily be implemented right away. I’ve participated in your webinars and read many of your articles and have already been doing some of what you’ve suggested. I don’t live in a big city and building relationships via Facebook and blog comments has actually worked for me. I’ll soon be sending testimonials to some high-level experts as you suggest here. I’ll keep you posted on that. I’ll be sharing this post for sure. Thank you, thank you!

Selena Soo
2 years 10 months ago

Hi Rubina, you are awesome! Thank you for listening to my webinar and reading my articles. Love that you’ll be sending testimonials. Definitely keep me posted on your results.

Lorna
2 years 10 months ago
Hi Selena (and Ramit). Selena I listened to your webinar and kept asking myself what I could possibly offer someone who has “made it” as I start my own journey. I was hiding behind being an introvert and feeling overwhelmed. I finally came up with an answer that works for me. I offered myself as a volunteer at an event that my “mentor to be” is hosting. I figured it would give me something to do (so I wouldn’t have to enter a crowded room all alone) and would be a great way to meet people, while still helping out.… Read more »
Selena Soo
2 years 10 months ago

Lorna, that is wonderful! What a GREAT way to add value. Spending time w/ a potential mentor at an event deepens the relationship + there’s a good chance you’ll meet a number of people in his or her inner circle (team members, friends, close supporters).

Mridu Parikh
2 years 10 months ago

Hi Selena,
Great article. Thanks for the specific emails and examples. I mentioned to you before that that level of specificity was really helpful on your last webinar too. Since then I have reached out to two influencers. One of which I haven’t heard back from but the other was very engaging and we have since started a relationship. The hardest part was getting over the fear but I imagine like anything else, it will get easier with practice. Thanks for the insights and the motivation!

Selena Soo
2 years 10 months ago

You’re welcome Mridu! Good for you for taking action. Remember, not everyone will respond and that’s ok!

Rebecca
Rebecca
2 years 10 months ago

Great article.

Selena Soo
2 years 10 months ago

Thanks so much Rebecca!

Christina Salerno
2 years 10 months ago
Hi Selena + Ramit, Love seeing you two in the blogosphere together! I was eagerly awaiting Selena’s post about this topic while I was following the Facebook chain last week. The article has been very insightful. Thank you! My favorite section is the “3 Ways…” with action steps. It’s a concept I understand, but while you are actually writing that email / comment it’s hard to know precisely how to implement a concept. I am much more likely to send an email, but now I see the importance of leaving comments. Question: when is it better to write an email… Read more »
Selena Soo
2 years 10 months ago

Hi Christina, awesome hearing from you + thanks for leaving a comment!

Email is good when the note is more personal or private in nature. It’s also better if you’re intending for there to be a lot of back and forth dialogue.

Christine Suzuki
2 years 10 months ago

Thanks – well put together. You’re certainly good to get noticed. I am keen to see more about your work helping other people (non-elite) reach some place too 🙂
Best wishes

Selena Soo
2 years 10 months ago

Hi Christine, these tips apply to everyone! Everyone has something special to offer.

I go into this in more detail in my free guide “How to get important people to notice you (and take you under their wing)” http://www.s2-groupe.com/iwt/

Jay Cross
2 years 10 months ago

Selena,

This post made me so happy, because it’s so unbelievably true.

Proof: I used these exact strategies to get an email response from Mark Cuban TODAY. In under an hour.

Take this stuff to heart, people. The right approach is everything and this post gives you the keys to the kingdom.

Selena Soo
2 years 10 months ago

What? That is INCREDIBLE! Can you share more with us Jay?

Jay Cross
2 years 10 months ago

Sure thing. I run a disruptive educational website and I know Mark is an investor in several ed tech companies. So I basically just said “Hey Mark, I recently did XYZ in this field with my site, here’s some recent media coverage, just thought you would really dig this from one disruptor to another.”

I actually didn’t have an agenda, but I made it easy for him to check me out and care.

He got back to me asking what separates me from another company he invests in. We’re going back-and-forth now.

Selena Soo
2 years 10 months ago

Very cool that you are exchanging emails back and forth!

Cailen Ascher
2 years 10 months ago

Hi Selena (& Ramit)!

Awesome tips, Selena! And, thank you, Ramit, for featuring her on your blog today.

I loved your 4 (simple!) steps to crafting a worthy-of-being-read email or comment, and will definitely keep them in mind the next time I craft an email to an influencer.

I actually have used the “Case Study” offer successfully. I created a testimonial video for Marie Forleo’s B-School, which she thanked me for via Twitter! Very cool & a great way to open the line of communication!

Thanks!
Cailen
http://www.CALMbiz.com

Selena Soo
2 years 10 months ago

Thanks for the kind words Cailen! Very cool that you did a video testimonial for Marie. I’ve heard great things about RHH B-School.

Janeile
Janeile
2 years 10 months ago
Selena/Ramit, I have a question. What should be the next step when one doesn’t get a response from the suggestions given above? I sent an email similar to Pam’s. My name drops were from people within their organization who suggested I reach out to him. No reply yet. I’m thinking of sending some sort of 1 page, bullet recommendation list (kind of like the Briefcase Method that Ramit talks about) to increase my credibility/willingness to help his organization. I would prefer to use this at a face-to-face meeting, but I’m not sure how else to get there attention. What are… Read more »
Selena Soo
2 years 10 months ago
Hi Janeile, good question. Not every email (including good emails) will get a response. So many factors are at play. I would need to see your note in order to give you feedback on it. If you want to anonymize it and share part of it here, I’d be happy to do so. This happens to me too. I recently developed a relationship with a famous blogger at a conference, and he was very enthusiastic about getting to know me and us supporting each other. However, I had to send a follow-up email, because I didn’t get a response to… Read more »
tatiana
2 years 10 months ago
Hey Selena! This is magnificent. I love how clear the advice is and all the examples you gave. I’ll be saving this to come back to. Working as a virtual assistant, I’ve gotten to see some of the common mistakes people make when trying to connect to bloggers or just people they want to talk to. When you mentioned the 7 paragraph person, I freaked because I think I may have done that! Hah. Sorry – will definitely be more mindful in the future. :] And I LOVE your idea of giving a testimonial! While I haven’t spoken at Dartmouth… Read more »
Selena Soo
2 years 10 months ago

Hi Tatiana, nice to hear from you!

No worries if you’ve written a 7-paragraph email. A lot of us have done that!

Selena Soo
2 years 10 months ago
Hi Janeile, good question. Not every email (including good emails) will get a response. So many factors are at play. I would need to see your note in order to give you feedback on it. If you want to anonymize it and share part of it here, I’d be happy to do so. This happens to me too. I recently developed a relationship with a famous blogger at a conference, and he was very enthusiastic about getting to know me and us supporting each other. However, I had to send a follow-up email, because I didn’t get a response to… Read more »
Matt Willard
Matt Willard
2 years 10 months ago
Hey, Selena, This post appearing in my inbox must’ve been some kind of cosmic alignment, because I’ve been reaching out to experts and people doing the jobs I want to do intensively over the past few weeks. (I’ve actually gotten in contact with people who work in advertising right in my own personal network from the get-go!) I’m snagging your 4-step guide now for even more help – I’ve always needed help networking, but thanks to Ramit’s tips on building systems (and now with this) I think I may finally have a handle on it. Thanks for helping me with… Read more »
Selena Soo
2 years 10 months ago

Nice! Between Ramit’s material, this post, and the free guide, you have a lot of good stuff to work with. Thanks for sharing Matt!

Steve O
Steve O
2 years 10 months ago

I literally did this a few hours before you posted. I emailed someone who had inspired me, who I consider the top expert in my field. I just thanked him for his work and mentioned a couple specific things he’s done. He responded in a few hours, and he thought my joke was funny!

Selena Soo
2 years 10 months ago

Aww…thanks fantastic! Love hearing from readers that this stuff works for them. Thanks Steve!

Nathalie Lussier
2 years 10 months ago

These are such valuable tips Selena, thank you for sharing with us! I’ve been on the receiving side of many outreach emails too, so it’s nice to have a resource to point people to.

