How come articles like this are so boring?
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How to Avoid Investing Mistakes. Everything on this web page by Fidelity is correct and important. And yet, every day I see hundreds of pages like this by Schwab, Fidelity, ETrade, Vanguard, and every other financial company–pages that make me yawn and want to ignore my personal finances. Why don’t they resonate with us? And why don’t companies pick up on this?
Personal branding is one of those buzz phrases like “clarifying your vision” and “aligning your mission.” They sound nice, but ...Read More