Tipping, white-glove service, and other restaurant hacks

Like a jaded old Vietnam vet, I thought I’d seen it all. UNTIL NOW! If you’ve been around on the internet, you’ve seen some guy write a post about tipping. Then, like a god damn math formula, the comments unfold exactly like this: You should tip at LEAST 15%! Are you joking? I tip based on how ...

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11 22 0

Applied psychology: How a waiter sizes you up at restaurants

In college, I got the privilege to study human behavior through dozens of different lenses: Human-computer interaction, group dynamics, trauma and stress, even magic and deception. Now I get to do the same for you. This week we’re looking through the view of HIGH-END RESTAURANTS to understand human psychology, sales, and communication skills. Restaurants are actually a great metaphor ...

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9 22 2

How to save money

These are actual, real articles that someone wrote about how to save money. I swear. Not here. If frugality’s what you’re after, please go back to 2 hours of carefully separating toilet paper by hand to save $1.42 a week. If you don’t want to be that person, today I want to show you how to ...

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Who should you listen to about failure?

Yesterday, I talked about 3 unconventional insights about failure. Today, watch as I teach you how others use “failure” to manipulate people into liking them. It would be EASY for me to write a post about how I failed at something...then had a flash of inspiration...and now look at me! And you can do it, too! Here, watch: “...

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13 21 4

My Free Insider's Kit will show you how to earn more money

Pricing strategy: How do IWT courses compete against “free”?

I LOVE reading strategy books. A lot of people think business strategy is about boring business frameworks and pedantic cost-benefit analyses. FALSE! You’ll find some of the most eye-popping drama and insane stories when you study why companies do what they do. For example, strategy gives you a front-row seat to war stories about Amazon’s Jeff Bezos, why ...

Sex or salary: which would you rather talk about?

Sex vs. salary: Which would you rather talk about?

My friend, a perpetual Manhattan bachelor, just got into a relationship with a sweet girl. So naturally, we invited them out and asked EXTREMELY uncomfortable questions, primarily for my amusement. “How’d you make the first move? No, no, slow down...literally, tell us every word. Show us your text messages too, please.” “How do you talk dirty in bed? ...