Dear Ramit, can I express interest in your class but do nothing?
An email I got:
I was referred to you by [NAME OF FRIEND]. I checked out your website and would like to learn something from you in the class. However, my friends are not interested in investments, they think that it is gambling so I don’t know how I can manage to get 10 people to be at a location at a specific time. But I really want to see what I will gain from the class.
I get these emails a lot.
I can already guarantee that she won’t take the class. The emails of people who are really interested read much differently.
This has happened before, many times. (That’s why I started the blog.)
I cut down on lame requests like this by creating a few more barriers for the 1-hour class. This weeds out some of the fakers like this.
It’s so funny because even if I gave the class and charged her $500, it would be worth it. She could break even on that money in less than 6 months, and the REST OF HER LIFE would be gravy. But people don’t think of certain things as investments…they just think “Oh my god, that’s expensive!”
Despite her friends that think investing is gambling (!), it’s really cool that she’s taking the initiative to learn. But taking initiative isn’t the same as following through.
After responding to her email, I waited 2 weeks before posting this. Still no response.
I send millions of emails a month. I also publish blog posts. Why do people read them? Today, a counterintuitive ...Read More