The Principle of Decommoditization: How to stand out to hiring managers

January 10th, 2012

Many of us are starting to realize that doing the same thing as everyone else doesn’t work any more. We have a deep invisible script that if we simply work harder than other people, we’ll win. But that's a lie. I remember hanging out with a college friend of mine right before she started law school. I always ...

Introducing the 3-Week Dream Job Boot Camp

January 06th, 2012

Today, a story about how a salesman sold me thousands of dollars worth of clothes I wasn’t going to buy. As you read this, try to spot the differences between an average salesman and this top-performing salesman. A couple months ago, I got an email from a sales guy at a clothing store I’ve bought from before. (I ...