I’m partial to the case study/testimonial one myself, I find that it’s a generous way to build rapport… and it feels good to be a “good student” as much as a “good teacher”, too!

Selena Soo
2 years 10 months ago

Absolutely! That would be the most rewarding way for me to connect with a reader/newsletter subscriber as well!

Jason Brubaker
2 years 10 months ago

I love the examples you presented here.

Over the years, I have gotten pretty good at getting meetings with tough to reach, busy decision makers. And embarrassingly, I probably made every mistake you can cited above! (Long emails. Generic. Vague.)

It took me a long time to learn that short emails, ending with a clear call to action is a very helpful way to take next steps.

Selena Soo
2 years 10 months ago

Hi Jason, thanks for the kind words! And no worries about the mistakes — we’ve all made them. It’s how we learn.

John Corcoran
2 years 10 months ago
Hi Selena (and Ramit): The specific examples and screenshots here were really helpful. I’m glad you took the time to explain the importance of offering something specific of value, because I think often that initial hurdle is where people struggle. They don’t have the confidence to realize they have something of value to offer a busy person. But that’s not enough. You also need to pitch it in a concise and specific way, with detail and proof to demonstrate you are worth the investment of time. Also, although this is really beyond the scope of your post here, one big… Read more »
Selena Soo
2 years 10 months ago

Yes! This is gold. You not only need to have something of value, but you have to pitch it the right way.

And yes, I totally agree that people need to get clear on who are the right experts/people for them. Just because someone is famous, it doesn’t mean that you can meaningfully contribute to each other and that they can help you further your goals.

This is the most insightful comment I’ve read. Thank you!

Rebecca @ Stapler Confessions
2 years 10 months ago

Thank you for this timely article. I am going to a conference in a few weeks, where I know that there will be very interesting — and busy! — people to connect with. I hope to put your suggestions to good use. Thanks!

Selena Soo
2 years 10 months ago

Excellent! Have fun at the conference Rebecca!

Kristen Matthews
Kristen Matthews
2 years 10 months ago

Selena, one of my favorite things about all your posts is that you break things down so clearly and give examples. It’s one thing to give advice by just saying what you need to do, but it’s another thing when you actually show us what you mean. It helps tremendously to see what works and what doesn’t, via the email examples in this post.

I love steps, and your 4 are pretty simple. Now it’s time to put them into action.

Thank you once again for sharing your advice! I’m also so grateful for the information.

Selena Soo
2 years 10 months ago

Hi Kristen, you are awesome! Thanks for commenting and I remember our past email exchanges. I’m so glad that the examples are helpful.

Roger Deveau
2 years 10 months ago

Great post Salena! Too many people are trying to teach fancy email subject lines or tagging experts in posts that they weren’t actually involved in to connect with them, but you are just teaching REAL relationships.

Be clear, to the point and give real value all while being genuine. Love it!

I just downloaded your freebie

“How to Get Important People to Notice You
(And Take You Under Their Wing):
The 4-Step Guide”

and I already love it!

Looking forward to seeing more from you,
Roger

Selena Soo
2 years 10 months ago

Thank you Roger! Yes, most people are going about networking/building relationships all wrong. I’m all about building meaningful, deep, long-term relationships.

I’m so happy you downloaded my free guide. There is so much gold in there. Glad you’re enjoying it!

Sean S.
Sean S.
2 years 10 months ago
Hello Selena and Ramit, Thank you for the great post and I attempt tactics from this blog on a weekly basis. I’m still a bit confused as most of us who are looking for a mentor feel we have little to offer the mentor besides seeing a someone excited to learn. I’m eager to learn, I have a strong technical background, I go out to networking/social events within my desired industries… yet, I’m having trouble ‘connecting’ with the right mentor. I’ve been bold (come out and asked someone to be a mentor after several email exchanges), subtle (asked several questions… Read more »
Selena Soo
2 years 10 months ago
Hi Sean, that is great that you are eager to learn. I love what Sheryl Sandberg says. It’s not about finding a mentor and then excelling, but “excel and you will find a mentor.” The best mentors are drawn to high-potential, self-motivated people, because they know that the small investment they make will have a great impact. So make sure you come across as self-motivated versus needy. Connect with people from a place of passion rather than desperation. Not saying you are necessarily doing this, just that we all need to keep this in mind. Also, asking someone directly to… Read more »
Thomas
Thomas
2 years 10 months ago
Great insights, Selena! I really appreciated that you put actual examples of e-mails you have received and most importantly, COMMENTED on them. I’m currently in the process of getting in touch with a few experts and I saw myself in the trite e-mails you’ve covered. From now on, I have a new perspective and I will radically change the way I e-mail busy people, specifically by applying the 4 guidelines. I really hope to find as relevant info in your guide (for which I just subscribed) and I will keep you updated with my results. And thanks again for taking… Read more »
Selena Soo
2 years 10 months ago

Thank you Thomas! And I’m so glad you downloaded the guide. A lot of my very best stuff is right in there!

Amy Gavartin
Amy Gavartin
2 years 10 months ago

Hey Selena, amazing post!

Your examples are wonderful and some of the “bad” examples made me chuckle because I know I have been guilty of that occasionally.

What resonated the most with me was about sharing not just what you liked but what action you are going to take because of them and then reporting back how it worked. This is huge! Thank you for sharing.

I am posting your article on FB in several places as well as twitter. Can’t think of a person I know that wouldn’t benefit from your post….

Amy

Selena Soo
2 years 10 months ago

Hi Amy, no worries, we’ve all been guilty of it occasionally! Thank you for sharing on FB, Twitter, and several other places. I really appreciate that!

Fel
2 years 10 months ago

Selena, it’s so awesome to see you here!

I love this post–I’ve used all of these for myself, and for my clients–and the results are staggering. Great relationships, getting interviews, media coverage. It really works when you can tell the person exactly how you can help them–who can resist that? 🙂

Selena Soo
2 years 10 months ago

Yes, exactly! People always open up doors for givers.

DC
DC
2 years 10 months ago

Selena and Ramit,
This is why I subscribe to Ramit’s email lists. The information is timely and helpful. All we have to do is follow it. Thank you for sharing this. I have connected with experts on their blogs by commenting and have gotten feedback from them. I have not had the same luck with other experts on Twitter but it could be because they use staff members to tweet for them.

Selena Soo
2 years 10 months ago

Hi DC, I’m glad this with helpful!

Adam Daniels
2 years 10 months ago
Selena, I just started looking through your blog through the link you provided and I can see how Ramit’s previous advise on guest posting works well when the content is high quality. I’m a recent wantrepreneur turned entrepreneur, and I’ve been getting my feet wet, but I’m afraid I threw some of that water onto potential VIPs I’ve tried reaching. So, my questions are: is there any time frame to try and salvage of a botched opportunity, or perhaps, is there even anyway to redeem oneself to your VIP, have you or Ramit ever had anyone successfully redeem themselves? I’d… Read more »
Selena Soo
2 years 10 months ago

Hi Adam, congrats on taking the plunge!

As for redeeming yourself from botched opportunities, oftentimes it’s not as bad as you think. For example, say an expert gets hundreds (or thousands) of emails from people over the course of a week. Mediocre (or bad) emails mostly go ignored. They don’t spend much time thinking about them; they’ve already moved on to the next thing. So write again! They might not even remember the email from before.

Candice
2 years 10 months ago

Selena,

Thank you for the great insight and helpful information. I was literally having the thought that I can’t email my fellow bloggers for help, when I received this email. I got the encouragement and knowledge I need to send an email today. Extremely grateful.

Selena Soo
2 years 10 months ago

Hi Candice, awesome! I’m so glad this came at the perfect time.

Matt Greener
2 years 10 months ago

Selena,

This is powerful stuff. When one is starting out or trying to move up to that next level it can be difficult to see things from the other point of view, something that you’ve explored and laid out very well.

Brilliant work on the simple, step-by-step approach!

Selena Soo
2 years 10 months ago

Thanks Matt! Glad that the step-by-step approach was helpful!

Sean Mysel
2 years 10 months ago

Selena,

Thanks for the posting! I’ve used this technique to meet GMs of pro sports teams and it also helped my wife score two guest posts for baking.

