The Principle of Decommoditization: How to stand out to hiring managers

Many of us are starting to realize that doing the same thing as everyone else doesn’t work any more. We have a deep invisible script that if we simply work harder than other people, we’ll win. But that's a lie. I remember hanging out with a college friend of mine right before she started law school. I always ...

Introducing the 3-Week Dream Job Boot Camp

Today, a story about how a salesman sold me thousands of dollars worth of clothes I wasn’t going to buy. As you read this, try to spot the differences between an average salesman and this top-performing salesman. A couple months ago, I got an email from a sales guy at a clothing store I’ve bought from before. (I ...