Get my 5-day email funnel that generated $400,000 from a single launch

Want an email sales funnel that's already proven to work? Get the entire word-for-word email funnel that generated $400,000 from a single launch and apply it to your own business.

Yes! Send me the funnel now
Start Here: “The Ultimate Guide to Habits”

How I learned to believe in myself

30 Comments- Get free updates of new posts here

80 16

A few weeks ago, I asked you to send me your toughest, most burning questions. I got thousands of responses, and I’ll be answering as many as I can in the upcoming months.

Here was one of the most surprising ones I got: People wanted to know how to start believing in themselves. For example:

“What was the first thing you changed, when you decide to take ahold of your life and implement those changes.” – Alan Y.

“How did you actually make the changes in your life? You knew what needed to change etc but how did you NOT become the all talk no action guy?” – Mary K.

“How did you learn to believe in yourself?” – Laura H.

This is such a popular question — and so central to becoming a top performer — that I wanted to devote an entire post to it. After all, if you don’t believe in yourself, none of the tactics, techniques, frameworks, and strategies I share will mean anything.

I know how rare it is to have someone looking out for you and sharing the insights they learned along the way. I’ve had my own mentors and advisors along the way, and it’s my treat to return the favor to you.

So, today…

4 ways I started believing in myself

How I learned to believe in myself: 4 tips from entrepreneur Ramit Sethi

1. Brutally small steps with a long-term perspective

I have friends who expect their apartment to look like an interior decorator showcase…at 24! Are you shitting me? Your parents took 30 years to buy those 3 spatulas.

We all want to be the best-dressed…lift the most weights…make the most money…get the hottest girl/guy. But what we forget is those are the RESULTS of time and consistent process (and a little luck).

Like you, I’m impatient with myself. I want the end results — the six-pack, the accolades, the things to brag about.

But I was inspired by people like Jeff Bezos and John Bogle, who have decades-long perspectives. (Read some of my favorite Jeff Bezos articles.)

But I see people paralyzed by the end result. Instead, I forced myself to start off small and stay consistent. For example, I know a guy who constantly lectures me on health stuff he reads online like ketosis, Paleo, intermittent fasting. Yet he’s still overweight! I would rather be the guy known for putting in small steps — working out 3x/week — than for having an encyclopedic knowledge of health.

Put another way, it’s easy to dream about running 3x/week or making $500,000/year of passive income. Losers will dream about those, but take no action. (In fact, they’ll actively resist doing anything by using code words like, “Ugh, I don’t want to freelance. That’s trading time for money.”) When I hear this, I feel one of my favorite emotions: pity.

Better to start running once/week and earn $1,000/month on the side.

2. Overprepare like you cannot even imagine

Most people have no idea what it takes to compete at the highest levels. They think spending 20 minutes Googling around will suffice. And in fact, many people have never met a truly world-class performer, so they have no idea what real preparation looks like.

You remember my skinny friend who emailed me asking for advice on how to gain weight? He said, “I already eat 2100 calories/day” and I spit out my drink. As a skinny dude who intentionally gained 40lbs in the last few years, I eat that for breakfast.My buddy did not know the game being played around him (i.e., that to gain weight, he would have to eat more than 2x that).

Similarly, I teach my Dream Job and Earn1K students how to overprepare for meetings like nobody else. By the time they walk in to a room, 80% of the work is done — they know every aspect of the person they’ll be meeting with, including their history, who their mutual friends are, etc. (I used this in a meeting just last week: I said, “Oh, by the way, we have a few friends in common. Her eyes lit up. “Really, who?” And once I told her, the meeting took a sharp turn for the better.)

