A fantastic book on behavioral psychology: Sway ($1,000 giveaway)

Note: There is a $1,000 giveaway at the bottom of this post. Do you think you could tell the difference between a Coke and Pepsi? Of course you do. When I was an RA in college, my residents insisted they could, so I bought Cokes, Diet Cokes, Pepsis, Diet Pepsis, and a generic soda to test them. Of those ...

Why my friend invests in an insanely expensive fund and why I don’t

I was working on my asset allocation this weekend -- something I haven't written about in detail yet -- and had something interesting happen. One of my friends works in finance and was hanging out with me. He told me that I should look at look at one of his company's funds, which was doing really well. I checked it ...