How to ask for a testimonial that sells your product for you

What does everyone do before buying something they’ve never tried? Check for reviews and testimonials, of course. That book looks pretty good If you have your own business, you want to collect testimonials like your business depends on it. Because it does. There’s nothing like having someone else sell your services for you. Testimonials give you instant credibility ...

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When it’s time to walk away

How come nobody teaches us about failure? How come there’s no class on knowing when to walk away? How many sad little teens would benefit from knowing they're in a bad relationship...and recognizing the signs that they should walk away? Or what if you’re at a bad job...or you started the wrong business? Knowing how to ...

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A behind the scenes look at the tools we use to grow our business

If you follow along with my work, you've probably heard me mention the mysterious things that go on behind the scenes at IWT. Often, people ask about these things, especially about the tools we use to power our business. For example... “What systems do you use to create high-quality content?” “How do you improve your conversion rates & sales results?” “...

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“No-meeting Wednesdays”

SPECIAL NOTE to anyone who runs a 6- or 7-figure business: If you’re looking to grow your business, I’m hosting a closed-door session on advanced growth strategies. Apply here. *  *  * On Monday, I wrote about what happened when my business grew faster than I thought possible. Now, let’s take a closer look at one of the tactics I ...

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My Free Insider's Kit will show you how to earn more money

Too successful, so they kicked her out

Look at this horrifying story: “I got kicked out of my mom fitness group for losing too much weight.” Yep, it’s exactly what you think. This woman joined a “plus size and active/fitness moms" group with about 10 other members. She started to lose weight -- first 50lbs, then 50 more pounds. Guess what happened? They kicked her ...

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The companies that know us better than we know ourselves

Well, well, well. We have a bunch of farmers’-market geniuses reading IWT, I see. On Monday, I told you how I tried to bargain over a $10 t-shirt. A bunch of you wrote answers on why the guy didn’t take my lowball offer of $8. And -- you nailed it! The t-shirt guy knew he didn’t have ...