Stop wasting time on things that don’t matter

Here’s a classic email I recently got: My response: The result? It would be easy to make fun of Scott, but I actually love that he had a hypothesis of what mattered (his beard), tested it (by emailing me), corrected himself, and then dominated. It’s hilariously perplexing how many of us devise crackpot theories of what really matters, ...

Best of IWT: Popular posts

This is part 4/4 highlighting some of the Best Of material on IWT. I’ve written IWT for nearly 8 years, starting back when I was a cocky college kid. Not a lot has changed since then. The sad part about writing a blog, besides the fact that my readership is overwhelmingly slightly socially awkward dudes, is that lots ...

I should charge $2,000 for these webcasts

Today is part 3 of my 4-part series highlighting some of the best material on IWT, because there’s nothing like glorifying yourself on your own blog. Today I’m sharing my best webinars and guest posts. If I were to productize these webinars, I estimate they would have generated $500,000 last year -- but I want to give ...

The psychology of putting effectiveness before ego

I spend a lot of time talking about BIG wins (like salary negotiation) instead of incremental cutbacks on lattes or paper towels. The “big win” mentality is how hundreds of my students have landed their dream jobs, dug out of debt, and outperformed their peers in countless situations. But big wins aren’t always easy—especially when you use an ...

My Free Insider's Kit will show you how to earn more money

Losers love tactics

Here is a fascinating insight I discovered out of the millions of emails I have tested and sent to my IWT Insider’s List: You would think the best emails I send are the value-packed psychological insights, or the marketing nuggets, or the interviews I do with close friends like BJ Fogg and Tim Ferriss. Nope. The single-best email I ...

Make art, make money — at the same time

I was speaking at a conference recently and my buddy pulled me aside. "You have to meet this guy Chase Jarvis," he told me. "He's one of the world's best photographers." Chase and I ended up sitting next to each other, and I learned some fascinating stuff about him. For example, I learned that if he gets TEN photo clients ...