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	<title>I Will Teach You To Be Rich &#187; Case studies</title>
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	<link>http://www.iwillteachyoutoberich.com</link>
	<description>Personal finance blog for college students, recent graduates and everyone else -- including entrepreneurship -- for getting rich. Featured in the Wall Street Journal and New York Times.</description>
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		<title>Analysis: 7 readers who saved over $100,000</title>
		<link>http://www.iwillteachyoutoberich.com/blog/savings-big-wins-examples/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/savings-big-wins-examples/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 20:44:01 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Automation]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[Personal entrepreneurship]]></category>
		<category><![CDATA[Saving]]></category>

		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=3981</guid>
		<description><![CDATA[Below are 7 stories, straight from readers just like you, who have saved and earned thousands of dollars using I Will Teach You To Be Rich techniques. The stories include details on how they got out of debt, saved more, and earned more so they could travel, buy a house, and live a richer life. ]]></description>
			<content:encoded><![CDATA[<p>Do you ever wonder how people who read I Will Teach You To Be Rich actually <em>implement</em> the strategies for huge savings and earning increases?</p>
<p>Below are 7 stories, straight from readers just like you, who have saved and earned thousands of dollars using I Will Teach You To Be Rich techniques. The stories include details on how they got out of debt, saved more, and earned more so they could travel, buy a house, and live a richer life. </p>
<p><strong>Remember</strong> &#8212; tomorrow I launch the I Will Teach You To Be Rich Boot Camp (<a href="http://www.iwillteachyoutoberich.com/blog/pre-launch-i-will-teach-you-to-be-rich-boot-camp/">early details</a>), where I&#8217;ll unveil a 6-week course and curriculum to force you to take ACTION and automate, invest, and start thinking about entrepreneurship.</p>
<p><center>*     *     *</center></p>
<h3>Jason Demant saved $50,000 in 2 years and is now taking a 1-year vacation</h3>
<blockquote><p>&#8220;The reason I&#8217;m writing is to thank you for your help in automating my money, getting my 401K properly allocated, and pushing me to sell my crap to make some cash. Using your step-by-step instructions and advice, my girlfriend and I have been able to save over $50,000 the past couple of years and now, in a couple weeks, we will be quitting our Silicon Valley jobs and traveling around Asia on an extremely extended vacation (1-year minimum)! I&#8217;ve been reading your site for a few years now and I&#8217;ve never properly thanked you for the help, so I decided it was time. Thank you!&#8221;</p></blockquote>
<p><center><img src="http://www.iwillteachyoutoberich.com/wp-content/uploads/2009/11/5.png" alt="5" title="5" width="500" height="300" class="aligncenter size-full wp-image-3986" /></center></p>
<p><center>*     *     *</center></p>
<h3>Terry Martin got off his ass and paid off thousands in debt &#8212; and earned more</h3>
<blockquote><p>&#8220;I&#8217;m writing you to let you know how much your blog has helped my wife and I take charge of our finances.  I&#8217;m actually embarrassed to say this, but we were some of the people you mentioned in tip #25 of the save $1000 in a month challenge.  We would complain about our financial situation, but did nothing to change it.  </p>
<p>After I realized this, I got to work.   I read all your tips and made a game plan.  I saved $100 a month on cable, $20 on our cell phone bill, created several ING savings accounts, my wife got serious about cutting coupons (she has a 3 ring binder!), I sold an old camcorder on craigslist, and cut off my Sirius account (but when I called to cancel it, they gave me 3 more months free with the option to cancel it for good afterwards—who would have thought?).  We cut back on eating out except we each get twice a month at lunch time.  My wife got overtime at work along with a raise, I started a side job, and I will start teaching night classes soon.  Not only did we cut our spending drastically, we also have more money coming in.  Our debt will be cut in half by the end of the year and eliminated by the end of the next!</p>
<p><strong>Update</strong>: &#8220;Right now we are just over 18,500 in debt not counting my wife&#8217;s newly added student loan which would add about another $8000 .  By the end of the year, we will have paid about $14,000 off while putting at least $500 a month in savings for a down payment on a house and 50 a month into another savings.  This is, of course, things keep going as planned.  </p>
