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How to plan for disasters and personal finance — with social psychology

There's a great article in last weekend's New York Times Magazine on disaster preparedness, which I want to use to highlight the social-psychological reasons for why we behave the way we do. Photo from e-strategyblog.com Read the article closely and notice the parallels between preparing for a disaster and preparing for your financial future. They are eerily similar. Statistics ...

A fantastic book on behavioral psychology: Sway ($1,000 giveaway)

Note: There is a $1,000 giveaway at the bottom of this post. Do you think you could tell the difference between a Coke and Pepsi? Of course you do. When I was an RA in college, my residents insisted they could, so I bought Cokes, Diet Cokes, Pepsis, Diet Pepsis, and a generic soda to test them. Of those ...

Why my friend invests in an insanely expensive fund and why I don’t

I was working on my asset allocation this weekend -- something I haven't written about in detail yet -- and had something interesting happen. One of my friends works in finance and was hanging out with me. He told me that I should look at look at one of his company's funds, which was doing really well. I checked it ...

The World’s Easiest Guide To Understanding Retirement Accounts

I want to be clear about something: I'm sincerely interested in doing less and less work as I go through my life. That's why I'm always puzzled when I meet people on a career path that will have them working more, not less. That's like being a real-life Mario Brother, where every progressive level you beat means your life gets ...

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