Some examples of how I overprepare:

  • When my parents told me I needed scholarships to pay for college, I created a system to apply to 65-70 scholarships. I also videotaped myself to discover a crippling error I was making, which finally let me crack the code of interviewing and get enough scholarships to pay my way through Stanford undergrad and grad school
  • For one of my sales page, I spent over 4 months writing it. I also hired an outside consultant for $13,000 to give me feedback. It has earned millions of dollars.
  • I spent 15+ hours reading my old textbooks and notes to prepare for a webcast I did with BJ Fogg, one of my mentors. I gave it away free to IWT readers because I wanted you to have access to this.

Exhausted? Good. Nobody said this would be easy.

“But Ramit,” you might say, “don’t #1 and #2 conflict? How are you supposed to overprepare but also think small??” Yes, I realize #1 and #2 conflict. No, I do not care. Top performers will figure out the balance between overpreparation and taking action.

3. Handle naysayers

A lot of people told me IWT was stupid, the name was stupid, and why should anyone listen to me? Honestly, it hurt, especially when I was starting out and didn’t have a lot of confidence. And I tried every horrible tactic. I argued with them. I ignored them. I challenged them. All stupid.

The best technique was co-opting their criticism by saying, “You know what, you might be right! I have no idea if this is going to work. But I figure I have to give it a shot, right? If you were me, what would you do?”

The deeper part of this was truly mastering my own personal psychology to know how to push through the tough parts. Any top performer, especially athletes, will tell you that after a certain point, it’s not just technical skills — at a certain level, everyone has those. It’s the psychology that differentiates someone operating at 99% from someone at 99.9%.

If you’re curious, I’ve written more about dealing with critics.

4. Be mindful of who you surround yourself with

A few years ago, I noticed a lot of B players who plateaued at a certain level (I’m not going to say which field). I got fascinated with this — some of them were truly amazing at what they did, so why did they get stuck? — and I started studying them. And I found one of the biggest factors in getting stuck was who they hung out with.

The B players were hanging out with other B players who were satisfied making $X, or having the impact of Y. They hung out with the B players because they had a lot in common with them, they were friends, and it was comfortable.

And that’s fine! If you’re comfortable doing $X or having the impact of Y, great! But a lot of these people were privately frustrated since they couldn’t grow.

When I pointed out that doing yet another “blog roundup” on a blog with 2,000 readers would be pointless, they stared at me, blinking. They had the ambitions, but did not know how to truly leverage the power of relationships to grow. (Note that I’m not saying “how to make fake friends to make more money.”)

The truth is, the best people in your industry know things you do not. They can open doors you cannot. And they’ve mastered not only tactics, but psychological insights that you have not. It would be easy to hang out with the same old people for the rest of your life. Or you could challenge yourself, become valuable and helpful to people more experienced than you, and soak up everything they have to offer.

This single lesson alone is responsible for my business growing massively over the last few years.

*     *     *

Anyway, those are just some thoughts…

As I said, I’m in the position of having gone through many of these things in the last few years, and it’s my privilege to be able to share what I learned — my biggest mistakes and my biggest insights — with you. This is EXACTLY what IWT is about: living a Rich Life, whether through your finances, your career, your social skills, personal relationships, or even health and fitness and travel.

P.S. If you’re curious and want to get more thoughts like this, you can sign up for my free newsletter.

Join my FREE email list

80 16

Related Articles

Best travel credit cards from a man who’s traveled to 193 countries

Are you finally ready to book your dream vacation BUT… you want to make sure you get all the rewards ...

Read More

The psychology of breakfast

I got a few emails from people who said, “Dude Ramit, I signed up to learn about business. Can you ...

Read More


80 16
  1. The B players stuff is just what was in my mind for the last 3 months.

    Sometimes I think that I will read another blah-blah post here, but you rule 🙂

  2. I liked the idea of overpreparing and I get what you mean. A lot of the work I put into certain things raise people’s eyebrows then they wonder how I get results in the things I do.

    I also make it a point to be mindful of who I surround myself with. I can definitely pinpoint the choices I could’ve made in my darkest hours and it was all because of the people I surrounded myself with. Now, I surround myself with “door openers” and I can feel the impact it has on me.