<p>But not only are we saving money, we are increasing how much we make too!  I have started a side business, while its not bringing in a lot of extra money now, things are starting to pick up.  I also talked my company into paying for training classes for a certification that will greatly increase my value $15 to $20K a year in the workplace. Especially helpful during these tough times.  My wife is also getting her company to pay for most of her classes to get her bachelor&#8217;s degree so she can move up to a new, higher paying position.  During this whole process, we have been saving for a down payment on a house and I&#8217;m happy to say we are closing on our first home July 20th. </p>
<p>I would personally like to thank you for website and your book. The tips were inspiration to get up and do more than just complain about our financial situation.  Although we are not rich money wise, we love where we are at and what the future holds.  You have truly taught us how to be rich.  Thank you.&#8221;</p></blockquote>
<p><center><img src="http://www.iwillteachyoutoberich.com/wp-content/uploads/2009/11/4.png" alt="4" title="4" width="500" height="300" class="aligncenter size-full wp-image-3985" /></center></p>
<p><center>*     *     *</center></p>
<h3>Christopher P. is saving hundreds of dollars and earning more</h3>
<blockquote><p>&#8220;I would say i have saved: $320 from cutting my cable bill by 40 dollars last 8 months (they raised it again 2 months ago. I just called right back and got it lowered . I put $30 a week into savings accounts (960 total saved 8/months)</p>
<p>8 months ago i decided that i would earn more money. First I asked for a 5% raise at work and got it. (This was scary because we had just had 3 rounds of firings.) Then i sat down and figured out what interested me and I could make money doing. I was in love with the iPhone but too poor to buy one. But I taught myself to program for the iPhone anyways and just 2 months ago finally purchased one. It was slow going at first and the amount i was putting away seemed pretty insignificant. But 8 months later looking back i am really seeing the transformation that took place. </p>
<p>Two weeks ago I finally finished and started selling my first app. It has been such a great experience and your website gave me the kick in the pants i needed. (Thank You) I haven&#8217;t done any advertising and on my first day i sold 17 copies! Not enough to quit my job but extra income. Since then the amount of units I have sold has been slowly but steadily increasing. (It&#8217;s been rated 5 stars)</p>
<p>People all over the wold have purchased my app now. (Japan, Canada, Great Britain, Australia, Netherlands and United States so far) In the first two weeks after Apple&#8217;s cut i made $200. October looks like it will be a much better month!&#8221;</p></blockquote>
<p><center>*     *     *</center></p>
<h3>Brian Drolet is saving $2,880/year</h3>
<blockquote><p>&#8220;Big wins =</p>
<ul>
<li>Dropping cable $40/month</li>
<li>$1 raise at work = $240/month extra</li>
<li>Closed checkings account = $13/month extra</li>
<li>Automated my cell phone bill = $7/month</li>
</ul>
<p> I&#8217;m saving $720/year just from those 3 things and earning $2880/year extra.&#8221;</p></blockquote>
<p><center><img src="http://www.iwillteachyoutoberich.com/wp-content/uploads/2009/11/6.png" alt="6" title="6" width="500" height="300" class="aligncenter size-full wp-image-3987" /></center></p>
<p><center>*     *     *</center></p>
<h3>Misha has turned her savings around</h3>
<blockquote><p>&#8220;I wanted to write to you and say thank you.  After reading your book I was able to get a good handle on my finances.  I think the most helpful was the chart you use to show the movement of the money and the automation. Check out a snapshot of my my mint NET INCOME.&#8221;</p></blockquote>
<p><center><img src="http://www.iwillteachyoutoberich.com/wp-content/uploads/2009/11/mint-turnaround-forRamit.png" alt="mint-turnaround-forRamit" title="mint-turnaround-forRamit" width="271" height="251" class="aligncenter size-full wp-image-3982" /></center></p>
<p><center>*     *     *</center></p>
<h3>Josh G has saved $14,000 in a few months</h3>
<blockquote><p>&#8220;I have saved 14k so far since I started May 2008 and I&#8217;m on track for 20k by the end of the year!<br />
Fear kept me from automating my savings previously. I had bills and it seems that was all I thought about every month.</p>
<p>There was a blog post that you did which you mentioned using ING Direct to create sub accounts. It was in that post I decided to try the full automated savings because I could do sub accounts for future purposes.&#8221;</p></blockquote>
