How a random Twitter follower got $20,000 of my time — free

I recently met someone who, in short order, convinced me to give him $20,000 of my time -- for free. How? Let me share his story. A few months ago, somebody named @michaelfishman introduced himself to me via twitter. He said something interesting about copywriting (I don’t remember what), so I clicked through to his website. It looked ...

Salary negotiation: how to negotiate better than the competition

Salary Negotiation: How to negotiate better than 99% of people

In college, I had the opportunity to teach a “Student-Initiated Course,” or basically a course on whatever I wanted. So I got together with two of my friends and we put together a course on religious studies. Now, Stanford gave us incredible flexibility to teach essentially whatever we wanted...but the student instructors never got letter grades -- it was ...

The master of persuasion: Interview with BJ Fogg

How do you use persuasion to change others’ behavior -- or your own? 2 days ago, I held a live Q&A with my mentor, Stanford psychologist BJ Fogg. He’s the father of the field of Captology -- Computers As Persuasive Technologies -- and he taught me most of what I learned in psychology and persuasion early on. ...

Wednesday Workout: Testing your assumptions

Everybody has a plan until they get punched in the face. — Mike Tyson Remember in college when you’d read a chapter from your textbook, shrug your shoulders, and say, “Done. I got this.” Then you took the test and your ass royally kicked? That’s because it’s easy to read and read and believe we “got it,” but ...

My Free Insider's Kit will show you how to earn more money

Hustlin’ case study: How to get into your dream organization — after getting rejected

Note: This isn't only about getting into college. You can use Failure Expectation to get a dream job or getting into almost any exclusive organization. "Welcome to the Class of 2014!" There is no feeling quite like getting admission into your dream college. No purchase, no vacation, no other achievement can rival it. But it's even more impressive when you've ...

Why you shouldn’t reveal your salary history in a negotiation

Two days ago, I saw a post on the New York Times' personal-finance blog, Bucks, where a woman recommended lying about your salary history in an interview. Now, I've taught thousands of people how to negotiate, but lying is something that only amateurs do. They lie because they don't realize there are other, more powerful levers to pull -- without ...