Every time a provocative article about personal finance comes out (like this recent one about 401(k)s), dozens of people forward it to me, complaining, “Ugh, if only we had better education.” Kind of like how everyone looks at me, expectantly, whenever I’m in a club and bhangra music comes on. Get a life.
Doesn’t it seem like people throw “education” around as the solution to every problem in personal finance? Oh, if we could just get young people better educated. How? Who’ll do it? Why hasn’t it been done for 50 years? Oh, those are just details.
This has been driving me nuts for a long time, and I’ve been spending the last few years thinking about better ways to change people’s attitudes and behaviors (here are some of my results). I’ve recently ranted on how personal finance is not about willpower, and how we love to demonize fat and poor people for not trying hard enough.
So when it comes to education, I start rolling my eyes when people suggest education is the magic bullet. Let’s get real, please. As heretical as it is to say in our society, “education” is not the panacea for personal finance. That’s a simplistic throw-away answer that does nothing to address real solutions.
People have been saying that for 50 years and it hasn’t worked for many, many reasons. “Wishing” there was more education doesn’t accomplish anything except making us feel better about ourselves for feeling bad about our society.
Here are a few ideas I’ll argue:
In fact, even I don’t care about financial literacy. Did you know that the back cover of my book says, “6 weeks to financial literacy” — copy I accidentally glossed over when we developed the design — and when I noticed it after launch, I immediately had it changed for the next reprint?
And by the way, when we say that people in America are financially illiterate, what do we mean? Let’s take a look at a sample quiz:
1. Suppose you had $100 in a savings account and the interest rate was 2 percent per year. After 5 years, how much do you think you would have in the account if you left the money to grow?
a. More than $102
b. Exactly $102
c. Less than $102
d. Do not know
2. Imagine that the interest rate on your savings account was 1 percent per year and inflation was 2 percent per year. After 1 year, would you be able to buy more than, exactly the same as, or less than today with the money in this account?
a. More than today
b. Exactly the same as today
c. Less than today
d. Do not know
3. Do you think that the following statement is true or false? “Buying a single company stock usually provides a safer return than a stock mutual fund.”
c. Do not know
[F]ewer than one-third of young adults possess basic knowledge of interest rates, inflation, and risk diversification.
Ok, so people suck at personal finance. They don’t know what they’re doing, they get into all kinds of debt, pick incorrect investments and asset allocations, and then blame everybody else for their problems.
We should make powerful defaults that do the right thing, because most people will never change their defaults. This is also known as “libertarian paternalism.” For example, automatic enrollment has produced astonishing results to encourage people to contribute to their 401(k)s. Isn’t that better than no default at all?
Whenever our own judgment has proven time and time again to be incorrect (see investor psychology), we should have products that make up for own fallibility. This is the same reason I have a GPS device in my car: because no matter how hard I try, no matter how much willpower I use, no matter how important it is…I still get lost.
We should segment people who are willing to invest time and resources for bigger wins, and reward them. Most people take what’s given to them and never proactively seek out a personal finance book or the huge amount of free, great information online. (That’s because we don’t want information, we want solutions.) But if you do — if you’re willing to pay for value — there should be tools that help you get far ahead of others who accept vanilla defaults.
We should unite the disparate behavioral elements to improve us in a holistic way. Think about career, negotiation, entrepreneurship, health and fitness. If you can use techniques to master one, you can use similar techniques to master all of these.
I’m going to start suggesting possible solutions over time, some of which will be controversial. For example, my blog works for a very self-selected group of internet nerds who read a lot of blogs. You guys are not typical — you are an elite, niche audience. I love that, but this is just one piece of the puzzle.
Bottom line: Don’t think that the magical idea of “education” will solve all personal-finance problems. Yes, education is important — both the quality of education and the quantity — but more important is changing the surrounding systems: better investment products for customers, understanding how our community affects our health and money, offering tailored options for different people (e.g., poor immigrant family of 5 vs. upper-middle-class of 3) and using automation and technology whenever our own judgment proves consistently faulty.
I’ll dig into these more over time.