One really cool story I read is how constantly providing value actually prompted the ruler of the Ottoman Empire to rescue expelled jews from 15th century Spain saving 50,000 lives.

Selena Soo
2 years 10 months ago

Cool story! Thank you Sean.

Julian
Julian
2 years 10 months ago
Hi Selena, Fantastic piece, especially describing the idea of giving and taking. I have always had mixed results with these kind of emails, because as someone beginning a legal career I never knew what to “offer.” I had never considered that reading and taking in an expert’s work would be a great way to give, even though that is the reason an expert publishes their work! It makes me wonder what else I have overlooked. I am definitely going to spend time brainstorming ways to “give” to experts in environmental law. It will be much easier with the ideas you… Read more »
Selena Soo
2 years 10 months ago

Hi Julian, I’m so glad this makes things easier. Also check out the 4-step guide I put together. I outline the 6 most powerful ways to give to influencers. http://www.s2-groupe.com/iwt

Ariel Vallese
2 years 10 months ago
Hi Selena, As you might imagine, I reached your article through Ramit’s latest newsletter. Close to the “3 psychological traps” webinar, I’ts definitely a handful recommendation guide for taking action after it. I’m recent to all these material, and I’ve been putting into practice many of the techniques in my current freelance job at IT Consulting with impressive success. Nevertheless, I was not aware of how to email feedback or give assertive replies, and ended up replying the 7+ paragraph mail to Ramit a few weeks ago. Oops!! 🙂 I’m now much better prepared. I’ll be flying to NYC in… Read more »
Selena Soo
2 years 10 months ago

LOL…I think we’ve all been guilty of the 7-paragraph email on occasion. =)

Darlene Mininni
Darlene Mininni
2 years 10 months ago

As always, great advice, Selena!

Selena Soo
2 years 10 months ago

Thank you Darlene! So great to hear from you!

Elizabeth
2 years 10 months ago

What a GREAT article Selena I read it all the way through … in detail…. No scanning! So clear and precise and real…

I am going to craft an email to someone right now and think up a beautiful offer for them. I feel inspired. thank you. In fact I just thought of someone else too that I had written… I am going to write them again now.

Selena Soo
2 years 10 months ago

Thank you Elizabeth! And good luck with the email you’re crafting!

Chris
Chris
2 years 10 months ago
Hi Selena. Great article. What got my attention right away was your points were about TAKING ACTION on your potential mentors advice. That is, if you don’t already have something you’re doing that would be helpful to the person you want to meet, take measurable concrete action on their material. Then and only then contact them with a chance of developing a relationship. It also occurs to me that we need to be focused and selective in who we as consumers of the information select to take action on. There’s lots of great advice and people we’d like to meet… Read more »
Selena Soo
2 years 10 months ago

Hi Chris, yes! That’s an excellent point.

It takes a lot of time to give generously and stand out. Therefore, we HAVE to be selective.

Aanand
Aanand
2 years 10 months ago

Great article. I’ve been thinking about doing this in my life during my job hunt. Reading your pearls of wisdom was basically the final nail in the coffin. I’m going to drive it home now. Thanks for the wisdom!

Aanand

Selena Soo
2 years 10 months ago

Nice! Good luck Aanand!

Michael Feeley
2 years 10 months ago
Thank you Selena for the best writing I have seen on contacting busy, influential people. Your approach is solid, deep and thorough and shows genuine feeling. That is why I said, “the best”. What a relief to find you. I coach many people on building relationships for jobs, careers and business and it is not easy to find experts to refer them to where they will get detailed information like yours. I’m extremely happy to have found you and to pass along your knowledge. I’m confident it will connect with them and help many other people. I’m heading over to… Read more »
Selena Soo
2 years 10 months ago

Thank you Michael! That is one of the nicest comments I’ve ever gotten. I look forward to staying connected on LinkedIn. Thanks for saying hello and offering to be a resource.

Razwana
2 years 10 months ago
Selena – I am loving this post. The detail and examples of how the techniques have worked are simply gold. For me (and I can imagine for others also) there is the mental barrier of ‘this person is WAY too busy. So what’s the point in contacting them?’ Or the killer ‘I don’t have anything to offer’. Cue: paralysis. There are 2 ways that I have dealt with this. The first is being genuine. In the case of blogs, if I have something to say, I leave a comment. Or if I think others will gain value from the posts,… Read more »
Selena Soo
2 years 10 months ago

Hi Razwana, thanks for your note! I remember you from the CWA online community. I also joined the course this round. =)

Excellent that you are leaving comments and sharing their content. I have several readers who I can always count on to promote my work, without me even asking. They definitely stand out and it is always greatly appreciated.

And yes, specific but not too lengthy is good.

Bharath
2 years 10 months ago
Hey Ramit, This is so far the best post I have read from you this year. It resonated with me to a large extent due to the fact that I have been using these same strategies and tuning them out to keep getting better to find mentors online, around the world despite being in India and having a tight budget to operate out of. In the last two months, I have got major shifts by using strategies similar to this. I have been mixing up a lot of insights that you have offered over the years along with other bloggers… Read more »
Sara
2 years 10 months ago
Wow! I am an artist and I Just, as in maybe 20min ago, reached out to a really interesting interior decorator after reading an interview of her. I’m so relived to read this and see that going through Marie’s B-school program and being on Ramit’s email list for a few months is good enough that I already have incorporated some of these things. I was specific in my compliments and direct in saying how I could help her. Thanks for really spelling everything out. I am a bit shocked to realize that I have internalized this stuff without really realizing… Read more »
Selena Soo
2 years 10 months ago

Nice! Love how you are incorporating all of this Sara.

Ramit and Marie both have amazing content. Just by being on their lists and reading what they have to say will help you naturally step up your game. Congrats!

Roxy
2 years 10 months ago

Thank you for this post! I went back to analyze some of my recent emails and I have a question about follow up. I have to perspective employees that replied they were too busy this week to meet with me. I want to give them appropriate space to get back to me, but is there a soft and not annoying way to remind them about meeting, so I fon’t falloff the radar?

Selena Soo
2 years 10 months ago

Hi Roxy, yes, absolutely! You want your follow-up to be pleasant, vs. pestering or an annoying.

Just to be clear, did you mean prospective employer or employees?

Emmanuel
Emmanuel
2 years 10 months ago

Nice!
See how psychology works on humans.
Just check out the amount of comments including mine.
We just love being told what to do.

Well Mr. Sethit, your email worked for me, I really needed some money and was finding it hard to ask, after reading the mail, I sent a text to my sister and I got an amount that blew my mind.

Thanks.

Reader and Fan!
Reader and Fan!
2 years 10 months ago
Selena, Excellent post — I met you once years ago, at an 85 Broads event, and am so happy to see where you’ve landed. Your advice on creating value with VIPs was incredibly helpful to me, and I’m in the process of implementing one of the tactics you suggested! I would love some help with a question I have regarding connecting. Back in May I cold emailed a high profile alumnus of my grad school to ask for an info interview. I got a response to meet, but the timings didn’t work out (I was on a plane) and he… Read more »
Selena Soo
2 years 10 months ago

Yes! Let him know you were in touch before, even if he doesn’t remember.

Also, be careful with emailing people articles or videos. For example, people sometimes email me saying, “Hey, I thought you’d like this video. Watch it!” as a way to add value. However, these videos are 20 mins to an hour long and I just don’t have time for that. Also, I don’t always find them that interesting or relevant.

So the article is fine, but in your email body explain why it’s especially relevant and make sure it’s a good one!

Peter F. Schmuttermaier
Peter F. Schmuttermaier
2 years 10 months ago

Oookay – this almost sounds too simple to work – So I’ll give it a try. I’m excited for the results!
Greetings from Germany

Selena Soo
2 years 10 months ago

Hi Peter from Germany!

Azzam
Azzam
2 years 10 months ago

My conversation with Seth Godin 🙂

Screen grab below:

https://docs.google.com/file/d/0B3ZKS8W33Bw0Rjg3TGRBNTVFZHc/edit

Selena Soo
2 years 10 months ago

Wow! So cool Azzam.

