How would you persuade teens to drink less soda?

Pop quiz time: How would you persuade kids to drink less soda? Here's a surprise: Facts alone are usually a very poor way to persuade people to change their behavior. This flies in the face of conventional wisdom, which says, "Just put it out there! Let people make their own decision!" Yet facts alone are poor persuaders. You can take ...

Where I’ve been for the last two weeks

After a month of hyper consumption of caffeine, sleeping 4 hours/night, and a team around the world that outperformed any team I've ever worked with, the Dream Job launch is complete. Here's a PDF with 50+ pages of uncensored feedback from new Dream Job students talking about why they joined my new course on finding your Dream Job: "Why ...