Examples from the field: How to stand out

In the last 12 months, I’ve turned down around $200,000 of business from people I didn’t feel were right for my programs. I’ve also doubled the guarantee period of my Earn1k program for no good reason. I just thought it was the right thing to do. And I’ve made some decisions about the upcoming launch ...

The $22 Million-Dollar Man

In this week’s challenge of my 30-day hustling course, I asked you to negotiate one thing before Wednesday night.  We got some interesting results... ...because hardly anyone even tried it! Compare that to week 1, I asked you to identify one positive script and automate it into your life. I got over 300 terrific comments. Why? Because it’s ...

Why am I giving away all this information?

I run a really weird business. 99% of the time, I give away my product for free. Once in a while, I charge for something. Some people buy. Others howl in outrage, saying “How dare you charge? I could get it for free anywhere!” But I also have opportunities that others do not. I can write something and have it ...

Salary negotiation: how to negotiate better than the competition

Salary Negotiation: How to negotiate better than 99% of people

In college, I had the opportunity to teach a “Student-Initiated Course,” or basically a course on whatever I wanted. So I got together with two of my friends and we put together a course on religious studies. Now, Stanford gave us incredible flexibility to teach essentially whatever we wanted...but the student instructors never got letter grades -- it was ...

My Free Insider's Kit will show you how to earn more money

The master of persuasion: Interview with BJ Fogg

How do you use persuasion to change others’ behavior -- or your own? 2 days ago, I held a live Q&A with my mentor, Stanford psychologist BJ Fogg. He’s the father of the field of Captology -- Computers As Persuasive Technologies -- and he taught me most of what I learned in psychology and persuasion early on. ...

Case studies: The psychology of penetrating their mind

This week we’ve been focusing on the psychology of hustling, or how to unconventionally achieve disproportionate results. You’ve read: How to test responses at bars, which includes rich examples of testing in bars, streetside markets, and dozens of other areas 5 fascinating experiments from the world of psychology and persuasion, where I showed you how little behavioral control ...