Xandra
2 years 10 months ago

Selena,

This is great, thank you so much! I was pointed in your direction by Jordana Jaffe when I was trying to figure out how best to reach out to others whose work compliments mine. After reading this article, I feel like I have a much better sense of what I’m doing that works well and what I need to improve on. I look forward to growing stronger connections with the right people thanks to this, so thanks again for sharing!

Selena Soo
2 years 10 months ago

Hi Xandra, I’m so happy Jordana sent you here. Best of luck building stronger connections.

Annette Lynch
2 years 10 months ago
Hi Selena Fabulous article – I don’t often read such long articles and you kept me engaged throughout with valuable information. Plus a perfect example to let me put this information to good use… I saw a lost opportunity, because I too am a ‘speaker trainer’ and failed to take the initiative, as Pam did, to offer help with a few tips and tricks i have learned as a motivational speaker and trainer. And now I see this as a future opportunities available to me to joint venture and partner with high calibre experts. Thank you Selena. I will take… Read more »
Selena Soo
2 years 10 months ago

Hi Annette, nice! I’m glad that the Pam example resonated with you. See you on LinkedIn!

Shannon Lagasse
2 years 10 months ago
Loved this post, Selena (and Ramit)! Ramit, you said that we often don’t ask for help because we think that the VIPs won’t have time for us. Boy, do I hear that! At my current 9-5, I am often intimidated to speak with our COO, but she is always grateful when I do take the time to stop by, give her some feedback about operations, and help her with implementation in any way I can. (She’s offered me a testimonial on LinkedIn and repeatedly reminds me to use her as a resume reference). Selena, I love those 4 points: 1.… Read more »
Shannon Lagasse
2 years 10 months ago

Hahah. And that comment was anything but short. 😀

Selena Soo
2 years 10 months ago
Hi Shannon, I’m sure Michael will appreciate the email! To improve it for next time, better not to ask him to email you when the book comes out (which is making a busy person do work for you). A true fan/supporter would know when the book is coming out, because Michael will be promoting it heavily in his newsletter and every single social media channel. Instead say something like this: “Your work has been so transformative and I’m excited to share it. I’ve already committed to buying at least 10 books — one for each of my clients for their… Read more »
Stanley Lee
2 years 10 months ago

Selena really knows her stuff when it comes to building relationships, especially with influencers. I’ve talked to her privately quite a few times when it comes to applying the relationship principles from experts like Keith Ferrazzi, etc.

Glad to hear connecting with VIPs changed your business for the better.

Selena Soo
2 years 10 months ago

Thanks for the kind words Stanley!

Clint Evans
2 years 10 months ago
I decided to take your advice Selena because this is a useful article. This is the Blurb I used to share your article with my Facebook friends.”Busy people seem tough to get hold of. This fantastic article gives specific ways to do it. This could unlock that mentor, media interview, or business partner you’ve been looking for. Quick Read. Just do it.” Also, I remember Ramit mentioning when you’re reaching out to busy bloggers to guest post or interview/get interviewed by them to suggest 2 or 3 specific articles and give reasons why the article will bring lots of visitors… Read more »
Selena Soo
2 years 10 months ago

Hi Clint, that’s a great point. I have people who invite me to do interviews with them all the time. But I track the sign-ups and sometimes I only get 3 new subscribers, so it’s not really worth the time. So yes, even if you are giving away something valuable you still need to sell people on it.

Clint Evans
2 years 10 months ago

1 thing I hate is forms that DON’T fill when I click Roboform. That can be improved on your opt-in page http://www.s2-groupe.com/iwt/ for your 4 step guide. I typed out my info and signed up anyway but giving you a heads up.

Selena Soo
2 years 10 months ago

Thanks Clint, I’ll let my tech person know.

Terena Barajas
2 years 10 months ago

I loved this Selena, it speaks so much to my life at this point where i am a young coach looking for someone to take me under their wing in the USA! It totally adds up and also explains to me why previous attempts at reaching out didn’t work! I didn’t even know what I was asking for or giving! I am going to try this this week and I’m so excited for it! With heaps of gratitude, Terena

Selena Soo
2 years 10 months ago

Hi Terena, sounds like a plan! Thanks for your email too. So happy Jeannine sent you my way. She is awesome and you’ll be in good hands with her.

Rainer Proksch
2 years 10 months ago

Thanks Selena for sharing such great tactics on how to send emails to influential people. These are definitely going to help me a lot. The next time I craft an email, I am definitely going to follow your advices.

Selena Soo
2 years 10 months ago

Hi Rainer, excellent! Wishing you luck,

Paul Higbie
Paul Higbie
2 years 10 months ago

Selena,

Your blog writing is clear and to the point and did not “string” me along but instead you made your points. I am considering a blog or a newsletter as a way to market. I appreciate a well written blog post that is not salesy but has a point to make or information to share and does that by weaving in good stories to illustrate the message.

Paul.

Selena Soo
2 years 10 months ago

Hi Paul, that is so nice of you to say. I’m glad you enjoyed the stories!

DC
2 years 10 months ago

I just used the tips to send an email to someone associated with one of my favorite TV shows who is in an online group with me and she responded quickly and passed my email on to another person that can help me out. It works. It felt natural to me and I look forward to using it more in my professional life.

Selena Soo
2 years 10 months ago

That is awesome DC! I love action takers. =)

Mallory
2 years 10 months ago
I think this post has relevance for people in so many walks of life and so many industries. While I’m certainly no expert on the level of those you mentioned in your post, I started my blog in 2006, and have had a lot of people in my niche (and not in my niche) email me for help, advice and free publicity over the years. Some of them manage to do it in a clear and concise way, but there are so many others who could really learn from your examples here! I’ve just forwarded the link to this post… Read more »
Selena Soo
2 years 10 months ago

Thanks Mallory! I appreciate you sharing the article with your friend.

Lauren
Lauren
2 years 10 months ago

Hi Selena,

Thank you! These ideas are fantastic and the email/post examples are very helpful. Here I am, putting them into action! I’ve truly enjoyed coming across your work. From the first personalized email to being friended by YOU on Facebook, this really feels like a different way to relate to “experts.” You are setting a fabulous example of how to open things up and create connections, and for this I’m very grateful. Now I need to practice on more people whose work I respect. Thanks again!

Lauren

Selena Soo
2 years 10 months ago

Hi Lauren, you are most welcome! I always love connecting with readers. Thank you for leaving a comment. =)

Alex
2 years 10 months ago
Hi Selena, Thanks for responding to each and every comment on this post, it shows you really care about your readers! Glad that you have written this post, because unfortunately, this stuff is not taught in schools. I am a big advocate of self-continuous education (investing in yourself), that is why I read Ramit’s blog and bought his Dream Job Course (got results in 1 month!) You are right, powerful people and influences can open up many doors for you, but you technically only get 1 chance to grab their attention. Just as you said, “Many people go about emailing… Read more »
Selena Soo
2 years 10 months ago

Hi Alex, thanks so much for kind words. It means a lot to me!

Good luck with the expert you email. I would love to know how it goes. =)

Pinar
2 years 10 months ago
“For a lot of us, we’re worried about “annoying” the busy person.” I’ve been suffering from this exact problem. I changed my career a year ago and being a newbie in my new career field I always felt like no one would want to do anything with me. Of course, in reality that is not true but asking an important person to share their time with me would require me to return the favor in some way and it is hard for me to return the favor since I’m inexperienced and not well connected. I did find Andrew and D… Read more »
Selena Soo
2 years 10 months ago

Hi Pinar, thanks so much for your honesty. This is a dangerous, invisible script that many of us have.

I’m really glad those examples were helpful. Best of luck with your outreach!

John Shea
2 years 10 months ago

This is great advice, I host an interview show and reaching out to people can be challenging. I’ve also found it is very useful to follow up a 2nd time through comments on the person’s blog or on Twitter. More times than not people either reply letting me know they never received my message or missed it somehow.

I’ve now interviewed 30 people and have had some really high end guests such as Pat Flynn and Andrew Warner on my show, I just keep the e-mail short and to the point.

Selena Soo
2 years 10 months ago

Hi John, wow! Those are really impressive guests. Clearly you are doing something right. Keep up the good work!

