3 Case Studies: Ordinary people using extraordinary scripts to hustle

It happened again last month. One of my friends told me an interesting factoid -- "Did you know that Victorian houses in SF used to be considered cheap models, but now everyone loves them? -- and I said "Hmm, interesting" and continued chewing my sandwich. Two weeks later, I was walking with the same friend, and I said, "Hey, I ...

Behind the scenes of a psychological campaign

There’s a great story I know about a very sophisticated marketer who writes 30-page long emails. Someone asked him, “Does anyone really read those?” He laughed. “Only the buyers,” he replied. There are profound differences between people who consume and people who take action. It's not just about buying something, either -- it can mean testing your assumptions, pursuing ...

Wednesday Workout: Testing your assumptions

Everybody has a plan until they get punched in the face. — Mike Tyson Remember in college when you’d read a chapter from your textbook, shrug your shoulders, and say, “Done. I got this.” Then you took the test and your ass royally kicked? That’s because it’s easy to read and read and believe we “got it,” but ...

Let’s get serious: Wealthy people are not evil

I read this line over at Trent's blog, The Simple Dollar, where he was talking about people who can afford nice things. ”To get to this point, you either had to make some tremendous sacrifices along the way – often damaging relationships and missing out on life-affirming experiences and going through painful “salad years” without much at all – or simply have ...

My Free Insider's Kit will show you how to earn more money

How to apply the 80/20 rule to earn more, work less, and dominate

Today, learn how to apply the 80/20 rule to eliminate meaningless work from your life -- and focus on what really matters -- to earn more, work less, and spend time doing the things you love. Below, you'll learn... How to work 2 fewer hours/day How to double your salary (at age 26) How to take a $12,...

The blockbuster 4,355-word email that I sent out yesterday — what was it?

Yesterday, I sent out an extremely detailed 4,355-word email to one of my email lists that has the internet buzzing. The email took me over 6 hours to write and included: Extremely specific techniques and mindsets on how to get into your dream job/organization (I described how I got into Stanford) How to spread your ideas and have ...