The Principle of Decommoditization: How to stand out to hiring managers

Many of us are starting to realize that doing the same thing as everyone else doesn’t work any more. We have a deep invisible script that if we simply work harder than other people, we’ll win. But that's a lie. I remember hanging out with a college friend of mine right before she started law school. I always ...

Introducing the 3-Week Dream Job Boot Camp

Today, a story about how a salesman sold me thousands of dollars worth of clothes I wasn’t going to buy. As you read this, try to spot the differences between an average salesman and this top-performing salesman. A couple months ago, I got an email from a sales guy at a clothing store I’ve bought from before. (I ...

The worst career advice in the world

Today, some gut-wrenching stories about the worst career advice you’ve been hearing for the last 25 years. It is truly amazing how bad most career advice is. The only comparable industry is "financial literacy," which mindlessly repeats the same 5 tips over and over, is completely out of touch with how real people use their money, and genuinely believes ...

Make art, make money — at the same time

I was speaking at a conference recently and my buddy pulled me aside. "You have to meet this guy Chase Jarvis," he told me. "He's one of the world's best photographers." Chase and I ended up sitting next to each other, and I learned some fascinating stuff about him. For example, I learned that if he gets TEN photo clients ...

My Free Insider's Kit will show you how to earn more money

Want a virtual assistant? Get one, FREE, for a year.

A few years ago, I started using a virtual assistant. And dear god, I made every mistake in the book: I tried to save a few bucks by using international assistants (I paid between $2/hour and $10/hour), but I ended up wasting tons of time explaining exactly what I wanted. Then I switched to American assistants and got ...

Persuasion case study: 2 ads using psychological “mind reading” techniques

One of the things I almost never do is post the material from my Insider’s List here on the blog. In fact, for the last two years, I’ve written far more material for the people on my list -- including a 4,355-word email that had the internet buzzing -- than for this blog. Today, I want to ...