Annabel
2 years 10 months ago
Selena, These are great tips! I read this hoping for some insight on how I might provide value to TV producers/journalists, since, as a PR person, they are my predominant targets. While your examples don’t overtly include how one might provide value to such an audience (since they are not “experts” in the same way as you’ve described above), I do find the idea of providing value/giving a very intriguing one. How do you think employing your methods might work when they’re geared not so much to an expert but rather to a professional and when the goal is not… Read more »
Selena Soo
2 years 10 months ago

Hi Annabel, the same ideas apply w/ the media. Follow them on FB and Twitter, comment/promote their articles and work, and put their needs first. For example, let them know you are happy to be a resource and help them find sources for anything they are working (whether or not the source is a client). I wouldn’t suggest connecting w/ PR experts, in hopes that this would help you build relationships with the media. I would just connect with the media directly. Thanks for your question!

Paul Back
Paul Back
2 years 10 months ago
Hey Selena In my opinion creating strong social links beats any other form of advertising, be it SEO, content marketing or whatever. Business is all about connections – the more people you know and are on good terms with the better your options. I have personally used the blog comment method, and the short emails with offers/value adding and just to get attention and build a relationship with the likes of Neil Patel, have received personalised advice of Marsha Stopa and even got a reply back to my emails from Derek Halpren who is mentioned in this article. Now I’m… Read more »
Selena Soo
2 years 10 months ago

Hi Paul, I love your comment! Everything you are saying is so in line with what I believe. Congrats on all the awesome relationships you’ve built, and see you on Twitter. =)

Paul Back
2 years 10 months ago

Thanks Selena even though I have just become aware of you and your work it does mean a lot to hear that from someone in your position.

A lot can be gleaned about someone in just one post as it can give a great snapshot into someone’s mind, that’s why I really appreciate your comment and you taking the time to reply back.

I look forward to seeing more of your work and I hope to see you on twitter.

Paul Back

Monnel
2 years 10 months ago

Thank you so much for this powerful and effective article. After a couple of minutes, I tested your advice and applied it to schedule an interview with a newly published author on Amazon. It worked! Thank you so much. I’ve just shared this to my networks 🙂 God Bless.

Selena Soo
2 years 10 months ago

Nice! Great work Monnel. And thanks for sharing the article as well!

John Flaherty
John Flaherty
2 years 10 months ago

Hello Selena,

This article has inspired me to actually reach out and connect with some of my favorite bloggers and web personalities. So often I see blogs as input only rather than interactive.
I shall try this exercise to help me stretch outside of my comfort zone.

Thanks-

John FK Flaherty
Realistic Industries

Selena Soo
2 years 10 months ago

So glad this article inspired you John. Wishing you luck as you stretch outside of your comfort zone!

Amy Miller
2 years 10 months ago

Hi Selena,
Thank you for this wonderful article – and how timely! I found myself writing a thankyou email to someone who inspires me a few days ago, I followed most of advice you gave here except that it was far too long. I reread the email after sending it and cringed, why would anyone want to read somethign so long! I got a reply but it was a couple of sentences and it made me feel guilty for sending the email in the first place. Lesson learnt, keep it short and to the point. Thanks for highlighting my error!
Amy

Selena Soo
2 years 10 months ago

Hi Amy, we’ve all made that mistake from time to time! Good for you for writing the thank you email (most people don’t say thank you enough) and know that you’re emails will certainly get better over time!

Edy
2 years 10 months ago

Hi Selena,

Thank you for this article. Believe it or not that’s what I have been looking for, for a couple of days.

For a while I was thinking of how to get connected with my favourite experts in health and well-being industry. I would love to write for them (articles, short tips ect…).
Your article has become a first step to do so. Thank you

Also,I like that this article’s content is easy and simple to implement.

By the way, this is the first time I came accross your website and happy to learn more.
To your health,
Edy

Selena Soo
2 years 10 months ago

Hi Edy, fantastic! Best of luck connecting with your favorite health & well-being experts.

richard lee kin
2 years 10 months ago

hi selena, fantastic article — I know that your advice will work , I want to ask you about blog , twitter , linkedin , etc — I need someone to manage it for me . I just don’t have the time , I am thinking of outsourcing , e.g. elance , but am concerned that they wont capture my ideas and thoughts properly , so perhaps I should use someone locally ?

thank you, Richard , ps — if you want I can contribute an article to your business .

Selena Soo
2 years 10 months ago

Hi Richard, it’s fine to outsource some aspects of social media. However, if you are having conversations with people (i.e. responding to tweets or messages) best that it comes directly from you. Good luck!

Diego Rhoger
2 years 10 months ago
Hi Selena, Great tips, i’ve tried to reach out the most important people in my business area so many times and i’d never got back one response. At least i now know why! 🙂 And actually i’ve never tought tmhe way you showed! It’s so logical and simple that i couldn’t see! Sometimes we block our view with our way of thinking! 🙂 Well, i’ll put your advices in practice right away! I’m starting a new on line business in Brazil, i’m a chef and alredy own my restaurant, it’s callled “Lá no São Jorge”, it’s in Arraial d’Ajuda, Bahia.… Read more »
Selena Soo
2 years 10 months ago

Hi Diego, glad these insights were helpful! If I’m ever in Brazil I will let you know. =)

Enoch Ko
2 years 10 months ago
Great article, Selena! Even though I have learned about these tips previously, but I don’t think I’ve ever fully internalised them until I have experienced being at the receiving end. I run a 12,000+ member LinkedIn group and send each new member a welcome message. When someone replies and asks me a specific question or for specific help, I tend to respond much faster and can give real help. But if the message is too generic or too long, I may procrastinate and come up with excuses to do it later. I can’t stress enough how *real* this is and… Read more »
Selena Soo
2 years 10 months ago

Hi Enoch, you are so right! It is hard to fully internalize it until you are on the receiving end. The LinkedIn example is great — when someone makes it easy for you to help them, you are more likely to do so!

Helen
2 years 10 months ago

Selena,
What a great and impactful article! I think your tools can easily be used by those who are looking to change careers and build a network in a new to them industry. As a career coach I will encourage my clients to read this article and apply your message to how they email potential employeers.
Thank you,
Helen Dayen
Dayen Coaching
http://www.helendayen.com

Selena Soo
2 years 10 months ago

Hi Helen, wonderful! I’d be so honored if you’d share my article with your clients. Thank you.

Sarah
2 years 10 months ago

Hi Selena-

Such a great article. I actually forwarded it on to all of my clients as a MUST READ. It is so infrequent that someone who understands how this process works shares it in such a complete and impactful way.

This is such a great resource!
Sarah

Selena Soo
2 years 10 months ago

Hi Sarah, wow! Thanks so much for sharing this with your clients.

Vasavi
2 years 10 months ago

Selena you know your stuff inside and out. Thank you so much for sharing yourself with us!!

Selena Soo
2 years 10 months ago

You’re welcome Vasavi! Thanks so much for reading!

Andrea
Andrea
2 years 10 months ago

Great article and love the examples, Selena. BTW, you are “leading with generosity” by sharing these insights with others.

Selena Soo
2 years 10 months ago

Thanks, Andrea!

Summer Bock
2 years 10 months ago
Hi Selena, This article is so helpful. I am starting to realize that my connections are the most important relationships in my business. Your action steps challenge me to get real about what I have to offer people and reminds me that I have a valuable skill set. That gets reinforced every time I reach out. I think the other insight this has given me is to pay attention to the people who I naturally gravitate to. When I connect with influencers that I genuinely like, it doesn’t feel imbalanced or like I am being a ‘fan’. Instead it feels… Read more »
Selena Soo
2 years 10 months ago

Summer, I love what you said about “pay[ing] attention to the people [you] naturally gravitate to.” This is not about being overly strategic and calculating. It’s about connecting with the people you feel most genuinely excited about.

Hema
2 years 10 months ago

Hi Selena & Ramit!
Thank you so much for a very useful, eye opening article. It completely changed my mindset and also Selena has given example emails on how to use our language effectively. Once again, thank you so much. Hema xo

Selena Soo
2 years 10 months ago

You’re most welcome Hema! So glad this helped change your mindset.

