Can anyone spot what’s wrong with this Wall St Journal article?
I love the Wall Street Journal, but as I was browsing it yesterday, I found this page. Who can identify what’s wrong with it?
Why might this be a sub-optimal way to talk about personal finance? What does the typical reader think when he sees this page?
Hint: It took me about 4 years to figure this out.
[Edit]: The comments on this post are fascinating. I’ve posted my response here.
I send millions of emails a month. I also publish blog posts. Why do people read them? Today, a counterintuitive ...Read More