Case Study: How niching down helped Paige nearly double her number of clients

I love Chinese people. But in Silicon Valley, there is a funny phrase called “Chinese Math,” a derogatory term for clueless first-time entrepreneurs who estimate their market size by using examples like this: I’m going to sell custom handbags to women in China. There are about 1 billion people in China, so 500 million women. Let’s say 250 ...

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Case Study: How martial-arts instructor Johnny tore down his psychological barriers and doubled his rates

One of the things I teach my Earn1K students is how to consciously recognize barriers -- even those that are so deep, they’re invisible to us on first glance. It turns out that our peers -- friends, neighbors, even family -- can often be significant barriers. How many of us have had “supportive”  friends and family members tell us ...

Case Study: How Fraz completely changed careers in only a few months (and kept his 6-figure income)

This site isn’t for everyone. When I launched it 7 years ago, I was a student at Stanford. I wrote it for my friends and me, many of whom went to colleges like Stanford, Harvard, etc. As the site grew, the people I wrote for didn’t necessarily have to go to those colleges, but they were educated, likely ...

Case Study: How one job hunter landed six times as many offers using the Briefcase Technique

Today, a story about one of my students, “Vince,” (name anonymized) who discovered that impressive credentials like an MBA alone won’t get you a job. But deeply, truly understanding the desires of the hiring manager will. See for yourself... Vince spent $100,000 and two years getting an MBA only to find out that employers didn’t care about ...

My Free Insider's Kit will show you how to earn more money

Case Study: How Melanie jumped from $10/hour to $40/hour

One of the objections I regularly hear for why some people don’t sign up for Earn1K is that they don’t know a high-paying skill like web design or programming. Assumption 1: “I need a technical skill” First of all, get the hell out of here. That’s the perfect excuse to do nothing. You don’t have to ...

Case Study: How Jo took a series of “baby” steps to become the CEO of her life

Over the course of creating Earn1K 2.0, we discovered some fascinating insights about people and money. In order to create the second version of my flagship course on earning money on the side, I collected over 100,000 data points. That’s surveys, emails, phone calls, 1-on-1s, and Earn1K 1.0 student feedback. Here are two of the most ...