5 unconventional truths about money

April 11th, 2014

Imagine you spent years getting really good at something -- maybe weightlifting, or ice skating, or personal styling, whatever. Then you went back and read the “introductory” articles about how to succeed. You would want to grow arms like Gumby, reach through the computer screen, and strangle the writer. And that is exactly what I find myself wanting to do. ...

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Look what happens when you try to help the wrong people

January 13th, 2014

I got a great email from an IWT reader that made me smile. I smiled because I sensed his inevitable doom, but I wanted to try to gently guide him away from making a mistake. In the past, I’ve written about how I don’t try to help everyone. It’s uncomfortable to admit, but some people just can’...


Building Business Mastery as an Artist — with Chase Jarvis

November 14th, 2013

A couple years ago, I did a 90-minute interview with Chase Jarvis, one of the world’s best artists and photographers. It’s free and it contains some of my best, most hard-hitting material on psychology, persuasion, and marketing, so I hope you check it out sometime. I intentionally did this video for free because, while I keep most of ...

How to destroy psychological traps forever (plus a free gift)

October 07th, 2013

We’re going to talk about psychological traps today, including a new free ebook I created for you. But first, I want to talk about how one of my favorite things to do is trap unsuspecting weirdos who email me angry things. I know the typical advice is “ignore those commenters,” but frankly, I love verbally crushing them. These bagel-munching ...

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My Free Insider's Kit will show you how to earn more money

The language of fear

September 16th, 2013

I learned a new phrase the other day. I was writing an answer on Quora about how to turn a blog into business, and I wrote: First, let me say that I think there should be a word to describe industries where people who have spent years doing it try to dissuade everyone else from getting in the industry because ...

So…I love studying human behavior

July 26th, 2013

If you’re interested in learning about the psychology of human behavior -- specifically in business -- I want to share 2 examples with you in this email. Then, I invite you to come see me, plus masters of human behavior like BJ Fogg, Derek Halpern, and Marie Forleo, sharing techniques we’ve never revealed on mastering psychology in business ...