How a random Twitter follower got $20,000 of my time — free

I recently met someone who, in short order, convinced me to give him $20,000 of my time -- for free. How? Let me share his story. A few months ago, somebody named @michaelfishman introduced himself to me via twitter. He said something interesting about copywriting (I don’t remember what), so I clicked through to his website. It looked ...

Why am I giving away all this information?

I run a really weird business. 99% of the time, I give away my product for free. Once in a while, I charge for something. Some people buy. Others howl in outrage, saying “How dare you charge? I could get it for free anywhere!” But I also have opportunities that others do not. I can write something and have it ...

Salary negotiation: how to negotiate better than the competition

Salary Negotiation: How to negotiate better than 99% of people

In college, I had the opportunity to teach a “Student-Initiated Course,” or basically a course on whatever I wanted. So I got together with two of my friends and we put together a course on religious studies. Now, Stanford gave us incredible flexibility to teach essentially whatever we wanted...but the student instructors never got letter grades -- it was ...

The master of persuasion: Interview with BJ Fogg

How do you use persuasion to change others’ behavior -- or your own? 2 days ago, I held a live Q&A with my mentor, Stanford psychologist BJ Fogg. He’s the father of the field of Captology -- Computers As Persuasive Technologies -- and he taught me most of what I learned in psychology and persuasion early on. ...

My Free Insider's Kit will show you how to earn more money

Case studies: The psychology of penetrating their mind

This week we’ve been focusing on the psychology of hustling, or how to unconventionally achieve disproportionate results. You’ve read: How to test responses at bars, which includes rich examples of testing in bars, streetside markets, and dozens of other areas 5 fascinating experiments from the world of psychology and persuasion, where I showed you how little behavioral control ...

5 fascinating experiments from the world of psychology and persuasion

Much of what you know about human behavior and persuasion is wrong. You believe you're in control of your own behavior. Yet a skilled persuader could persuade you to not only positive goals -- like donating to charity -- but also unthinkably negative acts, including stealing, lying, and even killing. You believe you know what you're attracted to. For most ...