Pricing strategy: How do IWT courses compete against “free”?

I LOVE reading strategy books. A lot of people think business strategy is about boring business frameworks and pedantic cost-benefit analyses. FALSE! You’ll find some of the most eye-popping drama and insane stories when you study why companies do what they do. For example, strategy gives you a front-row seat to war stories about Amazon’s Jeff Bezos, why ...

Sex vs. salary: Which would you rather talk about?

My friend, a perpetual Manhattan bachelor, just got into a relationship with a sweet girl. So naturally, we invited them out and asked EXTREMELY uncomfortable questions, primarily for my amusement. “How’d you make the first move? No, no, slow down...literally, tell us every word. Show us your text messages too, please.” “How do you talk dirty in bed? ...

5 unconventional truths about money

Imagine you spent years getting really good at something -- maybe weightlifting, or ice skating, or personal styling, whatever. Then you went back and read the “introductory” articles about how to succeed. You would want to grow arms like Gumby, reach through the computer screen, and strangle the writer. And that is exactly what I find myself wanting to do. ...

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Look what happens when you try to help the wrong people

I got a great email from an IWT reader that made me smile. I smiled because I sensed his inevitable doom, but I wanted to try to gently guide him away from making a mistake. In the past, I’ve written about how I don’t try to help everyone. It’s uncomfortable to admit, but some people just can’...

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Building Business Mastery as an Artist — with Chase Jarvis

A couple years ago, I did a 90-minute interview with Chase Jarvis, one of the world’s best artists and photographers. It’s free and it contains some of my best, most hard-hitting material on psychology, persuasion, and marketing, so I hope you check it out sometime. I intentionally did this video for free because, while I keep most of ...

How to destroy psychological traps forever (plus a free gift)

We’re going to talk about psychological traps today, including a new free ebook I created for you. But first, I want to talk about how one of my favorite things to do is trap unsuspecting weirdos who email me angry things. I know the typical advice is “ignore those commenters,” but frankly, I love verbally crushing them. These bagel-munching ...

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