The psychology of putting effectiveness before ego

I spend a lot of time talking about BIG wins (like salary negotiation) instead of incremental cutbacks on lattes or paper towels. The “big win” mentality is how hundreds of my students have landed their dream jobs, dug out of debt, and outperformed their peers in countless situations. But big wins aren’t always easy—especially when you use an ...

The Power of Small Wins

When I was researching my book, I discovered that one of the first feelings when people see a book/course about money is...DREAD. “Ugh...I’m going to have to analyze all my spending...find those old receipts....then keep a budget for the next 60 years...ugh” (throw book away and stomp on it on the way to ...

How would you persuade teens to drink less soda?

Pop quiz time: How would you persuade kids to drink less soda? Here's a surprise: Facts alone are usually a very poor way to persuade people to change their behavior. This flies in the face of conventional wisdom, which says, "Just put it out there! Let people make their own decision!" Yet facts alone are poor persuaders. You can take ...

Persuasion Classroom: Don’t try to help everyone

I believe in trying a lot of things, getting really good at a few, then turning around and teaching other people how to do it. I did this with money, negotiation, earning more, and I'm doing it with psychology and behavioral change. But I don't believe in helping everyone. As I've written before... Imagine the world has As, Bs, and ...

My Free Insider's Kit will show you how to earn more money