Case Study: How Ann quit her job to do what she loves
March 15th, 2013 - 13 Comments
The number one reason my readers want to earn more money is to have the option of quitting their job.
The key word there is OPTION.
It’s not that we all want to quit tomorrow. It’s that if we eventually decide we want to leave…we can, knowing we have the financial security and options to not have to depend on a paycheck.
So today, I’m thrilled to share the story of one of my Earn1K students, Ann, who did just that. I’ll show you how she charges $140/hour, and how she earned $40,000 using a strategy I taught her in Earn1K.
And I’ll show you how you can do it, too — and eventually quit your job if you want to.
How Ann got “unstuck” from the corporate world.
Since age 16, Ann knew she wanted to be an entrepreneur. “It’s a combination of really wanting to be totally independent and have opportunities with no roof.”
Ann’s career, however, was going down a much different path. After graduating from a User Interface Design program in Barcelona, she worked as a project manager for a few big multinationals. “It was really limiting. I had a job description I was supposed to stick to and achieve my goals.”
Ann stuck to her job description by day. But on nights and weekends, she started building businesses to help achieve her dream.
- A catering company in Barcelona doing Scandinavian tapas.
- Selling T-shirts online.
- Teaching people how to make sushi and importing Japanese tableware.
“But my side businesses never took off. They weren’t sustainable.”
She was willing to work hard, but Ann needed a systematic way to grow her business. Now 31, she signed up for Earn1K.
“I hesitated a little bit because of the price, but I still knew it was a good investment. Ramit gives away a lot for free and I had already taken part in that content. So, I knew it would be really practical to implement. And I had previously signed up for Ramit’s Find Your First Profitable Idea course. It was really impressive, a real eye opener. I learned that it’s easier to start a service business rather than invent a product or innovation.”
Ann became a web & graphic designer for expat entrepreneurs and tech startups in Switzerland, landing her first $3,500 contract in week one.
“I’ve had 35 clients this year…”
In her previous businesses, Ann would start with a lot of energy. Getting excited about the branding, designing a logo and making business cards. She’d land clients… but lose momentum, and eventually shut the business down.
Then, she found in Earn1K a systematic method of building her business — my referral technique and scripts — that allowed her to sustain the momentum.
“I ask for referrals, and I reward people that refer me by sending them a $25 Amazon gift card.”
Ann’s implementation of referrals is simple, elegant and works. “I send them an email, ‘here’s a copy/paste message, can you please send it to 3 friends?’” That’s it. The email takes less than 10-seconds to send. (Ann kindly shared the exact email script she sends to clients, available below as a free download.)
Between asking for referrals and delivering great service, Ann’s results are very good. “I’ve had 35 clients this year, and 80% comes from referrals – many without me even asking for them. The clients are really satisfied, so they are happy to pass along my contact information.”
In six months Ann has earned over $40,000, and 10% of her work is free to nonprofits. Three months after starting Earn1K she was finally been able to quit her corporate job and focus on what she loves. Ann is charging $140 an hour and in June earned $10,000 – double her old corporate salary with half the hours worked.
NOTE: It’s easy to say, “Well, I could never do that. I can’t even get ONE client, much less 35!” But scroll back up. Ann failed at idea after idea. The key was turning her hard work into a systematic process. Most people pursue business the wrong way, then give up, frustrated. Ann invested in herself to learn how to be systematic, and now she’s reaping the rewards.
“It feels great. Design is my passion, so it feels like I’m working at my hobby. I enjoy every second of analyzing my sales funnel. I love business development, so I’m really into it. Plus I have a lot of freedom to travel between Switzerland and my home in Sweden.”
Ann had one last piece of advice for would be entrepreneurs.
“Start freelancing. It’s a really great way to start a business. If you have a plan to build a big business, start with clients one-on-one, face to face. Maybe you can start to introduce products eventually, like Ramit’s information products or write a book. Services are good because you can earn money first, enjoy that, and have the challenge of building something bigger.”
Free Download of Ann’s Referral Script
Sign up for my free newsletter, and I’ll give you the exact email script Ann used to earn over $40,000 this year.
Yes, send me Ann’s $40,000 email script!
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