How would you persuade teens to drink less soda?

Pop quiz time: How would you persuade kids to drink less soda? Here's a surprise: Facts alone are usually a very poor way to persuade people to change their behavior. This flies in the face of conventional wisdom, which says, "Just put it out there! Let people make their own decision!" Yet facts alone are poor persuaders. You can take ...

Persuasion Classroom: Don’t try to help everyone

I believe in trying a lot of things, getting really good at a few, then turning around and teaching other people how to do it. I did this with money, negotiation, earning more, and I'm doing it with psychology and behavioral change. But I don't believe in helping everyone. As I've written before... Imagine the world has As, Bs, and ...