Katya Barry
2 years 10 months ago

Selena, what a brilliant article! I am feeling so inspired and although I’ve been using the techniques you mention here, it’s just so important to re-read the super duper wise piece of advice. I’m so going to apply these in my coming launch. Thank you!

Selena Soo
2 years 10 months ago

Hi Katya, fantastic! Best of luck with your launch!

Alexandra
2 years 10 months ago

Excellent points Selena!
I love how these ideas are thoughtful ways to genuinely build relationships that are mutually beneficial. I’m planning on using your tips to show my admiration for a few experts I follow!

Great piece.

Selena Soo
2 years 10 months ago

Wonderful, thanks Alexandra!

Nitika
2 years 10 months ago

Selena,

I am SO grateful to have such a clearly explained setup for reaching out to influencers. This is so incredibly valuable and can truly make all the difference when trying to move your career forward. I absolutely love it!

Selena Soo
2 years 10 months ago

Yes! It’s these types of relationships that will really move someone’s career forward!

Ashlee DePhillippo
Ashlee DePhillippo
2 years 10 months ago

Thank you so much for the super informative and incredibly generous explanation about how to reach out to influencers. You really do know your stuff!! Many thanks for all the value and inspiration you provide!

Selena Soo
2 years 10 months ago

You’re most welcome Ashlee! Thank you for reading!

Ingrid
2 years 10 months ago

Thank you for this great and very helpful post, Selena. You have a gift of breaking down complex issues into bite size, easy to digest and memorable pieces.
Thank you for the insightful and very valuable information. I learned a lot from your post and can already see myself implementing your strategies. Knowing how to write emails to influencers takes the fear out of leaving the wrong impression. I can see how your advise will open even more doors for me and my motivational speaking and coaching business.

Selena Soo
2 years 10 months ago

Hi Ingrid, you’re welcome! Yes, it can be scary to email high-level people. I’m glad this was helpful, and best of luck with your coaching + motivational speaking biz!

Audrey
2 years 10 months ago

Thank you Selena! I wish I read this article an hour ago before I sent a follow up email to someone I met awhile ago. I think Laura Yamin pointed it out too – – have an intention and be specific about what you want/how you can help. You don’t want to make the “expert” do the work.
As always, gratitude for your wisdom!
Audrey

Selena Soo
2 years 10 months ago

Hi Audrey, exactly! Make it easy for the expert to say yes.

Chelsea Orcutt
Chelsea Orcutt
2 years 10 months ago

Love this, Selena!

I love how you included real email examples to illustrate your point. It’s definitely important to be mindful of influencers’ time, and a well-written, concise email can be a great first impression. I agree that it’s the first step to a meaningful dialogue.

Selena Soo
2 years 10 months ago

Hi Chelsea, thanks for your note! So glad the real email examples were helpful.

Kelly Lynn Adams
2 years 10 months ago

What an amazing article Selena! Thank YOU! I am totally going to be using your tips asap thank you for sharing them with us! I absolutely LOVED all of your examples!!!

Selena Soo
2 years 10 months ago

Yay! So happy you’ll be using the tips!

Alison Leipzig
2 years 10 months ago

Selena, I love these practical tips. This is so important and you remind me that it’s actually way easier to connect with those people we admire than I think. I reached out last week to a big blogger last week and also a reality TV star for a feature on my blog and they both said yes!

Keep rockin it. Thanks!

Selena Soo
2 years 10 months ago

Huge congrats Ali! So cool that the big blogger + reality TV star both said YES!

michelle goldblum
2 years 10 months ago

wow, thanks for the incredible tips, Selena!! I will share this with my clients- so helpful and important for all entrepreneurs- especially those starting out. Thanks so much!!

Selena Soo
2 years 10 months ago

Hi Michelle, glad you enjoyed the tips + thanks for sharing with clients!

Edita Atteck
2 years 10 months ago

Selena, excellent article. Love the clarity of your call to action and how you pointed out the strengths of Pam’s e-mail : credibility, enthusiasm, and relevancy. Thank you.

Selena Soo
2 years 10 months ago

Thanks Edita! I really love the Pam example too.

Laura
2 years 10 months ago

Thanks for getting so specific with the insider examples of actual emails. That made a big difference in clarifying what you mean and making it possible to implement in my own business. And I’m so glad you didn’t say to keep it to X number of sentences. I’ve been told before that 4 sentences is the max for a first email, but I think the content is so much more important than the length and a really short email definitely doesn’t feel like you put much effort into reaching out, which can reflect poorly on you.

Selena Soo
2 years 10 months ago

Hi Laura, that’s interesting! I’ve never heard that advice about keeping it to 4 sentences.

Dr. Samantha
2 years 10 months ago

What a thoughtful article. I typically don’t bother posting on blog posts that have a ton of comments, I’ll change that now. As in, now. Thank you!

Selena Soo
2 years 10 months ago

Thanks Samantha!

Khadija Hawkes
2 years 10 months ago

Selena, great article! I thrive on examples so it was great that you provided a ton. I know I can be wordy sometimes in emails, just because I want to make sure to provide a full background picture, but will definitely work on refining that. I’ve benefited from your advice before and will definitely implement what you’ve shared here as I launch my upcoming Lupus outreach project.

Thanks!

Kavita J Patel
2 years 10 months ago

Selena, this is an amazing post! I realized that I love it when people write me and tell me how what I wrote got them into action or helped them find love, so why wouldn’t I let a person I am following in on that! That is simply yet powerful. I will be taking on your challenge:) Thank you.

Selena Soo
2 years 10 months ago

Hi Kavita, yes. Oftentimes we think great things about someone, but we never tell them! What a missed opportunity to develop a relationship and let someone feel appreciated.

Jennifer Racioppi
2 years 10 months ago

Fantastic blog post. I am always curious how I can add value with my emails. Thanks for addressing this super important issues. Having this knowledge will give me more confidence to reach out to those I feel called to, and know how to do it in a way that is beneficial to them. Thanks again. Love this!

Selena Soo
2 years 10 months ago

Yes! And the email in and of itself should add value. Short, digestible, enjoyable to read, exciting.

Tara
2 years 10 months ago

Hi Selena: This post is perfect timing for me. I have all this credibility and product for teens (bodimojo.com) that significantly improved girls body image (published in a peer reviewed journal this month!) and I’m trying to get the word out to the general public, get some press, and find strategic partners. We’ve got an awesome story to tell! The biggest barrier seems just to muster the courage to ask in a way that is both strategic and authentic! This is a really helpful post.

Selena Soo
2 years 10 months ago

Hi Tara, yes! Important to be both strategic and authentic. Good luck!

Vee Davis
Vee Davis
2 years 10 months ago

Selena,

This is great information which is actually also applicable to people reaching out for sales, pr outreach, and digital marketing. I am printing this out and sharing it with my team. Thanks.

Selena Soo
2 years 10 months ago

Wonderful! Yes, it is applicable to so many areas of business. Thanks for sharing with your team Vee!

Quinn
2 years 10 months ago

This is so helpful! Being a shy person, I often struggle with this but your article really repositioned the way I look at reaching out to people/businesses I admire.

I appreciate the simple, actionable steps for how to get on someone’s radar simply by being supportive.

This is a fantastic resource for anyone, whether you are well established or just starting out. Thank you!

Selena Soo
2 years 10 months ago

Hi Quinn, I understand this as I can be quite shy too! But when you approach someone from a place of genuine passion and support, there is nothing to be shy about. You are just there to add value and help!

Rachel
2 years 10 months ago

Thank you for laying down a great blueprint on how to communicate to people. I will definitely fine tune my skills with your wisdom.

Selena Soo
2 years 10 months ago

Awww….thanks Rachel. You are one of the most connected people I know. That means a lot!

Kim
Kim
2 years 10 months ago

Selena, thank you so much for this great information. Having these specific examples gives me so much more clarity and confidence to reach out via email.

Selena Soo
2 years 10 months ago

Awesome Kim!

Martin Poldma
2 years 10 months ago

Hi Selena,

Thank you so much for sharing this information. This is exactly what I have been looking for, because I would like to develop real connections with people in my niche, and not just write spammy emails to them, asking for them to just share my stuff.

