My interview with a pickup artist

About 18 months ago, I was in a strategy meeting with my publisher. There were about 7 people around the table -- all women. (Most of publishing is women.) We were discussing which markets to promote my book to, and we’d discussed all the obvious ones: Men 24-35, women, moms, parents, etc. Then I spoke up. “I want to ...

The $22 Million-Dollar Man

In this week’s challenge of my 30-day hustling course, I asked you to negotiate one thing before Wednesday night.  We got some interesting results... ...because hardly anyone even tried it! Compare that to week 1, I asked you to identify one positive script and automate it into your life. I got over 300 terrific comments. Why? Because it’s ...

How a random Twitter follower got $20,000 of my time — free

I recently met someone who, in short order, convinced me to give him $20,000 of my time -- for free. How? Let me share his story. A few months ago, somebody named @michaelfishman introduced himself to me via twitter. He said something interesting about copywriting (I don’t remember what), so I clicked through to his website. It looked ...

Salary negotiation: how to negotiate better than the competition

Salary Negotiation: How to negotiate better than 99% of people

In college, I had the opportunity to teach a “Student-Initiated Course,” or basically a course on whatever I wanted. So I got together with two of my friends and we put together a course on religious studies. Now, Stanford gave us incredible flexibility to teach essentially whatever we wanted...but the student instructors never got letter grades -- it was ...

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The master of persuasion: Interview with BJ Fogg

How do you use persuasion to change others’ behavior -- or your own? 2 days ago, I held a live Q&A with my mentor, Stanford psychologist BJ Fogg. He’s the father of the field of Captology -- Computers As Persuasive Technologies -- and he taught me most of what I learned in psychology and persuasion early on. ...

Wednesday Workout: Testing your assumptions

Everybody has a plan until they get punched in the face. — Mike Tyson Remember in college when you’d read a chapter from your textbook, shrug your shoulders, and say, “Done. I got this.” Then you took the test and your ass royally kicked? That’s because it’s easy to read and read and believe we “got it,” but ...