<p><center>*     *     *</center></p>
<h3>Michael Hagan saved hundreds from March to July of this year</h3>
<blockquote><p>&#8220;I&#8217;ve saved: $900 in savings since March, $700 towards Roth IRA since March. I started the whole thing around February/March</p>
<p>I would say that the things that held me back the most was a) not knowing what to do in the first place b) getting out of college saddled with massive credit card and student loan debt (working a full-time, unpaid internship in LA was expensive!) c) messing around in high school just enough to where I couldn&#8217;t qualify for scholarships and being just too middle class to get gov&#8217;t $$ for college, and finally d) trying to keep up with all my friends that had good jobs and nice things. A fool&#8217;s game!&#8221;</p></blockquote>
<p><center>*     *     *</center></p>
<p>The difference between these people and others is <strong>they took ACTION</strong>. It&#8217;s easy to read blog post after blog post, but when you decide to take action &#8212; and you have a clear plan of which Big Wins to attack &#8212; the results can come quickly.</p>
<p>The Boot Camp will include a step-by-step plan to take action on your finances, automate, create a plan to pay off debt, and more. I&#8217;m including psychological techniques to use against yourself to lock the behavioral changes in. Plus, live video webcasts from me each week (where I&#8217;ll answer your questions), as well as guest speakers to cover entrepreneurship topics like marketing, pricing, and critical business mistakes to avoid.</p>
<p>Check back tomorrow, when I&#8217;ll open up Boot Camp registration.</p>
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		<title>Negotiate Like an Indian: I taught my friend how to negotiate an $8,000 salary increase</title>
		<link>http://www.iwillteachyoutoberich.com/blog/negotiate-like-an-indian-i-taught-my-friend-how-to-negotiate-an-8000-salary-increase/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/negotiate-like-an-indian-i-taught-my-friend-how-to-negotiate-an-8000-salary-increase/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 06:38:26 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Women and money]]></category>

		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=3922</guid>
		<description><![CDATA[Watch a 14-minute exclusive video on how I helped a friend negotiate $8,000 in a salary increase -- in 4 hours. This is why it's called Negotiating Like an Indian.]]></description>
			<content:encoded><![CDATA[<h3>What would you do to get an $8,000 raise?</h3>
<p>I taught my friend how to negotiate an $8,000 increase in salary and a 50% boost in equity in 4 hours. And this was <em>after</em> she&#8217;s committed the cardinal sin of negotiating: revealing what her salary expectations were.</p>
<p>This is the kind of thing we all know we &#8220;should&#8221; do&#8230;but we don&#8217;t do it. Even though we can get the information for &#8220;free&#8221; online. Hmm&#8230;.</p>
<p><strong>In this video, learn how to: </strong></p>
<ul>
<li>Negotiate with an experienced recruiter</li>
<li>Rebound after you undercut yourself</li>
<li>Why reading a negotiation book is not enough</li>
<li>Know when to be adversarial and when to be cooperative</li>
</ul>
<p>This video is probably worth $3,000 &#8211; $10,000 for my average reader IF YOU IMPLEMENT IT AND IMPLEMENT IT CORRECTLY.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="590" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/EyXXLKkEyPQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="590" height="355" src="http://www.youtube.com/v/EyXXLKkEyPQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Oh yeah&#8230;I have more videos on negotiation (thanks to <a href="http://chriswhitmore.net/">Chris Whitmore</a> for filming/editing).</p>
<p><strong>Get more negotiation videos</strong>: For detailed videos of EXACT phrases, situations, and tactics for dealing with tough recruiters and intimidating executives, join the <a href="http://www.iwillteachyoutoberich.com/bootcamp">Boot Camp pre-launch list</a>. Do it today because I&#8217;m closing it down soon.</p>
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		<title>New ebook: Recession-Proof Your Career</title>
		<link>http://www.iwillteachyoutoberich.com/blog/new-free-ebook-recession-proof-your-career/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/new-free-ebook-recession-proof-your-career/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 03:59:48 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Personal entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=3219</guid>