  3. I’m glad you posted this! I really needed to read it. The last part really hit home; my mom always taught me the importance of watching the company that you keep.

    Sometimes I wonder if the various company I have kept over the years has hindered me greatly…..

    Something to think about.

  4. Irony is often finding people who can open doors for you is relatively easy. I wanted to improve my research and analytic skills. Had a professor at Columbia who wrote a book about researching ticket prices for MLB teams.

    Simply wrote him and asked him the best place to start, he gave me a wealth of information.

  5. Another meaty post, Ramit. Thank you for pointing out the fallacy in most people’s thinking: self-confidence doesn’t come in one fell swoop, when you achieve the big goal; it grows little by little with each small win in moving toward the goal.

    Also, maybe you were being facetious (?!), but I actually don’t see a conflict between #1 and #2: the kind of preparation you’re talking about IS taking action towards the goal, rather than just gathering information and doing nothing with it, a la your overweight friend.

  6. As usual, Ramit gives concrete actions to take and great examples of how these actions helped him. Advice of an unspecific nature doesn’t work for me. For instance, I thought I needed to learn how to deal with failure after several job losses. This post showed me that my lack of confidence because of the job losses is what’s keeping me stuck. And it shows me what to do about it. I encourage anyone who hasn’t signed up for the newsletter to do so. It could change your life! I am closer today to taking the next step than I’ve been in the past 10 years. Thank you, Ramit!

  7. Great tips.

    I definitely think it is vital to surround yourself with people who encourage your dreams and who aren’t naysayers.

    And now to be a naysayer…

    “For one of my sales page, I spent over 4 months writing it. I also hired an outside consultant for $13,000 to give me feedback. It has earned millions of dollars.”

    What sales page was that?

    4 months seems a little excessive. Glad it worked out, but let’s face it, it could just as easily have bombed and that would have been 4 months down the pan.

    Not sure that is over-preparation really. More like not wanting to pull the trigger…

    Was it like 300 pages long?

    • It’s about 50 pages long. (The total marketing package is probably around 200 pages long.) And I agree, it would have sucked if the page bombed. Then again, that’s why the very best copywriters do months — or years — of research before ever sitting down to write a long-copy sales page.

  8. As usual, Ramit, you are right on. Points 1 and 2 are the ones I focus on the most. There is no such thing as an overnight sensation.

    My favorite quote is from Thomas Edison and hangs above my desk at home and at work: “Opportunity is missed by most people because it is dressed in overalls and looks like work.”

  9. Hey Ramit,

    I have found that it always start with how you think. When I don’t believe in myself, it’s because I focus on the gap between where I am and where I want to go.

    If you spend your time focusing on how far away you are from your destination, then…
    1. You will get discouraged.
    2. You will have spent your time obsessing about where you are instead of spending your time taking action…

    Yup, thinking too much about how far away you are from your goal is actually a distraction…a very good one.

    And who is going to advance more? Someone who does not worry too much about the future and just takes action, or someone who mostly worries about the future and then takes action with what energy is left?

    And then there is the self-fulfilling prophecy. You believe in yourself a lot -> You take massive action because you believe it’s going to work! -> Massive action brings good results -> Voila, you knew this would work!

    But, when you don’t believe in yourself -> You hardly take any action because it’s not going to work anyway -> You get mediocre results -> Aha, you knew this stuff didn’t work!

    As Henry Ford said:

    “Whether you think you can, or you think you can’t–you’re right.”

  10. The ‘B player’ stuff hits home right now.

    In my field I have years of experience, but am still considered entry level. Now, I’, looking to make the move into management, and have started interviewing, etc.

    I always hang out with managers, and directors when I can; and I manage to get along great with them on a personal level. They all know I do great work, but my problem is getting them to see me as more than just ‘that friendly guy, who does great work’.

    Any advice on how to get them to change perspectives?