Case studies: The psychology of penetrating their mind

This week we’ve been focusing on the psychology of hustling, or how to unconventionally achieve disproportionate results. You’ve read: How to test responses at bars, which includes rich examples of testing in bars, streetside markets, and dozens of other areas 5 fascinating experiments from the world of psychology and persuasion, where I showed you how little behavioral control ...

Tonight, a live master class on hustling: How Noah Kagan turned a single cab ride into a $250,000+ payday

Think back to college and that class where you studied a book you’d already read. “Ugh, I’ve already gone through this,” a lot of students said. But then, in the hands of a master professor, you saw the book in an entirely new light. Nuances, details, entire themes -- a superb teacher can show you things you never ...

3 Case Studies: Ordinary people using extraordinary scripts to hustle

It happened again last month. One of my friends told me an interesting factoid -- "Did you know that Victorian houses in SF used to be considered cheap models, but now everyone loves them? -- and I said "Hmm, interesting" and continued chewing my sandwich. Two weeks later, I was walking with the same friend, and I said, "Hey, I ...

Behind the scenes of a psychological campaign

There’s a great story I know about a very sophisticated marketer who writes 30-page long emails. Someone asked him, “Does anyone really read those?” He laughed. “Only the buyers,” he replied. There are profound differences between people who consume and people who take action. It's not just about buying something, either -- it can mean testing your assumptions, pursuing ...

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Wednesday Workout: Testing your assumptions

Everybody has a plan until they get punched in the face. — Mike Tyson Remember in college when you’d read a chapter from your textbook, shrug your shoulders, and say, “Done. I got this.” Then you took the test and your ass royally kicked? That’s because it’s easy to read and read and believe we “got it,” but ...

How to apply the 80/20 rule to earn more, work less, and dominate

Today, learn how to apply the 80/20 rule to eliminate meaningless work from your life -- and focus on what really matters -- to earn more, work less, and spend time doing the things you love. Below, you'll learn... How to work 2 fewer hours/day How to double your salary (at age 26) How to take a $12,...