		<description><![CDATA[Download a free 30-page ebook on how my friend Charlie Hoehn recession-proofed his career. Includes email scripts and strategies that he used to work with me, Tim Ferriss, and Tucker Max. ]]></description>
			<content:encoded><![CDATA[<p>Today, I&#8217;m thrilled to unveil a free 30-page ebook for anyone who wants to recession-proof their career.</p>
<p><center><img src="http://www.iwillteachyoutoberich.com/wp-content/uploads/2009/07/3721445167_37cdd7cf5f.jpg" alt="3721445167_37cdd7cf5f" title="3721445167_37cdd7cf5f" width="500" height="276" class="aligncenter size-full wp-image-3222" /></center> </p>
<p>If you&#8217;re a recent college graduate, you&#8217;re probably struggling with finding a decent job in this down economy. In fact, it&#8217;s tough for anyone right now. Just like with personal finance, most of us will shrug our shoulders, accept the circumstances, and assume there&#8217;s nothing we can do but wait out the storm (and complain about taxes). </p>
<h2>Stop complaining and start dominating</h2>
<p>The reality is that it&#8217;s actually possible to improve your personal situation and get the job of your dreams, within a year of college. My friend <a href="http://charliehoehn.com/">Charlie Hoehn</a> was able to do exactly that, and I asked him to write an ebook on how he did it. I&#8217;m putting it up here for you because it&#8217;s one of the better things you can read during this recession. </p>
<p>The ebook contains the techniques he used to guarantee himself any kind of work he wants over the next decade &#8212; pretty cool since he&#8217;s continuing to work with me on several new projects.  And as an added bonus, I&#8217;ve included a short video of Tim Ferriss and me discussing how Charlie approached us, and why his technique was especially effective.</p>
<h2>How Charlie made the approach</h2>
<p>Rewind to about a year ago, when I got an email from somebody named Charlie Hoehn. He&#8217;d recently graduated from college and wanted my help to work with Tim Ferriss. He mentioned that he had some feedback for &#8220;I Will Teach You To Be Rich,&#8221; and in a followup email, he sent me several details. It ended like this:</p>
<blockquote><p><strong>How I can help you</strong>:  The answer to this is something I&#8217;ve struggled to come up with for both you and Tim Ferriss&#8230;.shooting/editing video, and creating niche social networks&#8230;</p></blockquote>
<p>Only a few months later, I left this LinkedIn testimonial for Charlie:</p>
<blockquote><p>“Charlie is one of the most talented marketers and entrepreneurs I&#8217;ve ever worked with. First, some of the results he helped drive: </p>
<p>* He was one of the chief strategists to make my book, I Will Teach You To Be Rich, a New York Times bestseller, Wall Street Journal bestseller, and #1 Amazon bestseller<br />
* Wrote scripts, filmed, and edited comedy videos that were collectively seen over 80,000 times<br />
* Managed a team that created several new innovative strategies for book marketing </p>
<p>More importantly, Charlie understands the importance of blending strategy with rapid tactics. I feel comfortable calling him, giving him a high-level idea, and asking him to come back to me in 48 hours with a proposal for how to implement it. In fact, after working together, he now suggests ideas to me, then implements them completely on his own. He&#8217;s resourceful (he&#8217;ll take a high-level idea and flesh out every detail/resource needed to dominate it), detail-oriented (he edited our videos even further when I thought they were good enough), and versatile enough to create marketing strategies and write comedy videos. A true gem. I highly recommend him.”</p></blockquote>
<p>How did Charlie do it? How did Charlie end up working with me, <a href="http://www.fourhourworkweek.com/blog">Tim Ferriss</a>, <a href="http://www.tuckermax.com">Tucker Max</a>, and several other popular personalities?</p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/u5N-dcQ7QZI&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/u5N-dcQ7QZI&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center></p>
<p>As iwillteachyoutoberich readers, I thought you&#8217;d enjoy this because it&#8217;s a fresh spin on the popular drivel of &#8220;find your passion and the money will come.&#8221; WTF does that mean? Where should you start?</p>
<p><strong>What you&#8217;ll find in the 30-page ebook</strong></p>
<ul>
<li>Why CareerBuilder and Monster are useless during a job hunt (page 8 )</li>
<li>The most painless method for getting a job right out of college (page 9)</li>
<li>The best graduate school you can attend&#8230; free (page 11)</li>
<li>Specific email script to reel employers who &#8220;aren&#8217;t hiring&#8221; (pages 13 and 27)</li>
