Get my 5-day email funnel that generated $400,000 from a single launch

Want an email sales funnel that's already proven to work? Get the entire word-for-word email funnel that generated $400,000 from a single launch and apply it to your own business.

Yes! Send me the funnel now
15 Little Life Hacks

Boy am I stupid

3 Comments- Get free updates of new posts here

0 0

I was in Japan a few weeks ago. When I got to Narita airport a couple hours before my return flight, I decided to pick up something to read on the way home.

They had a small English section in the airport bookstore and I noticed this copy of the New Yorker:


It was the 80th anniversary edition, a pretty thick magazine, and it said $4.95. “Not bad,” I thought.

Some background: Japanese conversion rates are basically $1 dollar (US) = 100 yen. Now, stupidly I wasn’t really focused on how much I had left in my wallet. I just fished out everything I had (4000 yen, which is $40.00) and thought to myself, “Ok, the magazine is $4.95 so I should get at least some of this back.”

When I went to pay, the lady rang it up and told me it’d be 1,500 yen. Not thinking, I peeled off 2 bills and started to hand it to her. As I put the bills in her hand, I realized what was happening: I was paying $15.00 FOR A MAGAZINE. PLEASE KILL ME!!! To be honest, no magazine is worth that much to me (plus I had other stuff to read). I wanted to weep but frankly I was already too committed to the purchase: I’d already stood in line, handed over the magazine (which was now bagged), and now handed her my money.

I walked out of there paying for the most expensive magazine I’ve ever bought. The big lesson for me was that it’s never too late to say no. Good lesson learned, I suppose.

By the way, the magazine was pretty good, but not $15 worth. That’s like 20 tacos at Taco Bell.

Now what?

0 0

Related Articles


How to turn negative performance review phrases into a 30%+ raise

Here’s a dirty secret about performance reviews your HR department doesn’t want you to know. Any performance review, ...

Read More
Hand draw social network on black board using chalk

How to network even if you hate networking

When you think about networking, what comes to mind? A sleazy, scammy guy with his hair greased back, fake smile, ...

Read More


0 0
  1. Last I checked, it’s 99 cents give or take for a taco at Taco Bell, but it’s only 59 cents at Del Taco. So…if you bought one taco a day, and went to Del Taco instead…then…you could buy the magazine without any twinges of guilt. I rest my cse.

  2. Yes, Airport magazine… What did you expect? While I have made the same mistake before (for $6 dollar, not $15), I promptly subscribed to the magazine after I returned home for $0.75 an issue. That made me feel a little better. That was two years ago. Now I always plan my reading material before a flight I have never purchased another magazine at the airport.

  3. Yes, yes you are. Airports, however, are fun, and I am a genus. Hooray for evolution!