Selena Soo
2 years 10 months ago

Yes, it’s all about real relationships!

Malla Haridat
2 years 10 months ago
Selena, this is a “powerfully” wonderful post! Your specific tips on giving testimonials, commenting on blog posts and contributing post webinars are great. I personally love the examples that highlight how to do it well along with what will “bomb”. One thing that the reader might consider before taking the first step is to consider how their personal brand is in aligned with these guidelines. I coached many entrepreneurs who glean the highlights of great advice like this and use it only as a “one off” marketing tool. For example, Selena, your brand is all about creating long term meaningful… Read more »
Selena Soo
2 years 10 months ago

Exactly! This is most effective as a long-term approach to building relationships.

Meredith Geller
Meredith Geller
2 years 10 months ago

Selena ::
Amazing post !!
Thank you for offering your powerful yet simple + easily applied advice.
If you boil it down, it’s really all about the LOVE…that’s my major take-away.
I am going to post on FB so that more people can share in the Selena wisdom.

Selena Soo
2 years 10 months ago

Meredith, yes! It’s about being thoughtful and showing people how much you care.

Andrea Anderson
2 years 10 months ago
Selena, Great suggestions! I’ve had an internal feeling that connecting with and helping other well known experts is important for me to get my message out into the world. My message: That you CAN heal ADHD + autism. Thanks for laying out steps that show me how to get the ball rolling in this arena! I will be using your suggestion to ask a thoughtful question and then follow up twice with the expert, and actually, I’ll be connecting with you to do this. You were kind enough to provide me with some great ideas yesterday at Kristen Domingue’s biz… Read more »
Selena Soo
2 years 10 months ago

Hi Andrea, so happy I got to meet you at Kristen’s Mastermind retreat. You are doing such important, life-changing work.

Yes, definitely run the celebrity outreach ideas by me. Good luck with your amazing biz!

Julian
Julian
2 years 10 months ago
Hi Selena, I actually commented earlier a couple days ago, and have since read that four page guide you provided a link to. That was excellent! A question came to me in the time since then. I was put in touch with someone (a person more senior and experience and certainly closer to “expert” than I am for sure) by a friend, and this person actually emailed me first, offering to answer questions and what not…would you say that this situation requires applying the same principles you described in the post? I feel like they definitely apply here too, but… Read more »
Selena Soo
2 years 10 months ago

Hi Julian, so happy you read the guide! Yes, same principles apply in this situation. Very cool that the high-level person emailed you first!

Roberta
2 years 10 months ago

Good Morning Selena,
Thank you for providing a clean, clear article that highlighted the major points on email communication that will have a better chance to get noticed. You reminded me how important it is to make comments so people know I’ve read their content and found it valuable. So many don’t… I’m looking for those same comments and your words validated the act of recognizing others while you are building your own business.

Thank you! Roberta in Salem MA where we are approaching the best month of the year. Wishing you success and abundance.

Selena Soo
2 years 10 months ago

Hi Roberta, I’m so glad you enjoyed the article! Yes, I love how you recognized that you too are looking for the same acknowledgement and appreciation that the experts you admire are. Sometimes we think that high-level experts don’t have any needs, but they do. Like us, they want to grow their business, reach more people, and make an impact in people’s lives.

Heather Chauvin
2 years 10 months ago

Selena,
This is one of the most informative and useful blogs I have ever read. Thank you so much for sharing your brilliance.

I have printed this blog and will be referring back to it again and again.

Selena Soo
2 years 10 months ago

Thank you Heather! I’m so glad you enjoyed this!

Jana
Jana
2 years 10 months ago
Selena, THANK YOU for this awesome post. Congrats on hitting your 200 comment goal (saw it on Facebook)! Also, I’ve just shared your newsletter with several of my friends. A quick question: any best practices around providing value to folks inside a company (not your own)? I have informational interviews coming up with two pretty senior people (one of which I would not have been able to get without your most recent email on how to follow up if they don’t show!), one at a top consulting firm and another at a private equity firm. My plan is to ask… Read more »
Selena Soo
2 years 10 months ago

Hi Jana, thanks so much for your comment!

Yes, that is a great question. I would go beyond asking what is the biggest challenge in their job to what is the biggest challenge the company is facing. You can also ask what their priorities and goals are, and what they think are the biggest opportunities for their company.

Follow-up using Ramit’s closing the loop technique, which is extremely powerful. http://www.iwillteachyoutoberich.com/blog/ramits-definitive-guide-to-building-your-network-with-scripts/

I hope this helps!

Jen Brown
2 years 10 months ago

Fantastic post Selena, thank you!

I’ve used the attend a webinar –> ask a question –> follow up email strategy to great effect in the past. It really does help you stand out from the crowd and make a mark.

Thanks to for the incredibly helpful free guide. I’ve put time in my calendar to work on it first thing tomorrow morning (I’d do it now but I’m already late to dinner at my mum’s house!!)

All the best,
Jen

Selena Soo
2 years 9 months ago

Hi Jen, I can already tell that you’re a big action-taker. Love it!

And if you get a chance, let me know what you think of the free guide. A lot of my best stuff is in there, and if you implement some of it I know you’ll get amazing results!

Dana James
2 years 9 months ago

Thank you for sharing it Selena. The two email examples were incredibly helpful and enlightening. I’ll be applying your tips when I start reaching out to experts!

Selena Soo
2 years 9 months ago

Excellent! Thanks so much Dana.

Jana
Jana
2 years 9 months ago
Hey Selena, just wanted to follow up and say thanks for the suggestions on how to broaden my questions. It was very helpful in terms of “thinking big” in my conversation. I just had my info interview (over the phone) with one of the folks I mentioned, and the conversation was very neutral. He said I asked good questions (that built on themselves over the conversation), and the conversation flowed, but there wasn’t a distinct rapport to build off of. My sense is that I have nothing to lose by closing the loop — thanks for flagging it for me!
Selena Soo
2 years 9 months ago

Hi Jana, thanks for letting me know! We won’t always hit it off with everyone, but by closing the loop you’ll stand out as thoughtful and professional. Good luck!

Natalie Berthold
2 years 9 months ago

Wow! Thanks for all of the info, Selena!

Selena Soo
2 years 9 months ago

Thanks Natalie!

Sweta
2 years 9 months ago
I love the “how to” in this article. Experts always talk about the annoying emails they receive and that if one thing I of service they are more likely to notice. I had followed Lissa Rankin (healthcare revolutionist) for sometime and as a pharmacist who is on her way out of traditional healthcare to get people to play bigger and express their TRUE selves, I resonated with her story. I had the fortune of meeting her and wanted to share my story but I did not want to be “one of those annoying followers”. However when the 3rd person told… Read more »
Selena Soo
2 years 9 months ago

Hi Sweta, what a wonderful story! I’m so happy you reached out to Lissa. I’m sure it made her day. Thank you for sharing it with us as well. =)

Andreea
2 years 9 months ago

Thanks so much for this great, thoughtful article. I was about to reach out to two influential bloggers and now I know exactly what to say and how to approach them. I’ll keep you posted with the results!

Selena Soo
2 years 9 months ago

So glad to hear that Andreea!

Dwayne Golden Jr.
2 years 9 months ago

Man was just talking about great mentorship with a colleague of mine recently… thanks. I now have a plan of action.

Selena Soo
2 years 9 months ago

Nice!

terri cole
2 years 9 months ago

Selena & Ramit-
Thank you for an insightful and helpful post!
Selena is a wealth of knowledge that is seriously needed!
Required reading for all of my coaching clients!

Selena Soo
2 years 9 months ago

Aww…thanks Terri!

sarah
2 years 9 months ago
I thought I would jump in here because I was going to comment Terri’s blog and leave a comment for Selena but then I saw Terri’s comment and thought this would be the perfect place. I just listened to your interview on the living green summit Terri, and found your advice so great but so overlooked…lets just say a lot of things I can improve on. I actually already implemented your advice on just listening and being aware that your partner doesn’t work for you and to show gratitude towards them. Needless to say it was well received. And Selena… Read more »
Selena Soo
2 years 9 months ago

Sarah, thanks so much for reading my post on Terri’s blog (and this one as well)! I’m so glad my message resonated with you.

