Inside test results from IWT “Labs”

What do you guys do for fun? Go out to bars? See a movie? What about run carefully designed, iterative multi-variate tests to study human behavior? What? Is that weird? Check out this test data from I Will Teach You To Be Rich Labs, where we’re running dozens of tactical and theoretical tests at any given time. I wanted ...

How to change a habit

In my new “15 Life Hacks” ebook (free download here), I talk about the one little habit I created that boosted my gym attendance 300%. My mentor, BJ Fogg, contributed an article about how to change your behavior around one of the most common goals -- flossing. And there are other entries from people like Neil Strauss, Mark Sisson, Noah ...

Code words: Why we don’t work out or handle our money

Every time I see an Indian girl in the gym, I nearly shit my pants. Going to the gym is not part of Indian culture. It's like seeing an anteater casually sitting next to the receptionist in a dentist's office. One of you does not belong here. But beneath the surface of this hilarious finding (it's actually not funny to ...