How Andrew went from $0 to $1,500 a month in side income in 2 weeks

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A couple of years ago, I was on a call with students and I mentioned that I didn’t cook.

The next day, I got an email from one of my students, Andrew, who’d been listening in on the call.

Ramit,

If you want to learn how to cook I can absolutely help you excel. Give me ninety minutes and you will learn how to (and) make 3 dishes from prep to plate. In 3 weeks I’m convinced I can teach you how to cook an app, entree and dessert for 2 with minimal day-of effort and maximum night-of “effect”.

This month I’ll buy the ingredients and if by Christmas you like your new skill set we can talk about setting something up for 2010.

I’ll send you 3 lesson ideas by Thursday.

Let me know if you are available Friday at 6PM to have a brief conversation about your reaction to the lesson plans.

-Andrew

It’s a great email. Unfortunately, I don’t care about learning how to cook. I just want it done for me.

I don’t mean to sound flip. But this is an important and subtle point. When you’re trying to help someone — or even earn their business — sometimes, they often don’t want to understand how or why something works. They just want it done.

Do you think an executive wants to see how you, the analyst, used a regression analysis to perform your math? No, they just want the conclusions (with an appendix in the back).

Do you think a patient wants to know the intricacies of how you’re performing cardiothoracic surgery? No, they just want to live so they can throw a baseball around with their grandchildren.

And does a small-business owner want to know how Hootsuite and Facebook pages and Twitter all interact together? No, she just wants more customers. (In which case she is probably wasting her money on social media.)

In fact, in Earn1K, I have an entire series on the DIFT Technique — Do It For Them.

Don’t walk in and talk about what you CAN do. Do it for them. This is one of the ways my students earn side incomes like this. For example, Andrew — from the example above — went from $0 to $1,500 a month in 2 weeks. He made $18,000 in side income in a year.

How hard would Andrew have had to worked to cut $1,500 a month out of his spending? What would your lifestyle look like if you cut $18,000 in spending?

You can apply this principle to earning more, getting a raise, or even meeting VIPs.

I’ve put together a detailed case study on how Andrew accomplished this. It includes:

  • A detailed 24+ minute audio case study with Andrew — how he choreographed a highly detailed and sophisticated execution that converted a customer’s problem into recurring revenue
  • A video of the food he delivered to me (including subtle details he used to convey value).
  • The actual emails between us — including the rapid prototyping to develop before & after versions of his marketing material
  • Actionable exercises to help you apply these lessons to your own life today

To get access to all of this material — free — sign up below to get immediate access to the whole study. I believe that this free material rivals anyone else’s paid material out there, and I invite you to put it to the test.

By the way, if you wonder why I ask you to enter your email address to get this (instead of just posting this here), I want to take a second to explain why. I did so earlier, but it bears repeating: I give away 98% of my material, but in exchange, I ask that you take action. Sometimes that might mean leaving a comment. Other times, joining my free newsletter. Or in the rare cases of one of my courses, I might ask a small group to buy.

What’s interesting is that I’ve found requiring these actions actually improves the value of what I’m giving away. The people who take the time to comment or join understand the value and take disproportionate action compared to random web surfers. I can actually quantify this. But more importantly, I believe in giving away the best material anywhere online — but I also believe in you taking action to get it and implement it.

So, enter your information below for access to over an hour of material that has helped thousands of my students earn more on the side. Free, for you…if you take action.

Sign up below to get the audio case study, video, actual emails, exercises, and case study notes.

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18 Comments

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  1. Thanks a lot for sharing this story, but the audio and video in the pdf aren’t working for me. Any chance this is a bug in the pdf? I look forward to checking it all out.

    • Looking into this now…sorry about the inconvenience. I’ll update this comment as soon as I know something.

    • Still couldn’t get the pdf to work, but the content showed up on the website so I was able to get it there. Thanks again!

  2. PDF worked fine for me. Thanks for the amazing free material once again.

  3. Hey Ramit, I read your twitter links on my android phone browser and can never sign in (code doesn’t execute) to see the content attached so I have to wait until I’m by my computer to listen/read. If you want me to help you fix that I would do it without charge as I want it to work for all of us android users out here.

  4. Awesome post, thanks for the great free material once again. You’re incredibly helpful with money and I hope you continued success. I’m trying myself to earn more income through a side job (this economy is terrible) and the extra money has been a real savior. I look forward to reading your future posts!

  5. Yeah man bring it on!

  6. That’s also a key lesson for employees to learn. If you’re an employee reporting to me, I don’t need to know the details of how something got done (unless I ask for them), I just need to know that you did it and what the results were.

  7. Nice sharing, it is a very interesting post. For me all post related to the money is quite important so i went through it and loved it. But problem is the video is not working.

  8. Excellent information so far

  9. You are so right about people “wanting it done for them”. This is my ongoing frustration with technical or mechanically-oriented people. They always want to tell me HOW things work and frankly, my dear, I don’t give a damn…………………just MAKE it work and provide me with the result I want. Key point here, Ramit.

  10. Great insight with an original concept

  11. Where is the link for the video and audio on the website? It didn’t work for me in the pdf either.

  12. Sounds good to me!

  13. Im very interested.. glad i found yout site again

  14. I have many, many creditors I owe due to an illness from a few years ago. I have contacted all of them but can not get them to negotiate the debt down..I am on disability and do not earn much. I paid a few off and rather than it coming off my report it actually shows a “potentionally negative” on there. I have disputed them but they still remain. Any advise is much appreciated.

  15. I look forward to implementing your ideas and techniques into my life.

  16. I really want to listen to that audio. Its amazing how some people manage to get their income so quick.