Case studies: Getting paid to hustle
February 03rd, 2011 - 62 Comments
I’m sure you’re tired of hearing me talk this month, so today I want to turn it over to 3 of my students.
Watch how they hustled — and got paid for it.
1) Ben D.: Marketing/business development
“I approached the owner of a restaurant/pub that I frequent. I simply walked in and asked to speak to the owner. I talked to him for a few minutes, put together a quote, and got a $90 check (after material costs) for about 1.5 hours of work after our conversation. Amazingly simple process – I was sort of stunned afterward thinking, ‘Did that really just happen?’”
2) Daniel C.: Advanced sailing instructor
Daniel started teaching advanced sailing instruction and he wasn’t sure how to get leads for his business.
Over the past month he used Earn1K scripts to pitch the most prestigious yacht brokerage in his area. He struck a deal with them to co-host classes with him — taking all the risk. Not only that, they’re paying him for the classes! In exchange, he’s getting access to their customer base.
He now has more leads than he can handle.
3) João G.: Web developer
“My first client was a friend of mine that is a Director on a big company that needed to develop a website using Drupal. I sent a proposal to develop the website, but the company decided to do it with a Canadian firm (much bigger then I). When I didn’t got the job I wasn’t upset. Actually I helped my friend to ask the right questions and I kept checking how I could help him. When the site was done he called me and hired me as a retainer to maintain the site. This contract was small, but this led me do other projects that I could charge 14K+ and I could also met other Drupal developers that hired me to do more jobs!”
What do you notice about these examples?
1. They’re all hustling…and getting paid to do it
2. Each of them are Earn1k students
Now that you’ve learned some of the fundamentals of hustling — like focusing on disproportionate results, negotiating, and building your own network — you can apply them to earning money on the side.
It’s not just theoretical. Those examples above are just a few of hundreds of people now earning money on the side. They invested in themselves, took action, and now are continuing to hustle — but earning thousands on the side each month.
This is precisely what I teach in my Earn1k course on earning money on the side. After this free 30-day hustling course completes tomorrow, I’m giving away an additional week of free, never-before-released case studies, examples, and even a live webcast on earning money on the side.
But to get it, you have to be on the Earn1k Insider’s List.
I hope you sign up before I close it down.
TODAY: To do
This week’s challenge was to convince a friend to save $500 using my material. This is a test rife with psychological implications and ramifications, since (1) money is taboo, (2) your friends — and most people — are skeptical of anything relating to money, and (3) most people find applied persuasion very difficult.
Because the challenge is so difficult, I offered airfare to SXSW and 3 tickets to a sold-out party — or 30 minutes of strategy discussion with me.
Unfortunately, all of the results this week sucked. Sorry, but nobody wins.
It’s incredibly difficult to change behavior, so I expected this challenge to be harder than before. Indeed, some of the responses showed promise, like this one:
“Told another friend that I was helping this friend save a few hundred. Lesson that I learned? A few hundred is too vague and/or too little. Next time I’m going to test two responses: $500 and $1000 to see if they bite”
Very good insight on future testing. But ultimately, I care about results. And none stood out for pure hustle and notable outcomes.
FORTUNATELY, I’m offering a second chance at the prize.
Here’s how: Leave a comment here by Friday at 12pm PST describing the results you got with this 30-day hustling course. Not your friends — just your own results this month reading IWT.
(Hint: Winners will use SPECIFIC numbers and measures to describe the results they got, not just “I feel confident now!”) Tell me what you tried. Tell me what worked and what failed. Tell me why you weren’t doing it before, what clicked to change your behavior, and what you’re doing next.
If you win, you’ll be able to choose between…
1) Airfare for the SXSW conference on March 11-20 in Austin TX from wherever you are in the continental United States. You’ll also get 3 tickets to Andrew Warner (of Mixergy fame)’s sold-out SXSW party with awesome people. That’s 1 for you, and 2 for anyone you want to take (to provide value FIRST).
2) A 30-minute conference call with me and 3 of your friends to talk about whatever topics interest you the most, like the psychology of persuasion, negotiation, time management, etc.
Leave a comment below by Friday, 2/4 at 12pm Pacific with your results from this month. Looking forward to choosing a winner.
By the way, I just released a new case study: “From $0 to $1,500/month of side income in 2 weeks.” Sign up above to get it. Only available for the next 24 hours.
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