<li>Using specific skills to earn more&#8230;which seems obvious, yet most people never do this (page 19)</li>
<li>How to fix the mistake that affects many college graduates in their job search (page 21)</li>
</ul>
<p><center>
<div style="width:425px;text-align:left" id="__ss_1722975"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ramit/recessionproof-graduate-1722975" title="Recession-Proof Your Career">Recession-Proof Graduate</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rpgradfinalsmall-090714204810-phpapp02&#038;stripped_title=recessionproof-graduate-1722975" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rpgradfinalsmall-090714204810-phpapp02&#038;stripped_title=recessionproof-graduate-1722975" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:center"><strong>Click &#8220;full&#8221; to see this full-size. RSS readers: <a href="http://www.iwillteachyoutoberich.com/blog/new-free-ebook-recession-proof-your-career/">Click here</a> to read it.</strong></div>
</div>
<p></center></p>
<p><strong>Enter your email below to get:</strong></p>
<ul>
<li>A downloadable copy of this ebook (completely un-DRM&#8217;d &#8212; sent immediately)</li>
<li>Continuing interviews with successful entrepreneurs who are working their dream job.</li>
<li>Case studies of people in their early 20&#8217;s who have accomplished, in just a few years, what most people accomplish in 10.</li>
<li>Specific tactics and scripts to implement the principles in the ebook</li>
</ul>
<p><script type="text/javascript" src="http://forms.aweber.com/form/06/1716467906.js"></script></p>
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		<title>Case Study: How a yoga instructor handled losing 40% of her income</title>
		<link>http://www.iwillteachyoutoberich.com/blog/case-study-how-a-yoga-instructor-handled-losing-40-of-her-income/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/case-study-how-a-yoga-instructor-handled-losing-40-of-her-income/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 12:34:58 +0000</pubDate>
		<dc:creator>Janna</dc:creator>
				<category><![CDATA[Case studies]]></category>

		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/blog/?p=1276</guid>
		<description><![CDATA[The first of an in-depth series of case studies on how different people deal with money. Today, how does a yoga instructor deal with losing 40% of her income?]]></description>
			<content:encoded><![CDATA[<p>As I&#8217;ve been traveling around on my <a href="http://www.iwillteachyoutoberich.com/blog/ill-be-on-tour-in-these-cities-over-the-next-few-weeks-meet-up/">media tour</a>, I&#8217;ve been doing local meetups in a bunch of cities. One of the things people have been telling me is they want more in-depth case studies of people dealing with money. Today, I&#8217;m trying something new. With the help of Janna Santoro, we&#8217;re posting in-depth looks at how people deal with money. </p>
<p>Let me know what you think &#8212; is the style right? What would you like to see more/less of? And if you&#8217;re interested in having us do a case study of you, follow the link at the bottom of this post.</p>
<p><center>*     *     *</center></p>
<p><em>This is a guest post <a href="http://jannamarlies.com">by Janna Marlies Santoro</a>, a freelance writer and editor working toward the goal of <a href="http://www.iwillteachyoutoberich.com/blog/how-nicole-is-earning-1000-more-per-month/">increasing her income by $1,000 per month</a>.</em></p>
<p>In this profile, meet Asia Nelson, owner of <a href="http://pranalife.ca/">Pranalife Yoga</a> in Ontario, Canada, who who went from earning $5k/month in a stressful corporate job to earning almost $3k/month working 1/3 the time doing something she loves. As you read, notice how Asia:</p>
<p>• Uses free time to earn more (instead of whining about how much her expenses are)<br />
• Has a low monthly burn rate and ahead for slow business by setting up a rainy-day fund<br />
• Is productizing her knowledge so she can scale her business</p>
<p>Now, read on…</p>
<p style="text-align: center;"><img class="size-full wp-image-1320 aligncenter" title="j750x350-03393" src="http://www.iwillteachyoutoberich.com/wp-content/uploads/2009/02/j750x350-03393.jpg" alt="j750x350-03393" width="450" height="210" /></p>
<h3>Asia’s Financial Stats </h3>
<p><strong>Pay Day:</strong> on average $2,800/mo<br />
<strong>Expenses:</strong> $2,300/mo<br />
<strong>Big Ticket Items:</strong><br />
<strong>Car</strong>=$700/mo, including monthly payment, insurance, registration, maintenance and gas.<br />
<strong>Rent</strong>=$550/mo, including Internet and utilities.<br />
 <strong>Food</strong>=$400/mo.<br />
<strong>Urge to Splurge:</strong> Travel<br />
