What’s one thing you’re most proud of?

Every month, I co-host an entrepreneur dinner in NYC with Michael Fishman, and when we go around the table introducing each other, Michael and I always ask people to brag about themselves. It’s funny -- people LOVE bragging about themselves, but it’s not socially acceptable. So when you make it socially acceptable, you discover the most amazing things ...

Inside test results from IWT “Labs”

What do you guys do for fun? Go out to bars? See a movie? What about run carefully designed, iterative multi-variate tests to study human behavior? What? Is that weird? Check out this test data from I Will Teach You To Be Rich Labs, where we’re running dozens of tactical and theoretical tests at any given time. I wanted ...

How to change a habit

In my new “15 Life Hacks” ebook (free download here), I talk about the one little habit I created that boosted my gym attendance 300%. My mentor, BJ Fogg, contributed an article about how to change your behavior around one of the most common goals -- flossing. And there are other entries from people like Neil Strauss, Mark Sisson, Noah ...

When dumb people want nice things

A few years ago, I was doing a weekly ABC News segment. One day, my producer asked me, “So how old are you?” I was 26 at the time. “Aw, how cute,” she said. That was weird. She was a 24-year-old Asian girl, so why would she call an older guy “cute?” It doesn’t make sense. She saw my ...

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Stop wasting time on things that don’t matter

Here’s a classic email I recently got: My response: The result? It would be easy to make fun of Scott, but I actually love that he had a hypothesis of what mattered (his beard), tested it (by emailing me), corrected himself, and then dominated. It’s hilariously perplexing how many of us devise crackpot theories of what really matters, ...

5 of my favorite psychology books

One of my favorite questions to ask people is, “Who do you admire?” That and “What kind of underwear are you wearing?” You can learn a lot about someone with these questions. Trust me. I tested it. It’s always fascinating to hear what people are reading. And since one of the most common emails I get is, “What books ...