Examples from the field: How to stand out

In the last 12 months, I’ve turned down around $200,000 of business from people I didn’t feel were right for my programs. I’ve also doubled the guarantee period of my Earn1k program for no good reason. I just thought it was the right thing to do. And I’ve made some decisions about the upcoming launch ...

My interview with a pickup artist

About 18 months ago, I was in a strategy meeting with my publisher. There were about 7 people around the table -- all women. (Most of publishing is women.) We were discussing which markets to promote my book to, and we’d discussed all the obvious ones: Men 24-35, women, moms, parents, etc. Then I spoke up. “I want to ...

The $22 Million-Dollar Man

In this week’s challenge of my 30-day hustling course, I asked you to negotiate one thing before Wednesday night.  We got some interesting results... ...because hardly anyone even tried it! Compare that to week 1, I asked you to identify one positive script and automate it into your life. I got over 300 terrific comments. Why? Because it’s ...

The master of persuasion: Interview with BJ Fogg

How do you use persuasion to change others’ behavior -- or your own? 2 days ago, I held a live Q&A with my mentor, Stanford psychologist BJ Fogg. He’s the father of the field of Captology -- Computers As Persuasive Technologies -- and he taught me most of what I learned in psychology and persuasion early on. ...

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Case studies: The psychology of penetrating their mind

This week we’ve been focusing on the psychology of hustling, or how to unconventionally achieve disproportionate results. You’ve read: How to test responses at bars, which includes rich examples of testing in bars, streetside markets, and dozens of other areas 5 fascinating experiments from the world of psychology and persuasion, where I showed you how little behavioral control ...

5 fascinating experiments from the world of psychology and persuasion

Much of what you know about human behavior and persuasion is wrong. You believe you're in control of your own behavior. Yet a skilled persuader could persuade you to not only positive goals -- like donating to charity -- but also unthinkably negative acts, including stealing, lying, and even killing. You believe you know what you're attracted to. For most ...