<strong>Money Philosophy:</strong> “In yoga, breath is the source of life and your key meditation tool. Money is like breath: You definitely miss it if it&#8217;s not there. If you have an even flow in and out, you&#8217;re healthy. If you can take more in when you need it, and let it out when you need to, you&#8217;ve got a good system to feed your life.”</p>
<h3>Hard Numbers</h3>
<p>When Asia left her job as an interactive design advisor to start Pranalife in 2006, she was making well over $5,000 a month. That number dropped to as low as $500 during her first six months of business. The only reason she made that leap, she says, is that she was so in love with the idea of teaching yoga.</p>
<p>During those first months, Asia lived on a line of credit until her bank called with the news that the credit line was about to turn into a loan – a loan that she’d have to start paying back. “I asked myself what I really wanted and what I’m willing to do to get it,” she says. “I didn’t want to replace a stressful life that I didn’t enjoy with another stressful life that wasn’t making any money.”</p>
<p>It forced her to start looking critically at what she was doing. She made drastic changes and implemented several critical strategies:<br />
• Purged negative and unsupportive relationships<br />
• Took time to observe what parts of her business worked and focused on doing them well<br />
• Recruited mentors, asking them what to do today to stop the bleeding<br />
• Leveraged relationships at her bank and, with projected income statements signed by studios where she taught, petitioned for a new line of credit<br />
• Got a commissioned sales job, which allowed her to work on her own time and still bring in extra cash</p>
<p>Before the sales job, Asia says she was freaking out, attempting to run Pranalife based on earning money as fast as possible. She was broke and had to get people to come to her yoga classes. The sales job freed her to make smarter business decisions.</p>
<h3>Breaking Even</h3>
<p>From there, Asia came to a place where, over time, she established a name for herself. She also knew the value of a quality web site. Because of that presence, one phone call gave her the niche she’s built her brand around.</p>
<p>“A big breakthrough came with discovering private yoga instruction,” Asia says.</p>
<p>But when she got the call, Asia had no experience with private yoga instruction. So she <a href="http://www.iwillteachyoutoberich.com/blog/tip-29-stop-being-a-loser-and-pay-money-to-save-money/">spent money to make money</a> and signed up for her own private sessions, which allowed her to learn the nuances of private instruction and modify her teaching accordingly.</p>
<p>“Now I can make $60-$120 an hour from one client instead of trying to herd people into a class for the same or less money. I niched and flourished.”</p>
<p>Asia is also no stranger to feast-famine cycles. “My father was a contractor in the oil field so we were always having to plan for the down times,” she says, “and I’d been a student for seven years, squirreling away when I needed to and dealing with ups and downs.”</p>
<p>By dialing in her income cycle – the motivated months of January and September versus the slacker months of December and August – she budgets accordingly for the year based on her average monthly income. She adapts and uses the down times for personal development, research, business planning and writing.</p>
<p>Asia also considers herself a low-maintenance spender who lives simply. &#8220;I keep my material possessions to a minimum,&#8221; she says, &#8220;and put money toward a good trip instead.&#8221; But she does spend when necessary, like on her car: a $5,000 purchase that she&#8217;s paying off at $400 a month. &#8220;I hate interest,&#8221; she says, &#8220;so I take the big per-month hits in order to get things paid off quickly.&#8221;</p>
<h3>Forecasting</h3>
<p>Once she stopped worrying about her cash flow, Asia moved from short-term, fast-money-making thinking to understanding long-term investments. Her long-term investments with Pranalife include developing training for yoga teachers, planning yoga retreats and writing a book. Moving away from the time-for-money model, she’s implementing things now that will bring her returns in five years.</p>
<p>Asia now averages about $2,600-$3,000 a month, working 1/3 of the time as her previous job. “That’s where I’m really rich,” she says. “I have control over how I spend each day, which is more valuable to me than anything.”</p>
<p><center>*     *     *</center></p>
<p><em>Interested in being featured in a case study? <a href="http://www.surveymonkey.com/s.aspx?sm=FjKpjpaLPC8MdOHPd0vSFg_3d_3d">Click here</a>.</em></p>
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