Jared Ardine
2 years 9 months ago
Ramit: I gotta say, your guest posts keep getting better and better. I’ve been reading IWTYTBR for quite some time and you constantly post free content that would cost premium prices anywhere else. So thanks. By the way I really wanted to comment on the coolest hookup post you did, but could not think of anything that came close to your hookup. Guess I will have to start reaching out to people in my network to try to top yours! Selena: This was a really great post and there is plenty of food for thought. All I need to do… Read more »
Selena Soo
2 years 9 months ago

Jared, thank you for reading! In my free guide I explain how to figure out the best experts for you to reach out to. http://www.s2-groupe.com/iwt

And I’m glad you enjoyed my crying at work piece. I poured my heart into it and it is one of my faves!

Uchendu
2 years 9 months ago

Selena, this is really amazing.

I’m at a time in my life when I really need this information. I love the way you made the wrong and right ways to do it completely clear.

Funny thing is I’ve been doing the wrong thing since.

Thanks a billion!

Uchendu

Selena Soo
2 years 9 months ago

Hi Uchendu, so glad you enjoyed it!

Caroline Limata
2 years 9 months ago
Selena, You go lady! This is amazing gift that you shared with the world. I am forwarding this right now to my Mom who is an Author! I worked in Publicity, Media & Entertainment and never thought to break down relationship building and what we do like you did. I love, love, love that you highlighted specific examples from real emails. When I traveled the world with Lindsay Lohan (in her prime, not her “recent days”), (: I met so so so many people and was so busy but welcomed when people offered to help me verses take from me.… Read more »
Selena Soo
2 years 9 months ago

Hi Caroline, thanks for sharing this with your mom! I’m so glad you found me through Nathalie. I adore her. =)

Best of luck using these techniques to get testimonials for your site!

Suzi
2 years 9 months ago

Selena,
I found this article so helpful! I really appreciate when experts work to put valuable information out there, and often forget that sending a note of appreciation can go a long way. As a web designer, I often ignore “PR” strategy stories because I feel like they don’t apply to me- I’m not going to be featured or interviewed since I’m so behind the scenes! But I love how your approach is about building community and sharing great information. Keep up the great work!
Suzi

Selena Soo
2 years 9 months ago

Thanks so much Suzi!

Jennifer
2 years 9 months ago
Great insights – particularly about keeping it clear and concise about the value you got + an easy yes/no call-to-action. I plan to use this framework to follow-up with a 2-part presentation tool webinar I attended yesterday and will attend tomorrow. Your post also helped me realize there IS value in commenting for my favorite bloggers like Ramit. I don’t always comment on experts’ blogs because I don’t want to say something nice but relatively meaningless like “cool post!” and waste their time – and this is important. But more importantly I learned that I should articulate how the blog… Read more »
Selena Soo
2 years 9 months ago

Hi Jennifer, that’s fantastic! Good luck with your follow-up!

v=onepage&q=jasonhopechristmasparty&f=false

Hi! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy
reading your articles. Can you suggest any other
blogs/websites/forums that go over the same topics? Thanks a lot!

Waqar Ahmed
1 year 18 days ago

Hi.
I have to enroll in this course. I have submitted my email as well. Please let me know when its going to be open.
Best regards,
Waqar

Mathew Connors
Mathew Connors
11 months 7 days ago

Hi Selena
I found this information fantastic, particularly the email breakdowns and the structure of an effective email. I have also been in Ramit’s ZTL and ZTLA programs and listened to some of your comments. Your an exceptionally inspirational person when you speak and your comments made in the ZTLA Events Recordings section where provided great insight into making connections and how to do so..
I will soon be making connections in my ZTL progress and will be sure to refer back to your fantastic ideas before I do.. 🙂

Julius
Julius
10 months 23 days ago

Hi Selena,

Awesome read. I am looking to gain ground in the entertainment industry as an actor, so finding mentors and developing relationships with VIP’s is are significant goals I have for the near future.

Your advice concerning being specific about how a VIP’s product or action has positively affected you was great. I feel like that proactive approach creates additional confidence for us (people looking to connect) which can translate to adding value in the eyes of VIP’s.

That was just my interpretation and I’ll definitely be incorporating that for my email correspondence moving forward.

Thanks for the suggestions.

Katherine B.
Katherine B.
10 months 17 days ago
Hi Selena! I have the great fortune to have stumbled on Ramit’s work (and yours by proxy) just as I’m in the middle of creating my dream career. It’s so refreshing and exciting to be ready and able to learn from the experts instead of just wishing I could be like them! I look forward to being in a position to afford the paid content here (this will come when I’m finished with my Masters degree) but I feel like I’m already setting myself up for success by carefully going through these older blog posts, learning the basics and deciding… Read more »
Jim H
Jim H
10 months 1 day ago

Hi Selena,

This was an excellent post. I’m still in the immersion phase with my product idea (and member of ZTLA), but have already started to compile a list of bloggers/experts that I want to reach out to. Even though Ramit counsels to start with the “b-list” bloggers, I’m going to take your advice to reach out to 10-20 “A-listers” and start contributing value to them, so that when it comes time to ask for that guest post, I will have already “primed the pump”.

Thanks again for a wonderful, eye-opening post.

Jim H

Amanda
9 months 23 days ago

Hi Selena!

I implemented your advice on reaching out and being of service to the influencers in my circle and it makes SO much sense the way you broke it down.

And of course, I had to immediately implement it. And it worked like gangbusters. I now have two incredibly gifted entrepreneurs that are looking to share my launch with their list.

I just wanted to thank you for your openness and giving me great information to help me move forward in a hugely effective, non-slimeball way! You rock!

Coach Mannheim
5 months 19 days ago

Ten years ago I was fortunate enough to be heavily involved in the implementation of a company wide coaching programme.See more at:Coach Mannheim

Matt McGuckin
5 months 3 days ago
Selena, Not in my nature to comment on something like this, but, you suggested at the end of the piece to comment and I believe in action! I am in the process of reaching out to mentors, affiliates, etc. I sent an email this week ASKING for things. Next email I send will be implementing your generosity and gratitude strategy. You made me realize that I can GIVE to these mentors. The long-lasting relationship will always be more valuable than the quick sale! Thanks for the insight! P.S. A big thanks to Ramit! I was referred to this page from… Read more »
rooster home decor
4 months 27 days ago

Outstanding post however I was wondering if you could write
a litte more on this topic? I’d be very grateful if you could elaborate a little bit more.

Kudos!

Unknownimus
Unknownimus
4 months 24 days ago

Thank you for the infor Selena, will sure come in handy as am still a novice and building online business knowhow….Its people like you that keep the fire burning. Bless you.

tanya patxot
3 months 28 days ago
Great points made in this article. I used these strategies in january 2016 and in a short 30 days I was able to get a scholarship to BTBY from Kimra Luna a multi million dollar branding bombshell. I had pur intentions I serious didn’t think that would happen. I gave value in her group, attended all her webinars, asked questions and followed up in the group. All just to stay in a good place and get engaged. My business as a business strategist/clarity coach has transformed and I have tapped into a potential that had not been seen before. THE… Read more »
shwetaoberoi
2 months 10 days ago

My fantasies are so naughty as it is going to be a play wood for you, I am a toy for you so you can use me through the way you want. Yes you need me because you are my desire

Danielle Thompson
2 months 8 days ago

Hi Selena and Ramit!
Great article, I love how we can feel the friendship and respect between the two of you, it’s magical when your mentors become friends! Maybe you two should guest speak at business universities? More college aged kids need to hear this information too, it’s important especially to newbies.. I was in a business leadership club and was thankful to learn these skills early on. It’s like going to eat and never paying or thanking the waitress… just wrong!

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1 month 24 days ago
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Siddharth Bharati
1 month 13 days ago

Hi Selena,

Very insightful content. Loved the given in depth examples of What not to do like “J” and Replied by Ramit to Jacob.

A lot to learn from this, will try to keep these point in my future emails for sure.

Thank you.

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